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Hans India
02-07-2025
- Business
- Hans India
Why are Indian Athletes Choosing Under Armour? A Combination of Tech & Comfort
If you are looking for high-performance sportswear in India, athletes are increasingly choosing Under Armour. It is a leading athletic wear brand that has gained a reputation across the globe with its advanced apparel technology, exceptional customer service, and athlete-centric innovation. What is the exact reason for this popularity across India? You should know why amateur and professional athletes are getting attracted to Under Armour and how the brand's advanced technology is enhancing performance standards. The Rise of Under Armour in India In India, Under Armour was officially launched with a dedicated online platform and retail stores to meet the local needs. The market during its launch in India was predominantly run by global brands like Adidas and Nike. With the entry of Under Armour into this space, the brand brought forth a new perspective: performance over fashion. India's sports ecosystem continues to rise rapidly into new domains in addition to cricket. Indian athletes are nowadays choosing off-beat sports, including football, CrossFit, basketball, and even performance training. This increasing interest in such domains enhances the demand for necessary sports apparel and gear that improve their overall performance. Under Armour fulfills this demand by bringing forth products designed for real athletes, in addition to fashion consumers. What Sets Under Armour Apart? Under Armour is set to bring forth advanced apparel technology that aims to fulfill the specific needs of athletes. The latest sportswear innovation by Under Armour strives to focus on effective moisture management, muscle recovery, support, and temperature regulation. 1. HeatGear & ColdGear for Seasonal Adaptation There is no denying the fact that the climate in India changes dramatically. Under Armour aims to address this challenge with its proprietary range of HeatGear and ColdGear technologies. HeatGear is designed for humid & hot conditions. The lightweight fabric uses this technology to wick moisture & sweat away while keeping the wearer cool & dry throughout. This apparel technology by Under Armour is perfect for Indian summers. ColdGear offers warmth and insulation without being too heavy. This apparel technology is ideal for northern Indian states during the winter training season. 2. UA RUSH: The Infrared Technology The impressive UA RUSH line by Under Armour makes use of mineral-infused materials that are capable of absorbing the body's energy and reflecting this energy back to improve strength and endurance. This apparel technology is being extensively adopted by athletes who are training for marathons, strength-based sports, and triathlons in India. 3. HOVR Cushioning in Footwear The Under Armour HOVR Cushioning technology comes with the unique 'zero gravity feel.' This helps maintain overall energy return and minimizes impact. You could be lifting, sprinting, running long distances, or working out. Indian athletes value the importance of responsive footwear cushioning and durability offered by HOVR-supported shoes. How Does Under Armour Support Comfort and Performance? Second Skin Fit: While working out or playing any sport, athletes require ample freedom of movement without feeling restricted. The overall seamless designs and stretchable materials of Under Armour's apparel range feel like a second skin. Therefore, they allow fluid motions across all sports. Moisture-wicking Materials: India is known for its hot and humid weather conditions. With such a climate, sweat can become a major restriction to overall performance. Under Armour comes forth with athletic apparel designed out of moisture-wicking materials. These fabrics pull sweat from your skin, reduce discomfort, and allow athletes to focus only on their game. Odor Control and Breathability: The use of anti-odor technology and mesh panels in the apparel design keeps athletic gear fresh even after an intense session. This is a major benefit for athletes who train daily. Under Armour's Endorsements That Motivate The leading sportswear brand has built quite a reputation across the globe by endorsing powerful athletes, including Dwayne 'The Rock,' Stephen Curry, and Jordan Spieth. The growing association of the brand with Indian sports personalities delivers local impact. While the brand is not heavily dependent on Indian celebrity endorsements currently, Under Armour collaborates with leading runners, top-tier trainers, and fitness influencers to spread the word about its performance-centric philosophy. Most Indian athletes involved in weightlifting, marathons, and fitness circles effectively endorse Under Armour products through online reviews, appreciating the breathability, durability, and high-end performance of the brand's apparel. How Does Under Armour Cater to Every Athlete in India? You could be a beginner or a pro at fitness or sports. Under Armour is committed to making high-tech sportswear accessible to all. A Wide Range of Products: At its online store, you can come across everything, including backpacks, running shoes, training accessories, sportswear apparel, and so more. Under Armour comes forth with an extensive catalog for men, women, and young athletes across India. At its online store, you can come across everything, including backpacks, running shoes, training accessories, sportswear apparel, and so more. Under Armour comes forth with an extensive catalog for men, women, and young athletes across India. Inclusive Fit & Sizing: Body types in India vary from one person to another. The perfect sizing guide by the brand highlights the overall inclusive options and the use of flexible materials for accommodating different sizes and shapes. Conclusion Indian athletes have come past the stage of adjusting to generic sportswear. They keep looking for advanced shoes and sports apparel that fulfill their performance goals, personal comfort, and training environments. Under Armour fulfills all these purposes. You can trust the leading sportswear brand for its advanced technology, purpose, and design. You could be looking for advanced sweat control in the humid weather conditions of Mumbai or muscle-boosting infrared fabric technology for your next workout session. Under Armour is increasingly becoming a trusted name for Indian athletes searching for high-performance sports apparel.
Yahoo
07-05-2025
- Entertainment
- Yahoo
AEW Collision Viewership Decreases On 5/3, Demo Also Drops
AEW Collision saw a big decrease in viewership for the May 3 episode without last week's NBA Playoff lead-in. According to Wrestlenomics, Collision averaged 341,000 viewers on Saturday. The show drew a 0.06 rating in the 18 to 49 demographic. The viewership is way down from last week's episode, when an average of 707,000 viewers tuned in. The demo also dropped from last week's show (0.21 rating in the same demographic). Viewership for Saturday's show on MAX is unknown at this time. What happened on AEW Collision this week? This week's show kicked off with AEW Women's World Champion Timeless Toni Storm defeating Lady Frost in an Eliminator Match. Advertisement Sammy Guevara won a $100,000 High Speed Collision Four-Way over AR Fox, Kevin Knight, and RUSH. Elsewhere on the show, Josh Alexander and Brody King wrestle to a time-limit draw. In the main event of the evening, FTR defeated Kyle O'Reilly and Roderick Strong in a two-out-of-three falls matchup. READ MORE: Adam Copeland Gives His Honest Opinion On John Cena's Heel Turn What did you think of AEW Collision this week? What was your favorite match or segment? Let us know your thoughts by sounding off in the comments section below. The post AEW Collision Viewership Decreases On 5/3, Demo Also Drops appeared first on Wrestlezone.
