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Italy set to break tourism records
Italy set to break tourism records

Travel Daily News

timea day ago

  • Business
  • Travel Daily News

Italy set to break tourism records

Italy's tourism sector will hit record 60.4bn euros in international spending in 2025, driving jobs, growth, and global recognition through WTTC Summit. ROME, ITALY – Travel & Tourism in Italy is poised for a record-breaking year, with international visitor spending forecast to hit an all-time high of 60.4bn euros in 2025, according to new data from the World Travel & Tourism Council (WTTC). Travel & Tourism is not just back, it's booming. After a strong recovery from the pandemic, Italy is racing ahead, cementing its place as Europe's fourth most popular destination and a global powerhouse of wellness, luxury, culture, culture and cuisine. According to WTTC's latest Economic Impact Research (EIR), the sector is on track to support 3.2mn jobs in 2025 — 100,000 more than last year — and contribute 237.4bn euros to the Italian economy, nearly 11% of GDP. Domestic tourism remains robust, with spending projected to reach 124.6bn euros. Julia Simpson, WTTC President & CEO, said 'Italy is back at the top of travellers' wish lists and for good reason. From the timeless beauty of Rome to the elegance of its coastlines, and countryside, Italy offers a unique experience steeped in history, culture, and exquisite luxury. This record-breaking growth is a tribute to the strength of Italy's Travel & Tourism sector and the passion of the people behind it. 'Our Global Summit in Rome will bring together leaders who are shaping the future. From Ministers and CEOs to innovators and sustainability champions. Italy stands as a model of how Travel & Tourism can power prosperity, cultural pride, and sustainable growth.' A Government Committed to Tourism Since 2021, Italy has stood out apart among European and G20 countries with a dedicated Ministry of Tourism, demonstrating a powerful sign of political recognition for the sector's economic and social value. The Italian Government has also prioritised sustainability, innovation, and skills, while launching new national campaigns to encourage travellers to discover lesser-known destinations, spreading the benefits of tourism more evenly and responsibly. Minister of Tourism, Daniela Santanchè, said: 'For the first time, we have brought to Rome, and brought back to Europe after six years, the world's largest event in tourism: the WTTC Global Summit, which sees the participation of key international leaders in the sector. 'It represents an important moment for the industry and for Italy and is a sign of how much ground we have regained and how we have returned to being protagonists on the global stage, so much so that we have the honour and privilege of hosting events of such prestige. Especially in a year already so stimulating for Italian tourism, with the ongoing Jubilee and the record figures we are registering, the summit further projects our capital and our nation towards continuous growth. 'The WTTC Global Summit will offer a unique opportunity to network and create new synergies among operators, associations, and institutions, developing the product, the offer, and the potential of our tourism ecosystem. And, ultimately, to be increasingly competitive and successful.' Manfredi Lefebvre, Executive Chairman of AKTG, Abercrombie & Kent and Crystal Cruises and WTTC Chair-Elect, added: 'As Italy prepares to host the WTTC's 25th Global Summit, we celebrate not only our remarkable recovery from the pandemic but also the vibrant future of our Travel & Tourism sector. This growth is a testament to our commitment to sustainability, innovation, and the shared passion of our communities. Together, we will continue to shape a prosperous and culturally rich experience for travellers from around the globe.' 2024 in Review Last year, the sector contributed 228.5bn euros to the Italian economy and supported 3.1mn jobs. Domestic spending hit 122.6bn euros, while international visitor spending reached 55.2bn euros. With the right investment in connectivity, skills and promotion, Italy is poised to become the blueprint for tourism-led growth in Europe. What's Next: 2035 and Beyond Looking ahead, WTTC forecasts the sector will contribute 282.6bn euros to Italy's economy by 2035, 12.2% of GDP, and support 3.7mn jobs. International visitor spending is projected to reach 78bn euros, with domestic spending hitting 142.5bn euros. What This Means for SMEs As the Italian tourism economy enters a new era of growth, opportunities for small and medium-sized enterprises are expanding rapidly. In association with the Ministry of Tourism, the Italian National Tourist Board (ENIT), the Municipality of Rome, and the Lazio Region, WTTC's 25th Global Summit will take place at the Auditorium Parco della Musica, from the 28th to the 30th of September 2025.

Italy Set to Break Tourism Records as Rome Prepares to Host WTTC's 25th Global Summit
Italy Set to Break Tourism Records as Rome Prepares to Host WTTC's 25th Global Summit

Hospitality Net

time4 days ago

  • Business
  • Hospitality Net

Italy Set to Break Tourism Records as Rome Prepares to Host WTTC's 25th Global Summit

Rome, Italy - Travel & Tourism in Italy is poised for a record-breaking year, with international visitor spending forecast to hit an all-time high of €60.4BN in 2025, according to new data from the World Travel & Tourism Council (WTTC). Travel & Tourism is not just back, it's booming. After a strong recovery from the pandemic, Italy is racing ahead, cementing its place as Europe's fourth most popular destination and a global powerhouse of wellness, luxury, culture, culture and cuisine. According to WTTC's latest Economic Impact Research (EIR), the sector is on track to support 3.2MN jobs in 2025 — 100,000 more than last year — and contribute €237.4BN to the Italian economy, nearly 11% of GDP. Domestic tourism remains robust, with spending projected to reach €124.6BN. Italy is back at the top of travellers' wish lists and for good reason. From the timeless beauty of Rome to the elegance of its coastlines, and countryside, Italy offers a unique experience steeped in history, culture, and exquisite luxury. This record-breaking growth is a tribute to the strength of Italy's Travel & Tourism sector and the passion of the people behind it. Our Global Summit in Rome will bring together leaders who are shaping the future. From Ministers and CEOs to innovators and sustainability champions. Italy stands as a model of how Travel & Tourism can power prosperity, cultural pride, and sustainable growth. Julia Simpson, WTTC President & CEO A Government Committed to Tourism Since 2021, Italy has stood out apart among European and G20 countries with a dedicated Ministry of Tourism, demonstrating a powerful sign of political recognition for the sector's economic and social value. The Italian Government has also prioritised sustainability, innovation, and skills, while launching new national campaigns to encourage travellers to discover lesser-known destinations, spreading the benefits of tourism more evenly and responsibly. For the first time, we have brought to Rome, and brought back to Europe after six years, the world's largest event in tourism: the WTTC Global Summit, which sees the participation of key international leaders in the sector. It represents an important moment for the industry and for Italy and is a sign of how much ground we have regained and how we have returned to being protagonists on the global stage, so much so that we have the honour and privilege of hosting events of such prestige. Especially in a year already so stimulating for Italian tourism, with the ongoing Jubilee and the record figures we are registering, the summit further projects our capital and our nation towards continuous growth. The WTTC Global Summit will offer a unique opportunity to network and create new synergies among operators, associations, and institutions, developing the product, the offer, and the potential of our tourism ecosystem. And, ultimately, to be increasingly competitive and successful. Minister of Tourism, Daniela Santanchè As Italy prepares to host the WTTC's 25th Global Summit, we celebrate not only our remarkable recovery from the pandemic but also the vibrant future of our Travel & Tourism sector. This growth is a testament to our commitment to sustainability, innovation, and the shared passion of our communities. Together, we will continue to shape a prosperous and culturally rich experience for travellers from around the globe. Manfredi Lefebvre, Executive Chairman of AKTG, Abercrombie & Kent and Crystal Cruises and WTTC Chair-Elect 2024 in Review Last year, the sector contributed €228.5BN to the Italian economy and supported 3.1MN jobs. Domestic spending hit €122.6BN, while international visitor spending reached €55.2BN. With the right investment in connectivity, skills and promotion, Italy is poised to become the blueprint for tourism-led growth in Europe. What's Next: 2035 and Beyond Looking ahead, WTTC forecasts the sector will contribute €282.6BN to Italy's economy by 2035, 12.2% of GDP, and support 3.7MN jobs. International visitor spending is projected to reach €78BN, with domestic spending hitting €142.5BN. What This Means for SMEs As the Italian tourism economy enters a new era of growth, opportunities for small and medium-sized enterprises are expanding rapidly. To explore what this boom means for Italy's dynamic SME sector, and why now is the moment to act, visit the WTTC Together in Travel platform. In association with the Ministry of Tourism, the Italian National Tourist Board (ENIT), the Municipality of Rome, and the Lazio Region, WTTC's 25th Global Summit will take place at the Auditorium Parco della Musica, from the 28th to the 30th of September 2025. For more information and to access the full factsheet, please visit WTTC's Research Hub. About WTTC The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector. WTTC Press Office WTTC View source

How India Became World's 8th Biggest Tourism Economy Under PM Modi
How India Became World's 8th Biggest Tourism Economy Under PM Modi

News18

time5 days ago

  • Business
  • News18

How India Became World's 8th Biggest Tourism Economy Under PM Modi

Last Updated: The WTTC projects that by 2034, India's tourism economy could reach $400 billion, representing over 7.2 per cent of GDP and employing over 64 million individuals. India's rise to become the world's 8th largest tourism economy by 2025, surpassing Japan and France, is a notable achievement from its 10th place in 2024. This milestone, as reported by the World Travel & Tourism Council (WTTC), is attributed to strategic government policies, infrastructure development, cultural richness, and a strong post-pandemic recovery, both domestically and internationally, under Prime Minister Narendra Modi's leadership. The prospect of India becoming the 4th largest tourism economy by 2034 appears highly feasible. In 2023, tourism contributed $199.6 billion to India's economy, supporting 32.1 million jobs. The WTTC projects that by 2034, India's tourism economy could reach $400 billion, representing over 7.2 per cent of GDP and employing over 64 million individuals. With 43 UNESCO World Heritage Sites, a vast coastline, Himalayan peaks, and a rich tapestry of Sanatani traditions, India offers a diverse blend of spiritual, cultural, adventure, and wellness tourism. The Modi government's ambitious goal is to have tourism contribute over 10 per cent to the national GDP by 2047. Since 2014, a series of policy reforms and initiatives have transformed the tourism landscape, addressing persistent challenges such as inadequate infrastructure, limited global promotion, and bureaucratic hurdles. Swadesh Darshan, launched in 2014–15, aimed to develop thematic tourism circuits like the Buddhist Circuit, Ramayana Circuit, and Wildlife Circuit to promote niche tourism. Although the initial phase faced challenges, the launch of Swadesh Darshan 2.0 in 2022 with a more focused approach has yielded remarkable results. Pilot projects in destinations like Orchha (Madhya Pradesh), Gandikota (Andhra Pradesh), and Bodh Gaya (Bihar) have enhanced local infrastructure while preserving environmental and cultural heritage, making lesser-known destinations more accessible and boosting both domestic and international tourism. The Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) scheme has played a vital role in enhancing religious tourism. With 73 projects sanctioned by 2024, involving an investment of Rs 1400 crore, the scheme has revitalised sacred sites like the Kashi Vishwanath Corridor in Varanasi, Kedarnath, and Ayodhya. These projects have not only improved infrastructure but also created thousands of jobs and boosted local economies. For example, the redevelopment of Ayodhya, especially after the consecration of the Ram Janmabhoomi Mandir, has led to unprecedented footfalls, significantly contributing to tourism revenue. The UDAN (Ude Desh ka Aam Nagrik) scheme, launched to enhance regional air connectivity, has opened 88 new airports since 2014, making remote tier-2 and tier-3 cities more accessible to tourists. The total length of national highways increased from 91,000 km in 2014 to 1.46 lakh km by 2025, while railway electrification reached 98%. The introduction of Vande Bharat and Amrit Bharat trains has further improved domestic travel by offering faster and more comfortable options. The Union Budget allocated Rs 2541.06 crore to boost the tourism sector, focusing on infrastructure, skill development, and travel facilitation. Initiatives like developing 50 top tourist destinations, offering MUDRA loans for homestays, and introducing e-visa facilities have streamlined tourist experiences. The Modi government supports sustainable tourism through Swadesh Darshan 2.0 and promotes medical tourism under the 'Heal in India" campaign, positioning India as a global healthcare destination. India's adoption of digital tools for tourism planning, booking, and experiences has made it the most digitally advanced traveler nation, according to the World Economic Forum (WEF). The introduction of e-visas and visas on arrival has simplified entry for international tourists, contributing to a 43.5 per cent growth in foreign tourist arrivals in 2023. These reforms have enhanced India's competitiveness, evidenced by its rise to 39th in the Travel and Tourism Development Index (TTDI) in 2024, up from 54th in 2021. Infrastructure has been a critical enabler of India's tourism boom. The Modi government's focus on improving connectivity and hospitality infrastructure has addressed long-standing barriers to tourism. The expansion of air, rail, and road networks has been pivotal. The UDAN scheme has connected smaller towns and remote regions, making destinations like Gopalpur (Odisha) and Coorg (Karnataka) more accessible. The doubling of Indian port capacity and the development of cruise terminals, supported by a $27.7 million investment, have tapped into the growing potential of cruise tourism. India's tourism sector has embraced digital innovation, with mobile apps, virtual tours, and online booking platforms enhancing the tourist experience. The Ministry of Tourism's initiatives, such as the 'Destination Based Skill Development" program, have trained 12,187 candidates at 145 destinations, ensuring that local communities are equipped to leverage digital tools for tourism promotion. India's cultural and natural diversity are key drivers of its tourism appeal. The country's 43 UNESCO World Heritage Sites, including the Taj Mahal, Hampi, and the Ajanta-Ellora Caves, attract millions of visitors annually. India ranks sixth globally for cultural landmarks, with its spiritual heritage, wellness traditions, and adventure tourism offerings drawing both domestic and international tourists. Religious tourism has been a major contributor to India's tourism economy. Sites like the Ram Janmabhoomi Mandir in Ayodhya, Kashi Vishwanath Temple in Varanasi, and Mahakal Temple in Ujjain have seen record footfalls, thanks to PM Modi's foresight. India has emerged as the 5th largest global travel healthcare destination, with a market size of $9 billion in 2019. The 'Heal in India" campaign promotes medical tourism, leveraging India's cost-effective healthcare and traditional wellness practices like Ayurveda and Yoga. The sector is expected to grow at a CAGR of 21.1 per cent from 2020 to 2027, attracting foreign patients for treatments ranging from cardiac surgery to holistic therapies. The Modi government's vision to position India as a global adventure tourism hub is supported by initiatives like the development of trekking routes and eco-tourism circuits. Rural tourism, promoted through the National Strategy and Roadmap for Rural Tourism, provides employment opportunities in villages and allows tourists to experience India's authentic cultural heritage. The tourism sector's economic impact extends beyond direct GDP contributions. In 2024, domestic tourism spending reached Rs 15.5 lakh crore, a 22% increase from 2019, while international tourist spending grew by 9 per cent to Rs 3.1 lakh crore. The sector supported 43 million jobs in 2023, with projections of 2.45 million additional jobs in 2024, equivalent to one in 11 jobs in India. By 2029, the sector is expected to generate 53 million jobs, making it a critical driver of employment, particularly for youth, women, and rural communities. Tourism also has positive spillover effects on related sectors like hospitality, transportation, retail, and handicrafts. For instance, the rise in tourism in cities like Jaipur has boosted demand for local crafts, while coastal tourism in Goa has spurred real estate and transportation services. Foreign exchange earnings from tourism reached Rs 2.31 lakh crore in 2023, reinforcing its role as India's third-largest foreign exchange earner. The COVID-19 pandemic severely impacted global tourism, but India's recovery has been remarkable, driven largely by domestic tourism. In 2023, domestic visitor spending reached Rs 14.64 lakh crore, 15% above 2019 levels. The resilience of domestic tourism, fuelled by India's growing middle class and increasing disposable income, has been a key factor in the sector's rebound. The Modi government's campaigns like ' Dekho Apna Desh" have encouraged Indians to explore domestic destinations, reducing reliance on international arrivals. The rapid vaccination campaign during the pandemic also played a crucial role in restoring traveller confidence. By 2024, India's tourism sector had surpassed pre-pandemic levels, contributing Rs 21.15 lakh crore to GDP, a 21 per cent increase from 2019. Additionally, the Modi government's emphasis on digital tourism and specialized training in hospitality and heritage conservation presents opportunities to upskill the workforce and improve tourist experiences. India's ambition to build a $3 trillion tourism economy by 2047 is ambitious but achievable, given its current trajectory. The WTTC predicts that by 2034, India will become the 4th largest tourism economy globally, contributing Rs 43.25 lakh crore to GDP and employing over 63 million people. The Modi government's focus on sustainable tourism, digital integration, and niche segments like medical, adventure, and rural tourism will be critical to achieving this goal. Strategic investments in infrastructure, such as new roads, airports, and digital platforms, will continue to enhance accessibility. The promotion of cultural festivals, heritage conservation, and targeted marketing campaigns will elevate India's global appeal. By balancing economic growth with environmental and cultural preservation, India can position itself as a leading global tourism destination. top videos View all India's rise to the 8th largest tourism economy globally in 2025 with a contribution of $231.6 billion, is a testament to PM Modi's strategic vision, our cultural richness, and our Sanatani resilience. The Modi government's initiatives like Swadesh Darshan, PRASAD, and UDAN, coupled with infrastructure development and digital innovation, have transformed the tourism landscape. The sector's economic contributions, job creation, and cultural promotion underpin its role as a driver of inclusive growth. As India aims for a $3 trillion tourism economy by 2047, it is poised to embrace growth with spiritual tourism and development with cultural renaissance, without compromising on any single aspect. ' Vikas bhi aur Aastha bhi" has been the clarion call of PM Modi, and India is just getting started. The world is our oyster. Sanju Verma is an Economist, National Spokesperson for BJP, and Bestselling Author of 'The Modi Gambit'. Views expressed in the above piece are personal and solely those of the author. They do not necessarily reflect News18's views. tags : Indian tourism pm narendra modi Udan Scheme view comments Location : New Delhi, India, India First Published: July 24, 2025, 17:41 IST News opinion Opinion | How India Became World's 8th Biggest Tourism Economy Under PM Modi Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Tourist numbers up - Egypt - Al-Ahram Weekly
Tourist numbers up - Egypt - Al-Ahram Weekly

Al-Ahram Weekly

time5 days ago

  • Business
  • Al-Ahram Weekly

Tourist numbers up - Egypt - Al-Ahram Weekly

Egypt ranked 10th in the world for increasing tourist arrivals during the first three months of this year. In a strong start to the year, Egypt's tourism sector has recorded impressive growth, earning the country a place among the top 20 global performers for the first quarter of 2025. The achievement comes as a result of targeted marketing campaigns, the expansion of airline connections and the aviation incentive programme, improved infrastructure, and enhanced visitor experiences across cultural and coastal destinations, according to tourism experts. According to the May 2025 World Tourism Barometer issued by UN Tourism, Egypt ranked 10th among the world's top 20 best-performing countries in tourist arrivals, recording a 21 per cent increase compared to the same period in 2024 and a 40 per cent rise over the pre-pandemic year of 2019. In mid-June this year, the World Travel & Tourism Council (WTTC) highlighted Egypt's exceptional performance in its latest Economic Impact Research Report, reporting record-breaking figures for the sector. In 2024, Egypt's travel and tourism sector reached an unprecedented milestone, contributing LE1.4 trillion to national GDP, equivalent to 8.5 per cent of the economy, the highest share ever recorded. This figure does not only include tourism revenues but also the spending of tourists, the job opportunities the sector created through the year, and investments in the sector. 'Looking ahead, the momentum is set to continue,' the report said, adding that projections for 2025 indicate a further 4.9 per cent growth in the sector, with its contribution to GDP forecast to rise to 8.6 per cent, setting yet another all-time high. 'Egypt's travel and tourism sector is experiencing a powerful resurgence, with record-breaking economic contribution and a sustained surge in visitor spending. These numbers reflect a sector on the rise: dynamic, resilient, and vital to the country's growth,' Julia Simpson, WTTC president and CEO, was quoted as saying in a statement. She added that with its rich cultural heritage, world-class attractions, and growing connectivity, Egypt continues to captivate travellers from around the globe. The government's focus on investment, infrastructure, and sustainable tourism is clearly paying off. Sherif Fathy, minister of tourism and antiquities, confirmed that the country had recorded an increase ranging between 23 and 24 per cent in tourist arrivals during the first half of 2025, reaching 8.7 million visitors, compared to the same period in 2024, with 22 per cent growth recorded in June alone. He added that the country is targeting a 14 per cent increase in inbound tourist traffic, aiming to attract between 17.5 to 18 million visitors by the end of 2025. 'This goal reflects the government's strategic commitment to expanding and strengthening the tourism sector as a major pillar of national economic growth,' he said. Fathy emphasised that the ministry is intensifying efforts to enhance Egypt's tourism environment through large-scale infrastructure upgrades and expanded global promotional campaigns. According to data from the Central Bank of Egypt (CBE), tourism revenues reached a record $15.3 billion in 2024, marking a nine per cent increase over the previous year. These figures underscore the success of government policies designed to position Egypt as a premier destination for international travellers. The Red Sea resorts and Nile cruises were among the strongest performers, with a 25 per cent increase in tourist numbers during the first quarter of 2025 compared to the same period in 2024, receiving 3.9 million visitors. 'Egypt's rising appeal as a global tourism destination is being driven by a combination of security, political stability, economic competitiveness, and strategic marketing efforts to targeted markets,' Fathy said. The security conditions in Egypt have positioned it as a preferred destination for travellers from Europe, the Gulf region, and beyond. Last Saturday, the US and the UK announced updated travel advisories for Egypt, reflecting improved safety conditions. Egypt has been reclassified by the US Department of State under Level Two: Exercise Increased Caution, placing it in the same category as countries such as France and Germany. Egypt was previously under Level Three: Reconsider Travel. Another major factor fuelling this growth is the relatively cheap Egyptian pound when compared to currencies used by Gulf and European tourists, making the destination attractive for leisure travel, business, and longer stays. As part of its strategy to expand its global reach, the government has rolled out several digital campaigns targeting key regional markets, under the slogan: 'Egypt… Unmatched Diversity.' 'We are actively working to diversify Egypt's tourism products to unlock the full potential of our heritage, nature, and beaches, transforming them into marketable, world-class experiences that speak to today's global traveller,' Fathi said, elaborating that the ministry's goal is to position the country as the world's most dynamic and diverse tourist destination. New destinations such as the Siwa Oasis, Alamein, and South Sinai are being introduced to both local and international markets. These emerging regions offer unique experiences in eco-tourism, adventure tourism, and medical tourism, reflecting the government's broader strategy to attract a more diverse and sustainability-minded traveller base. The country, in cooperation with the global travel platform WEGO has recently launches an initiative to attract one million Arab tourists by mid-2026. The campaign utilises multilingual digital marketing tools, particularly in Arabic and English, to engage a wider audience and promote Egypt as a dynamic and accessible destination. Global travel demand has remained strong and resilient, according to the UN Tourism May 2025's Barometer. Around 300 million tourists travelled internationally in the first quarter of 2025, about 14 million more than in 2024. International tourist arrivals increased by five per cent in the first quarter of 2025, compared to the same period in 2024, and three per cent above the pre-pandemic year 2019. Despite global uncertainty, travel demand is expected to remain resilient. UN Tourism's January projection of three to five per cent growth in international arrivals for 2025 remains unchanged. * A version of this article appears in print in the 24 July, 2025 edition of Al-Ahram Weekly Follow us on: Facebook Instagram Whatsapp Short link:

India among top 10 global tourism economies in 2024–25: What UPSC aspirants must know
India among top 10 global tourism economies in 2024–25: What UPSC aspirants must know

Indian Express

time15-07-2025

  • Business
  • Indian Express

India among top 10 global tourism economies in 2024–25: What UPSC aspirants must know

Take a look at the essential events, concepts, terms, quotes, or phenomena every day and brush up your knowledge. Here's your UPSC current affairs knowledge nugget for today on WTTC's 2024 Economic Impact Trends Report and Travel and Tourism Development Index (TTDI) 2024. (Relevance: UPSC frequently asks questions on reports and indices. The key takeaways from these reports are also essential fodder for your Mains examination for intricate points. In 2012, a question was asked in relation to the Multidimensional Poverty Index; in 2019, the question appeared on the Global Competitiveness Report. Therefore, it becomes important to know about the indices and reports that are in the news.) Amid a strong post-pandemic recovery and despite various challenges, the global travel and tourism sector contributed US$10.9 trillion to the world economy in 2023, according to the World Travel & Tourism Council (WTTC). The WTTC's 2024 Economic Impact Trends Report shows the industry on an upward trajectory, with the World Economic Forum (WEF) forecasting the sector to hit $16 trillion by 2034, representing over 11 per cent of global GDP. In this context, let's know where India stands globally in terms of tourism economy and highlights of the Travel and Tourism Development Index (TTDI) 2024. 1. As per the WTTC, the United States remains the world's largest tourism economy in 2024, contributing an unprecedented $2.36 trillion, nearly double that of its closest competitor. China ranks second with $1.3 trillion, and is projected to become the global leader within the next decade. 2. While established players like Germany, the United Kingdom, France, Italy, and Spain continue to hold strong positions in the top 10, Asian economies such as Hong Kong SAR, Malaysia, and the Philippines are fast emerging as regional tourism powerhouses. Japan, notably, climbs to fourth place with a $297 billion contribution. Source: WTTC Economic Impact Research (EIR) 3. India has also made notable progress, now ranking as the eighth-largest tourism economy worldwide with a contribution of $231.6 billion, up from its previous position of tenth. This advancement highlights the country's increasing significance in the sector, with the WTTC forecasting a rise to fourth position within the next decade. 4. Several countries have also seen significant jumps in international tourism spending compared to pre-pandemic levels. These include Saudi Arabia (+91.3 per cent), Türkiye (+38.2 per cent), Kenya (+33.3 per cent), Colombia (+29.1 per cent), and Egypt (+22.9 per cent). Having known the key highlights of WTTC's 2024 Economic Impact Trends Report, let's now learn the key takeaways of a significant global travel and tourism index. 1. The Travel & Tourism Development Index (TTDI) 2024, released by the WEF, is the second edition of an index that evolved from the Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the WEF that has been in production since 2007. 2. According to WEF's official site, 'The TTDI is part of the Forum's broader work with industry and government stakeholders to build a more sustainable, inclusive, and resilient future for economies and local communities.' 3. The TTDI is a biennial index. It measures the set of factors and policies that enable the sustainable and resilient development of the T&T sector, which in turn contributes to the development of a country. 4. In TTDI 2024, among the 119 countries, the US topped the list. After the US, Spain, Japan, France and Australia figure among the top five in the 2024 list. High-income economies in Europe and Asia-Pacific continued to lead the index. Source: World Economic Forum, compiled by the United Nations World Tourism Organisation. 5. Notably, in Southeast Asia, India ranks 39th as the TTDI's top lower-middle-income economy. It was ranked 54th in the previously published index in 2021. 6. The index, prepared in collaboration with the University of Surrey, showed India is highly price-competitive (18th) and boasts competitive Air Transport (26th) and Ground and Port (25th) infrastructure. 7. In particular, India's strong Natural (6th), Cultural (9th) and Non-Leisure (9th) Resources help drive travel, and the country is only one of three to score in the top 10 for all the resource pillars, the WEF said. 1. The Swadesh Darshan Scheme was launched by the Centre in 2014-15 for the integrated development of theme-based tourist circuits. Under the scheme, the Ministry of Tourism provides financial assistance to states and Union territories for the development of tourism infrastructure. 2. Prominent circuits launched under the scheme included Buddhist Circuit, North-East Circuit, Ramayana Circuit, Wildlife Circuit, Rural Circuit etc. However, the scheme could not take off in a way it was expected to, mainly because resources had to be distributed and spread across several states, with too many stakeholders being involved. 3. Therefore, Swadesh Darshan 2.0, focussing on one destination at a time, to attract domestic tourists, was conceptualised. 4. According to the official site of Swadesh Darshan 2.0, 'With the mantra of 'vocal for local', the revamped scheme, namely Swadesh Darshan 2.0, seeks to attain 'Aatmanirbhar Bharat' by realising India's full potential as a tourism destination. Swadesh Darshan 2.0 is a generational shift to evolve the Swadesh Darshan Scheme as a holistic mission to develop sustainable and responsible tourism destinations covering tourism and allied infrastructure, tourism services, human capital development, destination management and promotion backed by policy and institutional reforms.' The Travel & Tourism Development Index 2024 is released by: (a) Economist Intelligence Unit (b) United Nations Development Programme (c) World Economic Forum (d) World Bank (Sources: World's top 10 biggest tourism economies in 2024–25: India breaks into top 10 at this rank, India's global travel and tourism index rank up at 39th: WEF index,Swadesh Darshan 2.0, Subscribe to our UPSC newsletter. Stay updated with the latest UPSC articles by joining our Telegram channel – Indian Express UPSC Hub, and follow us on Instagram and X. 🚨 Click Here to read the UPSC Essentials magazine for June 2025. Share your views and suggestions in the comment box or at

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