Latest news with #Sorry
Time of India
11 hours ago
- Entertainment
- Time of India
Peps Industries' new campaign asks India to ditch bad mattresses
Peps Industries , India's spring mattress brand, has launched its latest campaign 'Some Breakups are necessary' to raise awareness among customers to upgrade their mattresses on a timely basis. Staying true to its reputation for combining storytelling and science, the brand has rolled out a witty, relatable film that captures the emotional toll of poor-quality mattresses, positioning spring mattresses as the long-term solution. The multilingual series focuses on helping Indian consumers realise one simple truth: if your mattress isn't supporting you, it's time to move on. Peps' Pan-India campaign '#Some Breakups are necessary'' features three ad films centered around a "breakup" narrative with old mattresses. The first series shows a woman voicing her frustration in what seems like a breakup conversation with her partner only to reveal, in a surprising twist, that she's addressing her old, unsupportive mattress. This highlights the issue of false comfort claims in the industry. The second series released today continues this theme, which will be followed by 'Sorry, But Not Sorry," to be released next week. Characters in these ads amusingly explain why they're "leaving" their old mattresses, whether due to outgrowing their comfort or finding better sleep elsewhere. Together, these ads cleverly use relatable relationship tropes to urge consumers to upgrade to a Peps mattress for genuine support. The Peps campaign continues to bust myths about coir and foam mattresses through simple narratives that connect emotionally. By narrating that Spring is King, Peps repositions Spring mattress range, which is powered by advanced features like the Marvellous Middle Advantage and Zero Disturbance Technology, as the true ally in delivering deep, undisturbed sleep and full-body support. In an age where sleep is often sacrificed and misunderstood, this new campaign brings attention back to the real hero of rest: a well-engineered mattress. From supporting spinal health to adapting to every curve of the body, Peps Spring Mattresses address everyday consumer frustrations while promising consistent sleep quality and no more partner disturbances, sagging. G. Shankar Ramm , managing director and co-founder, Peps Industries, speaking about the campaign, said, 'At Peps, we've always believed that sleep is personal and non-negotiable. Unfortunately, many people don't realise how much their mattress affects their physical and mental well-being. Our new campaign reminds them, humorously and honestly, that if your mattress isn't supporting you, it's time to say goodbye. For Indian sleepers, Spring is still king.' The campaign was conceptualised by Brand Consultant Renuka Jaypal in collaboration with South-based filmmaker duo Athreya Arabbhi and Avinash Hariharan. Renuka Jaypal, brand director, said, 'We wanted to dramatise a universal frustration: staying stuck with something that no longer serves you. And that's where we came up with this relatable messaging to the audience' Launched across Hindi, Kannada, Tamil, Telugu and Malayalam, the ads are currently live on Peps' official digital platforms including YouTube and Instagram. Watch the videos here:
Buzz Feed
3 days ago
- General
- Buzz Feed
"Tossing" Might Signal ADHD According To Experts
Many of us have heard of the DOOM pile. An acronym for 'didn't organize, only moved,' a DOOM pile could be a junk drawer with receipts, bills and other papers you've put off sorting. It could be a cardboard box in the corner of your bedroom full of desk clutter from your old job and other things you forgot you owned. For many with ADHD ― or others who stare down DOOM piles and feel overwhelmed ― it's easy to default to a less-than-ideal solution to all that organizational chaos: tossing. Yep, just throwing it all away, with fingers crossed there's nothing too important in there. Cate Osborn, an author and ADHD advocate and educator, has tossed her DOOM pile and said she knows plenty of others in the ADHD community who've done the same thing. 'It's not something that I would brag about or say that I'm particularly proud of, but I do know what it's like to be so completely overwhelmed that it's easier to say 'you know what, I don't need any of this' and just throw everything away.' Osborn, who's known online as Catieosaurus and hosts the podcast 'Sorry, I Missed This: The Everything Guide to ADHD and Relationships,' gave an example to illustrate: organizing her desk. Inevitably, there are some items that don't have an assigned place in her house. She'll put that bric-a-brac in a box to sort through later on in the day. But then later comes and Osborn has run out of steam and focus. 'I'll say, 'OK, I'll set this bin of stuff aside and go through it later,' but because I also struggle with task prioritization and management and working memory, I keep forgetting about the box until I see the box, and often when I see the box, I'm in the middle of another task, so it sits for longer,' Osborn explained. Finally, days, maybe weeks later, she'll go through the box, only to experience choice paralysis: 'What should I keep?' she'll ask herself. 'What if I need it? What if it's useful later on.' Just like that, DOOM boxes pile up, until one day, she finally decides to sell the stuff online or, more likely than not ― toss it. (In her case, dropping it off at a local donation center.) 'It absolutely makes sense that a person with ADHD would get overwhelmed and say, 'I don't have the time, space or energy to go through this process, I'm just going to toss the entire box and be free of the clutter,'' she said. Madison Perry, a psychologist and owner of Austin Holistic Psychology, has heard clients talk about tossing. She likens the impulse to closing all of your internet browser tabs at once: It's a dangerous business, but it feels amazing. 'Similarly, people with ADHD have too many mental tabs open at once,' she said. 'They can become overwhelmed and have to find a way to exit out of a tab or two. Throwing something away takes maintaining that item or finding its rightful storage space off of the overwhelming to-do list.' Of course, you don't have to have ADHD to be guilty of tossing: Think of the sense of relief you feel when you're able to hide your pile of laundry and toddler's toys in a spare closet right before a guest arrives. Voila, your house is clean, at least temporarily. Unfortunately, sometimes in the process of wholesale trash tossing, you accidentally throw away important items (like crucial mail or documents), as has happened with some of Perry's clients. 'They were in that much of a rush to declutter,' she said What's going on with the impulse to toss among ADHD-ers? Tossing is directly tied to executive dysfunction, a behavioral symptom that interferes with ADHD-ers' ability to begin tasks and comprehend what's required to complete them, explained Oliver Drakeford, a psychotherapist in West Hollywood, California. 'It's not just impulsive decluttering; for many people with ADHD, it's an automatic, reactive behavior that helps people avoid feelings of uncertainty, anxiety and overwhelm that arises when the brain is overstimulated by a big pile of clutter or mess,' Drakeford told HuffPost. Tossing can also be linked with experiential avoidance, which, broadly speaking, are attempts to avoid thoughts, feelings, memories, physical sensations and other internal experiences, even when doing so hurts you in the long run. 'For example, rather than uncertainty and anxiety generated when you look at the pile of letters and bills that have accumulated, you avoid ― hopefully momentarily ― but throwing them all in a draw until you're ready to look through them one by one,' Drakeford said. Drakeford sees 'tossing' as an attempt to generate those same feelings of tranquility that a blank slate (or tidy room) can bring you. It feels like a win for those with ADHD because it brings instant relief, but the reality is that it's a Band-Aid over deeper feelings of emotional overload or uncertainty. 'In the long run, tossing doesn't really help develop distress tolerance for these uncomfortable feelings, nor does it help develop healthier ADHD management skills,' he said. If you tend to 'toss,' here's how to get a handle on it. Amriphoto / Getty Images First, give some thought to why you 'toss' when you do. The first step in making meaningful change from a therapeutic perspective is becoming aware of the emotions driving your actions, according to Drakeford. 'If you're not conscious of feelings like anxiety, uncertainty, or stress, you're more likely to operate on autopilot and resort to tossing things impulsively,' he said. By recognizing your emotional state, you create space to address and soothe those feelings ― giving you more options, which may still include tossing, but in a more mindful way, he said. Don't be afraid to throw away things that genuinely need to be tossed. Look, it's absolutely OK to throw out take-out containers or other food items if they've gotten gross or moldy. 'I think as people with ADHD it's important to try to avoid being wasteful and contributing to piles of plastic in our landfills, but sometimes, taking ownership of our space means making hard choices and having to decide where we draw the line,' Osborn said. 'If being surrounded by moldy dishes is impacting your quality of life, then it may be time to be drastic.' Try the '10 Things Game.' The ADHD brain often assumes it needs to accomplish everything all at once, which leads to stress and anxiety ― exactly the kind of bummer feelings that result in DOOM boxes and then tossing. To curb this tendency and help cut down large tasks into smaller, manageable ones, give the '10 Things Game' a shot, Drakeford said. 'For example, instead of tackling an entire stack of bills, start by opening just 10,' he said. 'Or instead of cleaning the whole kitchen, begin with washing 10 dishes. Completing these small tasks often feels manageable, and if it does, you can always do 10 more.' Establish a 'Two-Minute Rule.' If a task will take you less than two minutes to complete, do it now, Drakeford said. 'For instance, after breakfast, take two minutes to wash your cereal bowl or put it in the dishwasher right away ― don't wait until you get home from work, do it now,' he said. Be kind to yourself. Osborn said she reads a lot of the comments on ADHD articles and sees so much criticism and hurtful attitudes: Things like 'you're just lazy, you're just not trying hard enough, just buckle down, you're immature, what a terrible awful wasteful person.' What she wants people to understand is that ADHD is a disability of executive function. 'It's not that we aren't trying hard enough, it's not that we're lazy, it's that our brains literally process information differently, and those differences really show up in situations like this,' she said. When you're talking about ADHD, you're not talking about a couple of easy steps like 'sit down, go through the box, donate,' Osborn explained. 'To the ADHD brain, it's a series of hundreds of much smaller tasks, all of which are taking energy to process,' she said. 'It's not fun to feel so overwhelmed by a pile of stuff you throw it in the trash. When we do that, it's because it's a last resort.' While you're working through this, remember to be kind to yourself, Osborn said. 'It's so easy to feel like a bad person for creating waste or to feel like you are powerless over your space,' she said. 'There are great resources available to help with learning organization strategies ― sites, podcasts ― and it's really important if you have a kid with ADHD to teach them skills that work with their brains, not against it.' HuffPost.
Elle
4 days ago
- Entertainment
- Elle
A24's New Under-the-Radar Gem 'Sorry Baby' Tackles Trauma With Humor
Eva Victor began their career in the comedy scene, going viral on TikTok and writing for satirical sites like Reductress. Subjects would range from how (not) to make small talk in an elevator to paying the check at a restaurant when you're not sure if you're on a date. But when it comes to their debut feature, Sorry, Baby, Victor isn't even sure there's a single joke in it. 'Humor is always there, but it's a very different feeling,' the writer, director, and star says. Sorry, Baby follows Agnes (Victor), an English lit professor in a small New England town, before and after 'the bad thing' that happens to her. She was sexually assaulted, though the film avoids saying or depicting it outright, forgoing stereotypical, on-the-nose portrayals. But it doesn't minimize Agnes's pain or trauma either. In Victor's hands, we don't fall into a well of despair around the incident. Instead, we spend more time in the crevices of everyday moments that make up Agnes's complicated and beautiful life. Sorry, Baby received the Waldo Salt Screenwriting Award at Sundance, where A24 immediately scooped up the film for distribution for around $8 million. Even without jokes, Victor thinks there might be three reasons why viewers laugh during Sorry, Baby. 'One of them is witnessing the joy of a friendship and feeling like you're a part of it,' they say. Victor is talking about the actual core of Sorry, Baby: the relationship between Agnes and her best friend, Lydie (Naomi Ackie), who went to college with Agnes in this small town and has since moved away. 'I wanted the beginning of the film to have a lot of joy and laughter in it and to feel like it's just these two people in this big world,' Victor says, 'so that after we go through really hard things later on, we can return to a place of joy and laughter because it's been established.' There's also humor in the way Agnes navigates the world; how she sneaks a cat into the grocery store or how she interacts with her kind neighbor, Gavin (Lucas Hedges). And then there's the way the movie holds people in power accountable. 'It's kind of cathartic to laugh at them,' Victor says. At various points, the film highlights the failures of the medical system, a college's HR department, and a courtroom during jury duty. Victor's approach to movies comes from a place of joy. They grew up watching the likes of A Hard Day's Night, Top Hat, and Swing Time. They still rewatch Singin' in the Rain, moved each time by Gene Kelly's extended dance sequence in the middle of it. 'It's joyful and for the sake of beauty. We sometimes are told everything has to exist for a reason, and I don't think that's totally true,' they say. Since then, Victor has gravitated more toward movies like 45 Years, the Three Colors trilogy, and The Double Life of Veronique. During the pandemic, Victor embarked on this self-led film education to get an idea of the kind of movie they could one day make. It then took years of preparation and confidence-building to step into the director's chair. 'I don't think anyone's ever going to let you make a movie,' Victor says. 'You have to continue knocking on the door to make a movie. And then finally, you get to, maybe, if you're lucky.' After Victor cracked the film's non-linear structure and finished the script, they sent it to Barry Jenkins, Adele Romanski, and Mark Ceryak's Pastel Productions, who signed on as producers. 'I never brought it anywhere else,' Victor says. The producers set Victor up to shoot two scenes from the movie so they could get comfortable directing. Victor made storyboards and reverse-shotlisted movies they loved. By the time they got to set, Victor had compiled a massive binder (which is now used as a doorstop) of acting notes, directing notes, and storyboards for every scene. Jenkins, aside from being a visionary artist—and one of Victor's early post-college inspirations—proved to be an invaluable mentor. 'He gifted me with this idea that what I was doing, before I ever made a film, was working out how to make a film. And that was very affirming,' Victor says. Victor took their online videos seriously, even if the tone was comical; like when they shared the many ways ladies love to brag ('I go to bed at 4:45 A.M. and I wake up at 5 A.M.'), or when they serenaded their cat after two hours apart. Jenkins saw the value in them too. 'He had so much confidence in me,' Victor says. Jenkins gave them script notes, helped cast Lydie, and offered advice on set, all 'intent on helping me make the film I wanted to make.' Sorry, Baby couches Agnes's experience in humor, tenderness, and warmth. Life can be dark and yet, in unexpected moments, we have to laugh. As a culture, Victor considers, we tend to mark people who've been through traumatic incidents as tragic figures. Victor, on the other hand, created a story that was primarily about friendship in order to give Agnes 'this fighting chance of being a whole person that goes through this thing, but isn't defined by it.' Victor has said that the film comes from a personal place. And while no experience can be completely healing, directing gave Victor a unique power over their own story. 'The act of directing myself as an actor, deciding where my body went, and then everyone in the crew and cast supporting that decision was very powerful. That part was very meaningful to me.' After years of working out feelings of anxiety and awkwardness on Twitter, Victor found fertile ground in feature-length storytelling. They approached it differently from the beginning—with research, homework, and Oscar-winning producers—and the product became something intensely personal and, much like Victor's video of opening a seltzer during a meeting, deeply relatable. 'I really wanted the feature to breathe,' they say. 'I wanted people to feel like they had to lean in to meet it.'
News18
4 days ago
- Entertainment
- News18
How Hailey Bieber's Beauty Brand Sale Could Help Justin Clear $31 Million Debt
Justin Bieber owes $31 million to his former manager, Scooter Braun, due to the cancelled Justice world tour in 2022. Justin Bieber is making headlines, but this time it's not about music or his personal life. He owes $31 million to his former manager, Scooter Braun, but can't pay it yet. The payment depends on money coming from a big business deal involving his wife, Hailey Bieber. The model recently sold her beauty brand, Rhode, to Elf Beauty in a deal worth $1 billion. According to the agreement, the Sorry singer will pay Scooter only after the deal is complete and the money is transferred. For those not aware, Justin had borrowed money from Scooter to cover costs for his cancelled Justice world tour in 2022. According to TMZ, a source shared that while there were several investors for the brand, Hailey will get a big share, and Justin, who also invested, is expected to earn around $50 million from the sale. That amount will be enough to settle the money he owes to Scooter and Hybe. Justin Bieber could have easily paid off the loan from his $200 million music catalogue sale that happened last year. However, the source explains that after taxes, payments to his team and other expenses, not much money is left. One good part of the deal with Scooter Braun is that Justin will now fully own his music masters. Reports further suggest that none of the settlement money will go to Scooter Braun. Instead, the full amount will be given to Hybe, the company he was once part of. Speaking about the Rhode deal, sources believe the payment will be completed in the next few months. Meanwhile, a spokesperson for Hailey Bieber shared that the sale of her beauty brand is a major success for her. They also made it clear that this business deal belongs to her and has nothing to do with Justin or his financial issues. Scooter Braun had provided $26 million loan to Justin Bieber for his Justice world tour. Sadly, the tour had to be cancelled in 2022 after the singer was diagnosed with Ramsay Hunt syndrome, which affected his health and made it hard for him to perform. After the tour was cancelled, the company asked for the loan to be returned and Scooter helped Justin by covering the amount. Over time, this turned into a financial agreement and Justin now owes $31 million as part of that deal. Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
STV News
14-07-2025
- Entertainment
- STV News
‘Most amazing experience you'll ever have': Fans react as TRNSMT comes to an end
Scotland's biggest music festival has come to an end as Snow Patrol performed the final act of the three-day event. The band received a warm welcome from thousands of fans at TRNSMT who braved a weekend of temperatures of up to 30C. Lead singer Gary Lightbody told the audience that Glasgow was a 'big part of our life' and a 'big part of our story'. PA Media Gary Lightbody of Snow Patrol performs at the TRNSMT festival in Glasgow (Lesley Martin/PA). He said playing in the city 'always feels like coming home' as he played the band's hits, some of which were written in Scotland, and some newer tunes. Gracie Abrams, the second last act, shared her love for Glasgow during her set, which saw thousands singing along to some of her viral hits from the past few years. 'My name is Gracie Abrams and I've missed you so much,' she told a hyped crowd, some of whom had waited all weekend to see her. 'We love being in your city so much. All of these songs are love letters with you. 'Glasgow I love you so much.' The singer said the response from the fans had given her 'chills'. PA Media Gracie Abrams said her Glasgow show was her last in Europe for a long time (Yui Mok/PA). Her song I Love You, Sorry got some of the biggest responses of the entire festival. Abrams said her festival slot in Glasgow was her last one in Europe 'for a long time', adding: 'I wanna say thank you for everything. 'Getting to come and tour is one of the best experiences of my life.' Eleanora, 17, and her two friends came to Sunday's show to see Abrams. She described TRNSMT as 'the most amazing experience you'll ever have', while her friend Lauren Wilkie, 17, said it was 'a pure blast'. Niamh, 17, said: 'Fontaines DC have been the best so far, I have to say. 'Just the general atmosphere, it's so fun seeing people dressed up. 'Fontaines were actually insane. Our group was just jumping around getting pushed about but it was so good, we loved it.' PA Media Tens of thousands descended on Glasgow Green for TRNSMT (Lesley Martin/PA). Kira McCaffery, 20, said the atmosphere this weekend was 'absolutely electric', adding: 'I have loved it this year. The sun has been splitting the sky.' Her friend, Mia Moohan, 22, said she was 'buzzing' to see Abrams. She praised this year's line-up, saying there was 'more going on' for festival-goers. Ms McCaffery said there was 'something for everyone'. Friends Matthew Turner, 17, Mitchell Mure, 18, and Liam, 16, were less impressed with the line-up. Asked if they were sad the festival was coming to an end, they all said: 'Not really, no.' 'My legs are sore,' Liam said. Mitchell added: 'It was so much better last year.' Asked why, he pointed to the stage and said: 'Look at it.' He added: 'Last year we went for Calvin Harris and now it's Gracie Abrams. It's not as good as last year.' Amber Hannah, 19, said attending TRNSMT this year was her first ever festival. She said the festival was '10 out of 10' and said 50 Cent was the best act, echoing the opinion of lots of fans the PA news agency spoke to. 'It was unreal,' she said. 'Just phenomenal. It was better than I thought it would have been. The atmosphere was good. I'm here today to see Snow Patrol. I'm so excited. 'The vibe has been good, the atmosphere has been good and it's cooler today so more enjoyable.' Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country
