Latest news with #Cashify
Time of India
10-07-2025
- Business
- Time of India
Google launches AI-Powered ad tools for Indian marketers
unveiled a suite of artificial intelligence-powered advertising solutions at its Marketing Live India event, targeting the complex, multi-screen consumer journey that has become increasingly non-linear. Tired of too many ads? go ad free now The tech giant announced that ads will appear in AI Overviews for Indian users later this year, alongside new creative generation tools and campaign optimization features . Early adopters including Cashify and Swiggy are already seeing significant results. Cashify reported a 15% increase in conversions using AI Max for Search , while Swiggy reduced re-engagement costs by nearly two-thirds through Performance Max Retention Mode testing. AI takes center stage in creative production The company's "Generated for You" feature, launching later this year in Product Studio, will automatically create brand-aligned images and videos by analyzing merchant catalogs and trending campaign concepts. This builds on advertiser adoption of Google AI for creative generation, which has surged over 250% in the past year. AI Max for Search, now available in India, offers one-click campaign enhancement by learning from brand landing pages, ads, and keywords to display ads at optimal moments. Meanwhile, Smart Bidding Exploration represents Google's biggest bidding update in over a decade, helping campaigns achieve an average 18% increase in unique search query categories with conversions. New shopping and measurement capabilities Google is expanding shoppable experiences across Connected TV and YouTube's Masthead placement, allowing viewers to discover and engage with products directly through QR codes and "send to phone" options. The platform is also introducing agentic AI capabilities in Google Ads and Analytics, providing automated campaign setup, personalized recommendations, and proactive insights. Tired of too many ads? go ad free now Roma Datta Chobey, Managing Director of Digital First Businesses at Google India, emphasized how these tools help marketers "move from responding to market dynamics to being able to get ahead of them," particularly as 80% of Gen Z relies on Google Search for shopping decisions.
Time of India
26-06-2025
- Business
- Time of India
Cashify reimagines wedding traditions with ‘Phone Wala Shagun' campaign
Cashify , India's e-commerce platform to buy and sell used smartphones , has launched its latest campaign, ' Phone Wala Shagun ', which focuses on unlocking the business potential of India's idle smartphone inventory. The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today's digital-first world: old smartphones. Live across Instagram, YouTube Shorts, and Meta, the campaign is designed to drive new user growth, trigger first-time resale behaviour, and embed the idea of resale into India's cultural fabric — all ahead of the high-upgrade festive season. India has over 300 million users eligible for smartphone upgrades yearly, yet millions of old devices lie unused — kept as 'backups' or forgotten. Phone Wala Shagun addresses this behavioural inertia and nudges consumers toward a more innovative, value-driven alternative. At the heart of the campaign is a short film set in a vibrant Indian wedding, where the dulha arrives wearing a garland of old phones instead of cash, and guests gift used phones in place of the traditional lifafa. What follows is chaos, laughter, and one simple realisation that old phones aren't junk, they're uncashed currency. Nakul Kumar, co-founder and chief managing officer of Cashify, said, 'With this campaign, we're not just flipping a cultural tradition, we're reframing how people see value. Our long-term vision is to embed resale into everyday decision-making. Resale shouldn't be reactive, it should be reflexive. A default part of the digital ownership journey. This campaign is the first step in making that shift mainstream.' To bring the concept alive with authenticity, cultural nuance, and humour, Cashify onboarded Dhindora Media , a content and creator-led storytelling studio known for building relatable narratives for Gen Z and millennial audiences . Jai Sahni of Dhindora Media shared, 'Cracking this idea was no easy feat. Phone resale is a tricky category. It doesn't naturally lend itself to everyday, relatable moments. We kept digging until a simple, quirky thought clicked: weddings are full of cash exchanges... what if, instead of cash, people started gifting their old phones? That became the spark for this film. It was a joy collaborating with the team at Cashify to bring this idea to life, right from scripting to execution. Always exciting when a brand is willing to have fun while solving a real problem.' The 'Phone Wala Shagun' campaign signals Cashify's evolution from a resale platform to a circular living brand that combines speed and trust with relevance and storytelling, the company stated in a press release. Phone Wala Shagun marks the beginning of a long-term cultural storytelling platform that Cashify will roll out through 2025, it added. Watch the video here:
Business Standard
30-04-2025
- Business
- Business Standard
SGS Awards Integrated Management Systems Certification To Cashify
PRNewswire Gurgaon (Haryana) [India], April 30: SGS is proud to announce that Cashify, India's leading recommerce platform, has been awarded the prestigious Integrated Management Systems (IMS) certification for its Gurgaon office. This certification encompasses ISO 9001:2015 (Quality Management), ISO 14001 (Environmental Management) and ISO 45001 (Occupational Health and Safety) standards. The IMS certification represents a comprehensive approach to organizational management, enabling the integration of multiple systems into a cohesive framework. This helps organizations enhance efficiency, reduce duplication of efforts and streamline compliance with international standards. * ISO 9001:2015 focuses on quality management, ensuring consistent service delivery and a strong customer-centric approach. * ISO 14001 guides the development of environmentally responsible processes, helping companies manage their environmental impact and sustainability goals. * ISO 45001 enhances occupational health and safety performance by minimizing workplace risks and promoting employee well-being. "Achieving the Integrated Management Systems certification from SGS is a significant milestone for Cashify. It reflects our strong commitment to delivering quality, minimizing our environmental impact and ensuring the health and safety of our team. We will continue striving for excellence across all facets of our operations," said Ms. Apoorva Arora, Senior Vice President, Business Excellence for Cashify. This significant accomplishment was celebrated at a 'Certification Handover Ceremony' attended by the senior management teams from both organizations. Cashify was represented by Ms. Apoorva Arora and her team. SGS was represented by members from the Business Assurance Division - Willy Fabritius - Global Head Strategy & Business Development, Arup Jana - Head of Certification and Kshitiz Garg - Key Accounts Manager. For further information, please contact: Arup Jana t: +91 9007074274 ABOUT CASHIFY Cashify, legally registered as Manak Waste Management Pvt. Ltd., is India's premier recommerce platform specializing in the end-to-end management of pre-owned electronic devices. Established in 2013, the company enables consumers and businesses to seamlessly sell, buy, and recycle devices such as smartphones, laptops, and tablets. With a focus on convenience, data security, and environmental sustainability, Cashify provides instant price quotations, doorstep services, and certified data erasure. Through strategic partnerships with leading OEMs and retailers, Cashify is driving circular economy initiatives and redefining responsible electronics consumption in India. For more information, please visit the company's website at ABOUT SGS SGS is the world's leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability. Our brand promise - when you need to be sure - underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.
Business Upturn
30-04-2025
- Business
- Business Upturn
SGS AWARDS INTEGRATED MANAGEMENT SYSTEMS CERTIFICATION TO CASHIFY
By PR Newswire Published on April 30, 2025, 15:50 IST GURGAON, India , April 30, 2025 /PRNewswire/ — SGS is proud to announce that Cashify, India's leading recommerce platform, has been awarded the prestigious Integrated Management Systems (IMS) certification for its Gurgaon office. This certification encompasses ISO 9001:2015 (Quality Management), ISO 14001 (Environmental Management) and ISO 45001 (Occupational Health and Safety) standards. The IMS certification represents a comprehensive approach to organizational management, enabling the integration of multiple systems into a cohesive framework. This helps organizations enhance efficiency, reduce duplication of efforts and streamline compliance with international standards. ISO 9001:2015 focuses on quality management, ensuring consistent service delivery and a strong customer-centric approach. ISO 14001 guides the development of environmentally responsible processes, helping companies manage their environmental impact and sustainability goals. ISO 45001 enhances occupational health and safety performance by minimizing workplace risks and promoting employee well-being. 'Achieving the Integrated Management Systems certification from SGS is a significant milestone for Cashify. It reflects our strong commitment to delivering quality, minimizing our environmental impact and ensuring the health and safety of our team. We will continue striving for excellence across all facets of our operations,' said Ms. Apoorva Arora , Senior Vice President, Business Excellence for Cashify. This significant accomplishment was celebrated at a 'Certification Handover Ceremony' attended by the senior management teams from both organizations. Cashify was represented by Ms. Apoorva Arora and her team. SGS was represented by members from the Business Assurance Division – Mr. Willy Fabritius – Global Head Strategy & Business Development, Mr. Arup Jana – Head of Certification and Mr. Kshitiz Garg – Key Accounts Manager. For further information, please contact: Mr. Arup Jana t: +91 9007074274 ABOUT CASHIFY Cashify, legally registered as Manak Waste Management Pvt. Ltd., is India's premier recommerce platform specializing in the end-to-end management of pre-owned electronic devices. Established in 2013, the company enables consumers and businesses to seamlessly sell, buy, and recycle devices such as smartphones, laptops, and tablets. With a focus on convenience, data security, and environmental sustainability, Cashify provides instant price quotations, doorstep services, and certified data erasure. Through strategic partnerships with leading OEMs and retailers, Cashify is driving circular economy initiatives and redefining responsible electronics consumption in India . For more information, please visit the company's website at ABOUT SGS SGS is the world's leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability. Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource. Photo: Logo: View original content to download multimedia: Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same. PR Newswire is a distributor of press releases headquartered in New York City.
