Latest news with #TheBurnouts
Time of India
03-07-2025
- Business
- Time of India
Bill Gates' daughter taps ChatGPT to taste startup success: Here's all you need to know
Academy Empower your mind, elevate your skills Tech billionaire Bill Gates' daughter's fashion tech startup Phia , has made headlines as the founder, Phoebe Gates , revealed her marketing strategy woven around artificial intelligence (AI) Gates said AI tools like ChatGPT have been a creative partner for her startup, Phia, to track market trends and viral content on social media platforms like Instagram and TikTok The comments came during her interaction with cofounder Sophia Kianni on The Burnouts podcast, which was started by the duo to invite guests who candidly talk about their careers and experiences as startup founder goes on to explain the marketing plan. Phia collects data of top-performing videos from Instagram and TikTok, records the data in Excel, and does an in-depth analysis of them, noting the minute details like lighting, narrative, tone, in 2022 by Phoebe Gates, the startup works as an AI assistant that helps you shop smartly by offering the best brand deals teamed up with her former Stanford roommate and climate activist Sophia Kianni to launch Phia to transform online startup claims that it tracks over 40,000 sites to find the best price for the customer and that the end-to-end personal shopping assistant has partnered with thousands of brands to make it possible. Among its standout features are the "Should I Buy This?" button and personalised shopping preferences, both aimed at making shopping simpler and more also allows users to create shoppable moodboards. Through this, users can gain insights into stock and price app's vast database includes over 250 million secondhand items from platforms such as The RealReal, Vestiaire Collective, and Poshmark. It operates as an iOS app and a Chrome browser extension, catering to users on mobile and has already attracted investments from prominent figures, including businessperson Kris Jenner and entrepreneur Desiree Gruber.
Indian Express
02-07-2025
- Entertainment
- Indian Express
Bill Gates' daughter reveals ChatGPT hack she uses to power viral content for her fashion tech startup: ‘We use AI everyday'
Phoebe Gates, the daughter of Bill Gates, is taking a cutting-edge approach to fashion-tech with her startup Phia, and artificial intelligence (AI) is right at the heart of it. In a recent episode of The Burnouts podcast, which she co-hosts with co-founder Sophia Kianni, the duo pulled back the curtain on how they've been using AI tools like ChatGPT to sharpen their marketing game and consistently roll out viral content. Rather than starting from a blank slate, Gates and Kianni have adopted a smart, research-heavy strategy: studying what already works online and building on it. 'We don't start from scratch,' Kianni noted. 'The internet exists for a reason.' That mindset drives much of their process. Their method is meticulous. They collect a trove of top-performing videos from Instagram and TikTok, catalogue them into spreadsheets, and break down why each one succeeded–looking closely at everything from the lighting and pacing to the narrative structure and emotional tone. As Gates explained, 'We'll create a spreadsheet, these are the top videos, here's why each one worked, and then we reverse engineer how to recreate that success.' ChatGPT plays a central role in this workflow. Once they transcribe and analyse these standout videos, they use the tool to pinpoint what exactly makes the content pop–whether it's a clever hook, the rhythm of the dialogue, or the visuals that grab attention. With those insights, they then ask ChatGPT to generate scripts and ideas tailored to Phia's style and values, creating content that both resonates with online audiences and feels true to the brand. The approach blends creativity with data, intuition with analysis–and for Gates, that's where the magic is. 'I use AI almost every single day, and it supercharges me,' she said. 'We're not just guessing what works, we are using tools to decode what already has.'
Hindustan Times
26-06-2025
- Business
- Hindustan Times
ChatGPT hack that I use everyday: Bill Gates' daughter reveals tip to go viral
Bill Gates' daughter, Phoebe Gates and the founder of fashion tech startup, Phia, leverages ChatGPT to build ideas for marketing, content creation, and making viral videos. Phia co-founder Sophia Kianni said, 'You should not be starting anything from scratch. The internet exists for a reason.' In a podcast with Kianni, Gates explained how they take advantage of ChatGPT to create viral videos for social media and marketing. Know about the ChatGPT hack to create viral videos for social media.(Phoebe Gates (@phoebegates)) The podcast talks about the detailed process of how they collect viral and technically crafted videos from the internet and 'reverse engineer' them using ChatGPT to create their own content for their business. This new hack is not only smart, but could inspire several businesses and startups to ace marketing and social media content creation like a pro. Also read: India's AI Industry to Grow Threefold, May Reach $17 Billion by 2027 ChatGPT hack to create viral video content In a podcast named The Burnouts, hosted by Sophia Kianni and Bill Gates delve deeper into how they master social media marketing using ChatGPT. The founders detailed how they create smart marketing strategies and promote their brand 'Phia' with AI tools and collect viral video content from social media. Gates highlighted a term called 'reverse engineering technique', in which they leverage ChatGPT to understand some viral videos and replicate them for their own brand. Gates highlighted that they create a list of videos from social media platforms that are viral and of absolute high quality. 'Then we'll make an Excel sheet: These are really good videos, here's why this video was good, and then we'll reverse engineer how to make that video. A lot of times, even for our simple founder videos, we're reverse engineering other content that we've seen do really, really well.' Also read: ChatGPT now lets you download Deep Research reports as PDFs - here's how Kianna further explained that they transcribe these viral videos using ChatGPT, and then ask the Chatbot to find angles on what made them work so well on social media platforms. Now, based on the response, they provide them a detailed description of Phia and convert it into scripts for their own videos. The discussion further highlights that there are some 'patterns' on why some videos tend to go viral, and understanding them is crucial for businesses to attract new consumers. Gates also added, "I use AI almost every single day, and it supercharges me.' This new way of using ChatGPT could inspire many and also encourage businesses to widely leverage AI tools. Mobile Finder: iPhone 17 Pro Max LATEST specs, features, and price
Time of India
26-06-2025
- Business
- Time of India
Bill Gates daughter shares the ChatGPT hack she uses almost every single day
Credit: Instagram/@phoebegates Microsoft co-founder Bill Gates' daughter Phoebe Gates has gained a lot an attention recently with the launch of an ecommerce app. Phoebe co-founded the e-commerce app Phia with her former Stander roommate Sohpia Kianni. Now, Phoebe has shared a clever ChatGPT hack which she uses daily. Gates revealed that she uses OpenAI's popular chatbot to create viral video content. In recent podcast appearance Phoebe Gates and her business partner Kianni shared that they use 'reverse engineering' technique with ChatGPT to understand and replicate the success of popular online videos. Bill Gates daughter shares the ChatGPT hack s Phoebe Gates and Sophia Kianni recently appeared on The Burnouts podcast where they shared their approach towards digital marketing for their e-commerce app Phia. Gates and Kianni revealed that they have designed a browser extension which they use to compare clothing prices across 40,000 retail stores. Their methodology uses studying high-performing videos on social media platforms Instagram and TikTok. After this, they make an Excel sheet of all of the videos mentioning their key highlights such as the compelling "hook," the engaging "middle," and the effective "ending." After this they use the ChatGPT 'hack'. Kianni revealed that they use the chatbot to transcribe the viral videos. ChatGPT then analyses these transcripts and try to find out the underlying patterns which help the videos to become viral. Once done Gates and Kianni use this analysis and feed their own descriptions of Phia into ChatGPT, prompting the chatbot to create scripts that mimic the structure of the already viral videos. "You should not be starting anything from scratch. The internet exists for a reason," Kianni emphasized. Phoebe Gates also affirmed her reliance on AI, stating, "I use AI almost every single day, and it supercharges me." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Laxmi Ji Idol For Wealth, Peace & Happiness Luxeartisanship Shop Now Undo How Bill Gates and Melinda Gates reacted to Phoebe Gates' startup Phoebe Gates is the youngest child of Microsoft founder Bill Gates and his ex-wife, Melinda French Gates. When she told her father that she and Ms. Kianni wanted to get into the e-commerce space, his reaction, he said, was 'Wow, a lot of people have tried, and there's some big guys in there.' However, he was reportedly worried she might ask for money. In an interview published by the New York Times, soon after Phia's web browser and app went live, Bill Gates said: 'I thought, 'Oh boy, she's going to come and ask.' 'I would have kept her on a short leash and be doing business reviews, which I would have found tricky,' the businessman explained of his hesitance. 'And I probably would have been overly nice but wondered if it was the right thing to do.'
Int'l Business Times
24-06-2025
- Business
- Int'l Business Times
Phoebe Gates Taps ChatGPT To Power Viral Growth Of Fashion Startup Phia
Phoebe Gates, daughter of tech giant Bill Gates, is carving out her own space in the fashion technology world. Her startup, Phia, is an AI-driven shopping assistant designed to help users find the best deals on clothing and accessories by scanning millions of listings across popular resale and retail platforms. What makes Phia stand out is not just its tech — it also uses ChatGPT to fuel creative marketing efforts. Gates and her co-founder Sophia Kianni revealed how they studied viral TikTok videos using AI to understand what makes content popular. This insight helped them craft engaging videos that boosted Phia's visibility rapidly, as reported by Business Insider. Phia aggregates listings from websites like eBay, Poshmark and The RealReal, offering users instant feedback on whether a price is a good deal with a simple "Should I Buy This?" button. This feature helps shoppers navigate the growing secondhand market with confidence, according to The Verge. Despite her famous last name, Phoebe insists she built Phia without financial help from her parents. On their podcast, ''The Burnouts,'' she and Kianni shared their focus on sustainability and smart shopping, highlighting their desire to create an app that supports eco-conscious consumers, reported People. By combining innovative AI tools with savvy social media strategies, Phoebe Gates and her team have positioned Phia as an exciting new player in online retail, especially among young shoppers who care about sustainability and value.
