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Mint
a day ago
- Business
- Mint
After groceries and electronics, fashion is the next quick-commerce battleground
New Delhi: After getting urban Indians hooked on to 10-minute groceries to electronics, Indian online retailers will now battle for quick delivery of a category tailored to fuel instant gratification: fashion. On Friday, Reliance Retail Ltd, India's largest retailer, rolled out Ajio Rush, the online commerce platform's four-hour delivery service that is live in six cities. Earlier this year, Myntra expanded its quick commerce offerings with its M-Now services in Delhi and Mumbai. Brick-and-mortar retailer Libas is also increasing investments in quick commerce, using its own dark stores and partnering with third-party platforms to offer faster shipments on select items. Also read | Myntra aims to stream glamour through stories, stars and songs Fashion retailers aim to tap the preference for same-day deliveries among consumers, driven by the explosion of rapid shipping of milk, eggs, bread, fruits and vegetables. India's quick commerce market has grown 150% year-on-year, reaching $10 billion in gross merchandise value and a monthly run rate of $900-950 million, according to Redseer estimates. However, it still accounts for only 15% of the e-commerce market, estimated at $70 billion, with significant headroom to grow. Retailers have started by offering select and high-selling fashion items through quick commerce. Ajio's Rush has seen an encouraging response in its initial days, with customers placing high-value orders and initiating fewer returns, according to a senior company executive. Launched in the June quarter, Rush offers 130,000 products that can be delivered in four hours, leveraging Reliance Retail's existing store network for deliveries. "We launched Ajio Rush—the equivalent of a quick commerce service—in the top six cities. We have carved out space in our stores, and we are delivering from those stores where the promise is within four hours. That is live in six cities with 130,000-plus options," said Dinesh Taluja, chief financial officer atReliance Retail Ventures Ltd (RRVL), during the company's post-earnings call Friday evening. "These are curated options in those stores because we have a lot of data for those pincodes in terms of what's selling, and what we see are initial signs; it's still relatively young." RRVL, a subsidiary of Mukesh Ambani-owned Reliance Industries Ltd, owns e-commerce platforms Ajio and JioMart. Ajio sells brands such as Gap, M&S, H&M, and Asos. Of these, RRVL holds rights to Gap, M&S, and Asos in India. Fewer returns, larger bill sizes Taluja said orders placed via this offering lead to fewer returns and larger bill sizes. 'Average bill value is 50 to 60% higher compared to a normal transaction. In close to 12-15% of bills where we are offering this service, customers are adopting Ajio Rush; returns are significantly lower because it is addressing a need that the customer has…With better bill values and lower returns, the unit economics will improve substantially," he said. Since its launch in Bengaluru in December, Flipkart-backed online fashion platform Myntra's M-Now (30-minute platform) has been witnessing demand from customers across categories and products. M-Now has since expanded into metros like Mumbai and Delhi. Also read | Flipkart Group-owned Myntra rejigs commission to drive low-ticket sales Currently live in Bengaluru, Mumbai, and Delhi—with pilots underway in other cities— M-Now's daily orders doubled last quarter. Key spikes include a four-time jump on the first day of the End of Reason Sale, and a 4.5x surge in orders alongside a 5x increase in new customers around Valentine's Day, according to a top company executive. On Mother's Day, beauty and personal care saw a 1.4X spike, led by gifting. 'Emerging consumption trends include dressing up, grooming, home décor, and gifting," said Sharon Pais, chief business officer, Myntra in an emailed response to Mint. 'With a rich M-Now assortment featuring 600 brands,premium brands that are witnessing strong traction include MANGO, L'Oréal, Maybelline, Fossil, Calvin Klein, and Hidesign." Fashion fast delivery pioneer Over the past few years, Myntra has pioneered fast deliveries in fashion and lifestyle through M-Express, enabling 24 to 48-hour fulfilment, said Pais. Today, nearly 50% of Myntra orders are delivered within 48 hours across 600+ cities, reflecting growing consumer preference for speed-led access to premium fashion, beauty, and lifestyle, he said. Quick commerce is still dominated by sales of daily essentials such as milk, eggs, bread, fruits, and vegetables. Growth is primarily led by grocery, beauty, general merchandise, and small-ticket electronics, while traction for fashion, appliances, and furniture remains limited. And demand is largely limited to large metro cities. Queries emailed to Zepto and Instamart, India's two largest quick-commerce platforms, remained unanswered. Also read | Reliance Retail's AJIO launches D2C-focused interactive e-com platform AJIOGRAM Analysts said the move makes little commercial sense and that heightened competition is why companies are willing to tweak their business models to adapt to this change in consumer behaviour. 'At the end of the day, if consumers are willing to pay for it and companies are willing to fund this (by cash burn), then there will always be demand even if not urgent," said Harminder Sahni, managing director and partner at consulting firm Wazir Advisors. 'However, it doesn't add up or make commercial sense bringing more products on a quick service platform." Sahni said the labour arbitrage or low-cost labour in India enables newer players to enter the market and offer such services. Experiment in faster deliveries Still, Ethnic fashion retailer Libas has also rolled out its own small dark stores as an experiment to ramp up faster deliveries. It recently launched a campaign with Zepto to roll out a select range of clothing such as kurtas and leggings pan-India. "We're scaling that up. It's about cracking what products are required," said Sidhant Keshwani, founder and CEO, Libas. A few years ago, two-day delivery was the norm, but today it is seen as a curse, highlighting the consumer shift underway, he said. Also read | Ajio accounts for 25% of Reliance Retail's apparel biz 'We're setting up our own dark stores, and are pushing and convincing all the (quick commerce) partners to pick up stock from our dark stores," Keshwani said. 'We have convinced Myntra, and our pilot went live in June. Before Diwali, we are planning to set up 20 such dark stores in Delhi, Mumbai, Bengaluru." However, the rollout will not come without its challenges, he said, especially given the inventory churn retailers typically experience each season. The retailer, according to Keshwani, is being selective with inventory and opening dark stores in high-transaction areas like Delhi's Dilshad Garden.


Edmonton Journal
2 days ago
- Entertainment
- Edmonton Journal
Our Lady Peace's Raine Maida says 'O Canada' moment in Edmonton gave him 'chills'
Article content It's not easy no matter what you're doing. I think at the end of the day, you get better at communicating … sometimes you find a much more balanced place in terms of what's important and what everyone's expectations are. But I think at the end of the day what kept OLP going was it was always about the song first. It's always about being inspired to write songs and go into the studio and record music and go play it live … and that hasn't diminished at all … The songs we recorded for those OLP30 albums we did in Nashville … it felt like those old days … where it's not about money, and it's just about that feeling in a studio and that feeling of having the hair on the back of your neck stand up. We've always tried to keep those moments at the forefront. Article content Article content Is there a Canadian artist that had a big impact on you guys? Article content Article content There's so many from Joni Mitchell to Rush to Neil Young to the (Tragically) Hip. But Leonard Cohen has always been this elder statesman of Canada. I started in music more as a poet. I was writing during math class. That was my vehicle to getting the thoughts I had in my head out. So, I always felt a strong connection to Leonard Cohen. Article content I saw you guys play in a small club in Chicago back in 2000 and it made me wonder if there was an artist you never got to see that you wished you had? Article content Article content There's one, and it's one of the biggest regrets of my life. We had just finished a tour in the U.S. and flown home from Texas. I was exhausted. My voice was done and my body was wrecked. But we were on Sony, and so was Jeff Buckley, and he was playing the Danforth Music Hall. We got home at 1 in the afternoon and I got to my apartment and I fell asleep, and I slept through it. I don't think Jeff Buckley ever came back to Toronto because he passed away shortly afterwards. Not seeing him live is definitely a regret. Article content Article content We did a show before we announced this OLP30 Tour at Lee's Palace. It was amazing walking back into that place. The smell of that bad draft beer. It was exactly the same. Thank God, nothing has changed about that venue. We've played CBGB in New York back in the day and now it's a fancy clothing store and the Viper Room is still here in L.A., but who knows how long that will last. The fact that Lee's is still there, smelling the same way … The show was phenomenal. That was a big highlight. It made it fun to remember. There were days that I played there on a Tuesday night and there was six people in the room. So to come full circle was pretty special.
Yahoo
3 days ago
- Entertainment
- Yahoo
'80s Prog Rock Icon ‘Sounded Terrible' During Tom Morello Performance
'80s Prog Rock Icon 'Sounded Terrible' During Tom Morello Performance originally appeared on Parade. Iconic guitarists Alex Lifeson and Tom Morello brought rock fans to their feet during an unforgettable performance — though one is taking the heat. On Thursday, July 17 during a Toronto performance, the Rush guitarist joined Rage Against the Machine's Morello for a performance of Rush's classic hit 'Limelight.' Fans caught the unexpected moment on video, with the iconic '80s group sharing a clip on their YouTube page. While many people praised the duo, some were quick to critique, particularly 71-year-old Lifeson's performance. 'How great to see Alex on stage celebrating this song with Tom and his band, wonderful job!!' one fan gushed in the comments. 'Something is "off" during the solo,' one noted, while another said bluntly, 'Can't sing.' Apparently, something actually was off. According to other commenters and attendees at the show, Lifeson's string broke during the performance. 'E string unfortunately broke.. but everything was there... thanks Alex,' one said. One praised how Lifeson handled the unfortunate situation. 'Alex, the legend, the consummate pro, somehow manages to get through the song with the guitar he was given out of tune and/or pedals not performing right,' they said. 🎬 SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬= Another elaborated, 'I feel bad for him. Obviously, he can still play, but having the string break on him at the beginning of his solo really threw him, and that just sounded terrible.' Lifeson's collaboration with Morello, 61, isn't a one-off; in 2021, the two guitarists, along with Metallica's Kirk Hammett, teamed up for the track "I Have Seen The Way," featured on Morello's album The Atlas Underground Flood. Since the passing of Rush's legendary drummer, Neil Peart, in January 2020, Lifeson and bassist Geddy Lee have not performed under the band's name but have maintained an active relationship with their fanbase. '80s Prog Rock Icon 'Sounded Terrible' During Tom Morello Performance first appeared on Parade on Jul 20, 2025 This story was originally reported by Parade on Jul 20, 2025, where it first appeared.


USA Today
4 days ago
- Sport
- USA Today
Kansas City Chiefs 90-man roster by jersey number: No. 46, DB Darius Rush
Veteran defensive back Darius Rush began his second stint with the Kansas City Chiefs on October 4, 2024, when he joined the team's practice squad. Though he was selected by the Indianapolis Colts with the No. 138 pick in the fifth round of the 2023 NFL draft, his time in the Circle City came to an end when the equine-branded franchise waived him on August 29, 2023. Rush spent the majority of his rookie season with the Pittsburgh Steelers after briefly joining Kansas City's practice squad. When Pittsburgh waived Rush last season, the Chiefs jumped at the chance to reunite with the former South Carolina Gamecock. What jersey number does Darius Rush wear? Darius Rush currently wears the No. 46 jersey for the Kansas City Chiefs. How much money will Darius Rush make in 2025? According to Rush will receive a base salary of $1,030,000 in 2025. Top Darius Rush highlight


USA Today
4 days ago
- Sport
- USA Today
Saints rookie Tyler Shough working with Kellen Moore's former Cowboys QB Cooper Rush
With training camp set to begin in a couple of days, New Orleans Saints rookie quarterback Tyler Shough is learning all he can about his new head coach as he has been working out with former Dallas Cowboys quarterback Cooper Rush, per Nick Underhill. The two share a private trainer in former Nicholls State quarterback Landry Klann. Rush, currently with the Baltimore Ravens, spent five years working under Moore. There are few active quarterbacks with as much knowledge about the new Saints head coach as Rush does. He's been there and won games with Moore calling plays. There's a lot Shough could learn from him. The first standout year of Rush's career came in 2022, which was Moore's final year with the Cowboys. He made five starts, nine total appearances, and completed 58% of his passes for 1,051 yards with five touchdowns to three interceptions. Those aren't worldbeating numbers, but the fact that Moore was able to do that and go 4-1 with a fifth-year quarterback that entered the season with 50 pass attempts is impressive. It did also help to have CeeDee Lamb, Trevon Diggs and Micah Parsons on the team as well, of course. There are some minutia, mannerisms and more that Shough will be able to pick up on with Rush that only someone that spent so much time with Moore will be able to convey. Since being signed, Shough has been impressive with his maturity and just how ready he seems to tackle the job of starting quarterback in New Orleans. This is just another notch in that belt. Of course, he will have to win the job over sophomore passer Spencer Rattler. Shough is indeed the favorite at this point, though. He is the passer that Moore wanted, is getting the guaranteed money and will simply have a longer leash than Rattler this year.