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BearingPoint publishes blueprint for AI-powered transformation of customer-facing operations
BearingPoint publishes blueprint for AI-powered transformation of customer-facing operations

Business Wire

time3 days ago

  • Business
  • Business Wire

BearingPoint publishes blueprint for AI-powered transformation of customer-facing operations

AMSTERDAM--(BUSINESS WIRE)--Management and technology consultancy BearingPoint has released a new thought leadership report, ' The AI Sales & Marketing Revolution: a guide towards 2028,' offering organizations a practical blueprint for unlocking the full potential of generative and agentic AI to transform customer experience across marketing, sales, and support functions. As AI becomes the engine of customer-facing operations, the report outlines how companies can move beyond fragmented pilots and embed AI into their target operating models (TOM) by 2028. By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of marketing campaigns will be hyper-personalized through AI. Share Drawing on proprietary research involving over 320 C-suite executives and hands-on experience with global clients, BearingPoint identifies the strategic levers necessary to succeed with AI at scale, from process redesign and data integration to organizational governance and culture. 'Many companies still view AI as isolated tools or experiments,' said Frédéric Gigant, Partner and Global Leader Customer & Growth at BearingPoint. 'But the real value emerges when AI is embedded across the entire customer journey, from dynamic marketing campaigns to predictive sales and proactive service. This paper offers a roadmap on how companies can get there.' AI moves to the heart of business operations Artificial intelligence is no longer an experimental technology, and BearingPoint's study outlines the structural, cultural, and technological changes required to transition from siloed experimentation to organization-wide transformation. The report pinpoints ten priorities for sales and marketing leaders, including: Reinventing customer journeys with GenAI Adopting agile workforce models that blend human creativity with AI efficiency Building AI-ready data foundations and governance for hyper-personalization Innovating while ensuring AI applications are safe and ethical In marketing, AI is expected to play a dominant role by 2028, with one-third of organizations planning to use it for campaign personalization, SEO, and brand asset creation. According to the BearingPoint survey, 80% of marketing campaigns will be hyper-personalized using AI insights, while creative AI will generate over two-thirds of content. From pilots to platforms: Scaling AI transformation One of the key takeaways from the report is that success with AI depends not only on the technology but also on an organization's ability to scale it with clear strategic direction and cross-functional coordination. Business and IT must be aligned under a shared transformation vision, and CMOs, sales directors, and heads of customer experience must step into more strategic leadership roles and define AI roadmaps, empowering teams and guiding the ethical adoption of AI. The study also emphasizes that without strong foundations, particularly in strategy, data, organization, and culture, AI initiatives risk stalling after the initial pilot phases. Scaling AI requires organizations to rethink traditional roles and responsibilities, foster a culture of experimentation, and develop hybrid workforce models that enable collaboration between humans and AI. When integrated into the target operating model, AI enables greater responsiveness, agility, and accountability across every touchpoint of the customer journey. 'AI isn't just changing how we work, but changing what customers expect,' said Frédéric Gigant. 'To remain competitive, organizations must evolve from static workflows to intelligent, responsive systems that deliver value at every stage of the customer journey. That requires new thinking around processes, people, and platforms.' The report also features benchmarks from industry frontrunners and examples of successful AI use cases, such as agentic AI for sales follow-ups, generative AI for marketing content, and predictive support models that resolve issues before customers raise them. In B2B sales, AI is maturing fastest in predictive analytics, and over half of B2B sales will occur through conversational interfaces by 2028. According to the BearingPoint survey, technology will augment 90% of buyer-seller interactions across channels like email and web conferencing. AI-enabled tools are also expected to reduce time spent on prospecting and customer engagement by more than 50%. Strong collaboration between marketing, sales, and IT is a key practice for successfully scaling AI projects BearingPoint's approach combines management consulting and implementation expertise, enabling clients to design and execute AI-powered transformations across the entire customer lifecycle. The firm's cross-functional teams collaborate with sales, marketing, and IT leaders to develop scalable AI strategies, ranging from pilot programs to full-scale redesigns of operating models. About the research The report utilizes over 320 executive insights collected in April 2025 using computer-assisted telephone interviewing (CATI) along with BearingPoint's consulting experience and client transformation projects. It includes examples from B2B, B2C, public, and private sector clients, highlighting the real-world challenges of integrating AI in regulated, complex organizations. The complete report is available for download on the BearingPoint website here: The report is designed for organizations seeking to lead in the age of AI, and these organizations must act now with vision, speed, and a customer-first mindset. About BearingPoint BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services. In addition, BearingPoint runs the joint venture Arcwide, focused on business transformation and consulting excellence based on IFS. BearingPoint's clients include many of the world's leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact. For more information, please visit:

BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP
BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP

Yahoo

time4 days ago

  • Automotive
  • Yahoo

BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP

A new cloud-based solution streamlines electric fleet and infrastructure management, enabling cost efficiency, operational transparency, and faster electrification at scale. AMSTERDAM, June 24, 2025--(BUSINESS WIRE)--Management and technology consultancy BearingPoint, in collaboration with SAP, has launched a modular, cloud-based platform that helps streamline and improve the management of electric vehicles and charging infrastructure. Based on BearingPoint and integrated with SAP E-Mobility, the solution supports corporate and commercial fleet managers in advancing their electrification roadmap while enabling charge point operators (CPOs) to manage their assets holistically. The platform consolidates vehicle and charging infrastructure management into a single interface, improving both operational and cost efficiency. It offers end-to-end capabilities – from fleet and charge card management to electric vehicle supply equipment (EVSE) monitoring and session tracking, including provision of data for ESG reporting requirements. In particular, small and mid-sized organizations can benefit from built-in billing and invoicing features that integrate with existing IT and SAP business process landscapes. "With this solution, we are addressing a crucial need for businesses transitioning to electromobility in a rapidly evolving and currently fragmented market. The solution not only improves charging infrastructure management but also unlocks new efficiencies and cost savings for our clients. It is a game-changer for fleet operators looking to future-proof their mobility strategies," said Nina London, Partner at BearingPoint. The solution runs on SAP Business Technology Platform (SAP BTP), is integrated with SAP E-Mobility, and comes ready to use with SAP S/4HANA—helping to provide compatibility with existing SAP landscapes and enable scalability. Built on smart charging capabilities, the solution evolves into a comprehensive system for optimizing energy costs for electric vehicle charging and reducing total cost of ownership (TCO) for fleet operators. Its advanced analytics provide valuable insights into charging behaviors and route planning, helping businesses to reduce energy costs further, maximize asset utilization, and improve overall sustainability efforts. With this launch, BearingPoint expands its portfolio of BearingPoint Products, which already features a diverse array of software solutions built on SAP BTP. This offering has now been enhanced to include a fully integrated e-fleet management solution that incorporates charging infrastructure and e-mobility services based on SAP E-Mobility. For more information please visit our Products Store. Key benefits of the integrated e-mobility platform at a glance: Cost efficiency Significantly lower licensing costs for small to mid-sized CPOs when moving to an enterprise-grade e-mobility platform that fulfills the highest security, legal, and compliance standards. The cloud-based platform easily connects with enterprise resource planning (ERP) and management systems, enabling a smooth digital workflow. End-to-end automated charging processes A fully automated solution that integrates with SAP E-Mobility for managing charging transactions across backend and frontend systems. Streamlined handling of charging processes at the driver, vehicle, and charging card levels. TCO optimization Lower costs and better user experience through optimized routing, smart charging, and unified billing — ensuring seamless operations, efficiency, and financial transparency for fleet drivers, fleet managers, and CPOs. Comprehensive asset management Holistic lifecycle management of charging infrastructure for large commercial fleets. Live monitoring of asset health, energy consumption, and efficiency ensures optimal use and minimal downtime. Customization and value-added services Tailored configurations from BearingPoint's expert team. Additional services such as real-time monitoring, predictive maintenance, and operational support to enhance system reliability and performance, ensuring lasting value from today's investment. The new e-mobility platform for fleet managers and charge point operators was launched at the SAP Sapphire 2025 in Madrid. Nina London commented: "We unveiled our solution at SAP Sapphire in Madrid. This event provided an excellent opportunity for us to showcase the capabilities of our integrated e-mobility platform and drive the future of sustainable fleet and charging point management." About BearingPoint BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services. In addition, BearingPoint runs the joint venture Arcwide, focused on business transformation and consulting excellence based on IFS. BearingPoint's clients include many of the world's leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact. For more information, please visit: Homepage: LinkedIn: SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies. View source version on Contacts Press contact Alexander BockGlobal Senior Manager CommunicationsTelephone: +49 89 540338029Email:

BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP
BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP

Business Wire

time4 days ago

  • Automotive
  • Business Wire

BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP

AMSTERDAM--(BUSINESS WIRE)--Management and technology consultancy BearingPoint, in collaboration with SAP, has launched a modular, cloud-based platform that helps streamline and improve the management of electric vehicles and charging infrastructure. Based on BearingPoint and integrated with SAP E-Mobility, the solution supports corporate and commercial fleet managers in advancing their electrification roadmap while enabling charge point operators (CPOs) to manage their assets holistically. This solution is a game-changer for fleet operators looking to future-proof their mobility strategies. Share The platform consolidates vehicle and charging infrastructure management into a single interface, improving both operational and cost efficiency. It offers end-to-end capabilities – from fleet and charge card management to electric vehicle supply equipment (EVSE) monitoring and session tracking, including provision of data for ESG reporting requirements. In particular, small and mid-sized organizations can benefit from built-in billing and invoicing features that integrate with existing IT and SAP business process landscapes. 'With this solution, we are addressing a crucial need for businesses transitioning to electromobility in a rapidly evolving and currently fragmented market. The solution not only improves charging infrastructure management but also unlocks new efficiencies and cost savings for our clients. It is a game-changer for fleet operators looking to future-proof their mobility strategies,' said Nina London, Partner at BearingPoint. The solution runs on SAP Business Technology Platform (SAP BTP), is integrated with SAP E-Mobility, and comes ready to use with SAP S/4HANA—helping to provide compatibility with existing SAP landscapes and enable scalability. Built on smart charging capabilities, the solution evolves into a comprehensive system for optimizing energy costs for electric vehicle charging and reducing total cost of ownership (TCO) for fleet operators. Its advanced analytics provide valuable insights into charging behaviors and route planning, helping businesses to reduce energy costs further, maximize asset utilization, and improve overall sustainability efforts. With this launch, BearingPoint expands its portfolio of BearingPoint Products, which already features a diverse array of software solutions built on SAP BTP. This offering has now been enhanced to include a fully integrated e-fleet management solution that incorporates charging infrastructure and e-mobility services based on SAP E-Mobility. For more information please visit our Products Store. Key benefits of the integrated e-mobility platform at a glance: Cost efficiency Significantly lower licensing costs for small to mid-sized CPOs when moving to an enterprise-grade e-mobility platform that fulfills the highest security, legal, and compliance standards. The cloud-based platform easily connects with enterprise resource planning (ERP) and management systems, enabling a smooth digital workflow. End-to-end automated charging processes A fully automated solution that integrates with SAP E-Mobility for managing charging transactions across backend and frontend systems. Streamlined handling of charging processes at the driver, vehicle, and charging card levels. TCO optimization Lower costs and better user experience through optimized routing, smart charging, and unified billing — ensuring seamless operations, efficiency, and financial transparency for fleet drivers, fleet managers, and CPOs. Comprehensive asset management Holistic lifecycle management of charging infrastructure for large commercial fleets. Live monitoring of asset health, energy consumption, and efficiency ensures optimal use and minimal downtime. Customization and value-added services Tailored configurations from BearingPoint's expert team. Additional services such as real-time monitoring, predictive maintenance, and operational support to enhance system reliability and performance, ensuring lasting value from today's investment. The new e-mobility platform for fleet managers and charge point operators was launched at the SAP Sapphire 2025 in Madrid. Nina London commented: 'We unveiled our solution at SAP Sapphire in Madrid. This event provided an excellent opportunity for us to showcase the capabilities of our integrated e-mobility platform and drive the future of sustainable fleet and charging point management.' About BearingPoint BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services. In addition, BearingPoint runs the joint venture Arcwide, focused on business transformation and consulting excellence based on IFS. BearingPoint's clients include many of the world's leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact. For more information, please visit: SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP
BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP

Yahoo

time4 days ago

  • Automotive
  • Yahoo

BearingPoint launches integrated e-mobility platform for fleet managers and charge point operators in collaboration with SAP

A new cloud-based solution streamlines electric fleet and infrastructure management, enabling cost efficiency, operational transparency, and faster electrification at scale. AMSTERDAM, June 24, 2025--(BUSINESS WIRE)--Management and technology consultancy BearingPoint, in collaboration with SAP, has launched a modular, cloud-based platform that helps streamline and improve the management of electric vehicles and charging infrastructure. Based on BearingPoint and integrated with SAP E-Mobility, the solution supports corporate and commercial fleet managers in advancing their electrification roadmap while enabling charge point operators (CPOs) to manage their assets holistically. The platform consolidates vehicle and charging infrastructure management into a single interface, improving both operational and cost efficiency. It offers end-to-end capabilities – from fleet and charge card management to electric vehicle supply equipment (EVSE) monitoring and session tracking, including provision of data for ESG reporting requirements. In particular, small and mid-sized organizations can benefit from built-in billing and invoicing features that integrate with existing IT and SAP business process landscapes. "With this solution, we are addressing a crucial need for businesses transitioning to electromobility in a rapidly evolving and currently fragmented market. The solution not only improves charging infrastructure management but also unlocks new efficiencies and cost savings for our clients. It is a game-changer for fleet operators looking to future-proof their mobility strategies," said Nina London, Partner at BearingPoint. The solution runs on SAP Business Technology Platform (SAP BTP), is integrated with SAP E-Mobility, and comes ready to use with SAP S/4HANA—helping to provide compatibility with existing SAP landscapes and enable scalability. Built on smart charging capabilities, the solution evolves into a comprehensive system for optimizing energy costs for electric vehicle charging and reducing total cost of ownership (TCO) for fleet operators. Its advanced analytics provide valuable insights into charging behaviors and route planning, helping businesses to reduce energy costs further, maximize asset utilization, and improve overall sustainability efforts. With this launch, BearingPoint expands its portfolio of BearingPoint Products, which already features a diverse array of software solutions built on SAP BTP. This offering has now been enhanced to include a fully integrated e-fleet management solution that incorporates charging infrastructure and e-mobility services based on SAP E-Mobility. For more information please visit our Products Store. Key benefits of the integrated e-mobility platform at a glance: Cost efficiency Significantly lower licensing costs for small to mid-sized CPOs when moving to an enterprise-grade e-mobility platform that fulfills the highest security, legal, and compliance standards. The cloud-based platform easily connects with enterprise resource planning (ERP) and management systems, enabling a smooth digital workflow. End-to-end automated charging processes A fully automated solution that integrates with SAP E-Mobility for managing charging transactions across backend and frontend systems. Streamlined handling of charging processes at the driver, vehicle, and charging card levels. TCO optimization Lower costs and better user experience through optimized routing, smart charging, and unified billing — ensuring seamless operations, efficiency, and financial transparency for fleet drivers, fleet managers, and CPOs. Comprehensive asset management Holistic lifecycle management of charging infrastructure for large commercial fleets. Live monitoring of asset health, energy consumption, and efficiency ensures optimal use and minimal downtime. Customization and value-added services Tailored configurations from BearingPoint's expert team. Additional services such as real-time monitoring, predictive maintenance, and operational support to enhance system reliability and performance, ensuring lasting value from today's investment. The new e-mobility platform for fleet managers and charge point operators was launched at the SAP Sapphire 2025 in Madrid. Nina London commented: "We unveiled our solution at SAP Sapphire in Madrid. This event provided an excellent opportunity for us to showcase the capabilities of our integrated e-mobility platform and drive the future of sustainable fleet and charging point management." About BearingPoint BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services. In addition, BearingPoint runs the joint venture Arcwide, focused on business transformation and consulting excellence based on IFS. BearingPoint's clients include many of the world's leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact. For more information, please visit: Homepage: LinkedIn: SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies. View source version on Contacts Press contact Alexander BockGlobal Senior Manager CommunicationsTelephone: +49 89 540338029Email:

Middle managers are the key to AI-driven transformation
Middle managers are the key to AI-driven transformation

Yahoo

time02-04-2025

  • Business
  • Yahoo

Middle managers are the key to AI-driven transformation

BearingPoint study highlights how enabling middle managers is critical for organizations to unlock AI's full potential. AMSTERDAM, April 02, 2025--(BUSINESS WIRE)--AI is transforming the way businesses operate, but successful adoption isn't just about technology – it's about people. Management and technology consultancy BearingPoint's latest study, "From fear to empowerment: Middle managers as catalysts in AI-driven transformation", reveals that middle managers are at the heart of successful AI-driven transformations, playing a critical role in bridging the gap between leadership vision and real-world execution. Yet, many organizations underestimate the importance of middle managers when rolling out AI initiatives. BearingPoint's AI-driven transformation practices study shows that employees fear AI's impact on individual roles, making it difficult for them to see it as an enabler. To counter such AI transformation challenges, organizations must empower middle managers to navigate AI integration effectively. "AI-driven transformation requires a mindset shift at all levels. Organizations must equip middle managers with the right tools and support to ensure AI adoption delivers real value," said Rémy Sergent, Partner and Global Leader People & Strategy at BearingPoint. "Organizations that invest in AI literacy, structured change management, and leadership development can turn AI-driven transformation into a sustainable advantage." The critical role of middle managers in AI adoption BearingPoint highlights four key areas where middle managers can drive successful AI adoption. 1. Strategic workforce planning AI will reshape job roles and responsibilities, and middle managers are best positioned to provide HR and senior leadership with insights into future talent needs, skills development, and organizational changes. Without strategic workforce planning, organizations risk employee resistance, inefficiencies, and lost productivity. 2. Reverse mentoring Younger employees, as digital natives, are already comfortable with AI. Reverse mentoring programs help middle managers balance their business expertise with the AI proficiency of younger colleagues, fostering a culture of collaboration. According to the study, AI adoption is highest among younger employees but lacks strategic alignment. By combining the agility of younger employees with the leadership experience of middle managers, organizations create a culture of innovation and ensure AI is applied effectively within business processes. 3. Promoting AI literacy and reducing fear AI training shouldn't just focus on tools – it should build understanding, reduce uncertainty, and promote responsible usage. Middle managers play a key role in making AI approachable and relevant for their teams. The study highlights that AI literacy is not just about technical training. Organizations must also address the "black box effect" by providing insights into the technology, as well as clear insights into how AI works, its ethical use, and its limitations. Without transparency, employees are less likely to trust AI-driven decisions. Finally, it is about explaining the importance of data and how to value it properly to enhance it and leverage it. 4. Shifting focus to higher-value tasks As AI takes over repetitive work, it frees up managers to focus on strategy, leadership, and employee development. However, this shift only happens when middle managers are empowered to rethink their roles. According to BearingPoint's study, 43% of standard managerial tasks are estimated to be impacted by GenAI. Approximately 19% of these jobs are augmented, and 24% are automated by GenAI. Even though 68% of organizations surveyed reported that AI has led to efficiency gains, without clear guidance, middle managers struggle to allocate freed-up time to higher-value activities like strategic planning, talent development, and cross-functional collaboration. The need for a clear strategy According to the study, 64% of companies already provide some form of AI training, yet only 35% have structured change management programs in place to support AI adoption at scale. BearingPoint sees this as a major gap because, without proper support, AI implementation risks stalling or creating resistance among employees. A structured approach helps middle managers navigate transformations effectively. AI will reshape leadership, not replace it The role of middle managers is evolving, and according to BearingPoint, they are becoming the drivers of AI adoption, ensuring that AI is integrated effectively and ethically, which benefits both employees and the business. The study emphasizes that AI will not eliminate leadership roles but redefine them. Middle managers will be expected to act as change agents and foster adaptability and collaboration. Companies that invest in their middle managers' AI capabilities will be better positioned to create a workforce that embraces AI rather than fears it. "Critics claim AI-driven automation and flatter hierarchies reduce the need for intermediaries. However, AI does not replace leadership; it redefines it. Middle managers act as the bridge between leadership and employees, ensuring successful AI adoption," said Marine Laufer-Tourte, Partner and expert for change management at BearingPoint. With the right investment in AI literacy, change management, and leadership development, organizations can turn AI into a powerful enabler of growth and a competitive advantage. These organizations enhance human potential rather than replace it. About the study The study is based on a survey that was conducted among over 300 managers in Europe and the US in March 2025. Additionally, it is based on an analysis of 58 job descriptions representing approximately 1,000 middle managers across various companies to understand better how AI impacts their routine managerial tasks. The study is available at About BearingPoint BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services. BearingPoint's clients include many of the world's leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success. BearingPoint is a certified B Corporation, meeting high standards of social and environmental impact. Homepage: LinkedIn: View source version on Contacts Press contact Alexander BockGlobal Senior Manager CommunicationsTelephone: +49 89 Sign in to access your portfolio

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