Latest news with #On
Scotsman
a day ago
- Entertainment
- Scotsman
My husband tested the On trainers this is what he thought
My Husband tried the On trainers and here's what he thought after running in them for a week | Office This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. The On Trainers look stylish but how do they actually feel when they're on your feet? Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... When the sleek box of On Trainers arrived at our doorstep, I'll admit I was the one excited. I'd seen the brand everywhere: on marathon runners, weekend joggers, and fashion-forward commuters alike. But this time, it wasn't my feet they were destined for. My husband, who's been running on and off for years, agreed to take them for a spin. Here's his honest take after a week of wearing them. On Trainers Cloud 6 Trainers On Trainers Cloud 6 Trainers (Black) | Office My husband is not someone who gets overly enthusiastic about shoes, but he noticed the design right away. There's definitely a spring to them. He noticed a better energy return and said they 'almost pushed me forward. For someone who doesn't usually gush about gear, that was high praise. Over the next few days, he kept reaching for the On Trainers even when he wasn't running. After a week of running, walking, and wearing them around town, my husband gave the On Trainers a solid thumbs-up and ordered another pair in grey right away. As for me? Well, I'm still eyeing a pair of my own but at least now I know they live up to the reputation. Natalie Dixon is NationalWorld's Lifestyle reporter. If you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here. You can also Get the best style and fashion news with Natalie Dixon in Tuesday's NationalWorld newsletter - sign up now
Vogue Singapore
2 days ago
- Business
- Vogue Singapore
'Our mission is to ignite the human spirit through movement": On CEO Martin Hoffmann on the brand's flagship store opening
Founded in the Swiss Alps, ever since its inception in 2010, On has been a key player with its distinct performance technology—pushing the boundaries of innovation in sportswear and rethinking what performance truly means. Its latest venture brings the brand's signature 'Dream On' retail experience to Singapore's Jewel Changi Airport, marking its first flagship in Southeast Asia with a sleek, two-storey space. At the helm of this innovative sportswear brand is Martin Hoffmann, CEO and CFO of On, who we had a chance to sit down with prior to the store's grand opening. The newly opened On flagship at Jewel Changi marks the Swiss sportswear brand's first step into Southeast Asia. Courtesy of On 'Southeast Asia wasn't our initial priority,' Hoffmann shares. 'But we've seen an incredible surge in demand across the region, and this store is just the beginning of our journey here.' He adds that a location in Bangkok is next on the roadmap, with a test store already up and running in Jakarta. Upon stepping into the store, visitors are immediately greeted by the fresh tonal grey interior—a space that feels both immersive and calming, designed to allow ease of movement. And speaking of movement, the store's signature Magic Wall slides open easily, allowing visitors to access footwear for quick try-ons—aligning with the brand's focus on an easy and comfortable retail experience. Sliding open effortlessly, the Magic Wall invites visitors to explore footwear with ease and comfort. Courtesy of On As for the footwear itself, the designs are thoughtfully segmented into different categories: performance zones for runners and athletes, and lifestyle zones for everyday use or light activity. One standout moment is the newly launched Zendaya capsule collection—a comprehensive line of training gear that includes apparel, footwear, and accessories. Founded by a former professional triathlete and a designer with roots in architecture, On lives at the intersection of performance and precision. Their signature silhouette—with signature CloudTec soles punctuated by holes—redefine what performance gear can feel like. And while their roots lie in running, the product universe has expanded into trail, tennis, training, and lifestyle—each infused with the brand's ethos: performance first, and lifestyle second. The store's performance and lifestyle zones showcase On's signature CloudTec soles in versatile designs. Courtesy of On Jewel's location pick was also intentional. With its lush indoor waterfall and global foot traffic, the mall mirrors the Swiss brand's own values: innovative design and accessibility for its users. 'It felt like the perfect spot,' Hoffmann notes. 'The environment reflects our design values,' Hoffmann shares. 'And because it's at the airport, we see a lot of tourist footfall—which is a huge driver for retail.' But beyond the store's sleek façade lies a deeper strategy: bringing the full On brand experience directly to consumers. That includes not just product, but also local run clubs, collaborations, and community activation. 'Our mission is to ignite the human spirit through movement,' he shares. 'Whether that's a fast run, a slow jog, or just a walk—there's a product for everyone.' 'The design isn't just about how it looks—functionality comes first, the look comes second' And when it comes to sustainability, the sportswear brand already has a few initiatives in place. On's Cyclon program—a circular, subscription-based shoe initiative—is one of the brand's most ambitious environmentally-friendly ventures. Customers return their used shoes, made from a single recyclable material, to be remade into new ones.'It's a fully circular product,' Hoffmann explains. 'It's designed to be returned, disassembled, and then re-used.' While the program isn't available in Singapore yet, its ethos represents On's larger goal: to make sustainability actionable. As for the sneaker space itself, which often skews status-heavy, On is staying grounded. 'We're very aware of the tension between performance and hype,' Hoffmann says. 'But for us, success is measured by how many people are actually using our products in real life. Not just how they look on Instagram.' Collaborations like Loewe x On have also brought design-world prestige, but the heart of the brand still lies in Zurich, where scientists, engineers, and creatives work in tandem to create products that place performance as their priority. Inspired by the spirit of movement—a tonal grey palette and sleek interiors create a purposeful space where design meets function. Courtesy of On Still, that doesn't mean compromising on visual appeal. 'The design isn't just about how it looks—functionality comes first, the look comes second,' Hoffmann explains. 'The most comfortable chair can also be the most beautiful one. It's not either-or—it's both.' That belief underscores everything On creates: gear that's engineered for action, but designed to turn heads too. With Southeast Asia's climate in mind, localised products are also in the pipeline: breathable silhouettes, easy slip-ons like the Coast, and apparel tailored for the region's lifestyle. 'Southeast Asia's quite humid, it's quite hot in the summer months—maybe you don't always want to wear sneakers,' Hoffmann explains. 'We have a slip-on sneaker called the Coast, and offering products that suit Southeast Asia's lifestyle is important to us. It'll be the same with apparel as well.' Hoffmann explains. And really, that's the heartbeat of On: designed to move with the wearer—regardless of the weather, activity and wherever the road (or trail) leads.
Fashion Network
2 days ago
- Sport
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to 'challenge traditional toughness in running' with the return of its Soft Wins campaign concept, 'spotlighting softness as a strategy for resilience, recovery, and going the distance'. The campaign launched Thursday and comes alongside the launch of the Cloudsurfer Max shoe, the label's newest 'max-cushioned shoe, built for high-mileage comfort and everyday performance'. At the heart of the campaign is a film that follows On athlete and four-time world champion Obiri. This new chapter of Soft Wins ' reframes how running is viewed, showing that softness — mentally, physically, and emotionally — helps athletes go further'. We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Fashion Network
2 days ago
- Sport
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to 'challenge traditional toughness in running' with the return of its Soft Wins campaign concept, 'spotlighting softness as a strategy for resilience, recovery, and going the distance'. The campaign launched Thursday and comes alongside the launch of the Cloudsurfer Max shoe, the label's newest 'max-cushioned shoe, built for high-mileage comfort and everyday performance'. At the heart of the campaign is a film that follows On athlete and four-time world champion Obiri. This new chapter of Soft Wins ' reframes how running is viewed, showing that softness — mentally, physically, and emotionally — helps athletes go further'. We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
Fashion Network
2 days ago
- Sport
- Fashion Network
On links with world champion runner Hellen Obiri "to lead a softer approach to performance"
Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to 'challenge traditional toughness in running' with the return of its Soft Wins campaign concept, 'spotlighting softness as a strategy for resilience, recovery, and going the distance'. The campaign launched Thursday and comes alongside the launch of the Cloudsurfer Max shoe, the label's newest 'max-cushioned shoe, built for high-mileage comfort and everyday performance'. At the heart of the campaign is a film that follows On athlete and four-time world champion Obiri. This new chapter of Soft Wins ' reframes how running is viewed, showing that softness — mentally, physically, and emotionally — helps athletes go further'. We're told she 'challenges traditional ideas of toughness by showing that true strength comes not just from grit, but from recovery, connection, and inner calm — qualities that help runners like her endure and go the distance'. The film offers a glimpse into the physical and emotional realities of competition and training. Blending race footage, training clips and quieter moments with fellow athletes, 'it captures how small rituals and moments of pause can bring balance'. As for the new Cloudsurfer Max, it's engineered for high-mileage runs, and features a high-stack midsole, double-layered CloudTec Phase and a softer foam compound said to deliver an 'ultra-smooth sensation, mile after mile'. Key design updates include a flat knit collar, new engineered mesh, and reworked eyestay construction — 'offering improved lockdown, breathability and a sleeker silhouette'. Campaign imagery showcases runners in motion wearing the shoe along with On's updated performance apparel.
