Latest news with #Yelo
Arab News
2 days ago
- Automotive
- Arab News
Al-Jomaih & Shell renews partnership with Yelo
Al-Jomaih and Shell Lubricating Oil Company has announced the renewal of its strategic partnership with Al-Wefaq Transportation Solutions, or Yelo, one of Saudi Arabia's top vehicle rental companies. The renewed agreement will ensure the continued supply of Shell's premium lubricants to support Yelo's rapidly growing fleet operations across the Kingdom. The agreement, signed in Riyadh, aligns with the goals of Saudi Vision 2030, which emphasizes innovation, sustainability, and sectoral growth in the Kingdom's transportation and mobility industry. This agreement reflects a shared commitment to the highest service standards, operational efficiency and fleet optimization. It also supports the performance of Yelo, which operates a fleet of more than 33,000 vehicles through a network of 90 car rental branches. Yelo relies on advanced, high-performance lubrication solutions to maintain vehicle quality, reduce downtime and enhance resale value, all core to the company's customer promise and growth strategy. Saher Hashem, CEO of Al-Jomaih and Shell Lubricating Oil Company, expressed his delight in extending the collaboration with Yelo, affirming that the company is a model of innovation and reliability in the mobility sector. He said: 'This renewal reinforces the strength of our relationship and reflects our shared focus on sustainability, outstanding performance, and delivering long-term value through Shell's leading lubrication technologies.' Hamad Al-Humaid, CEO of Al-Wefaq Transportation Solutions, emphasized the importance of reliable partnerships in delivering an exceptional customer experience and maintaining fleet efficiency and performance quality. He said: 'Our partnership with Al-Jomaih and Shell Lubricating Oil Company has consistently proven valuable in optimizing operational efficiency, reducing maintenance costs, and ensuring our vehicles are always in top condition.' Shell lubricants play an important role in supporting our ambitious growth and commitment to excellence, and we look forward to building on this strong foundation.'
Zawya
09-07-2025
- Automotive
- Zawya
Al Jomaih & Shell Lubricating Oil Company renews strategic partnership with Al Wefaq Transportation Solutions
Riyadh: Al Jomaih & Shell Lubricating Oil Company (JOSLOC) has announced the renewal of its strategic partnership with Al Wefaq Transportation Solutions, Yelo, one of Saudi Arabia's top vehicle rental companies. The renewed agreement aims to ensure the continued supply of Shell's premium lubricants to support Yelo's rapidly growing fleet operations across the Kingdom. The agreement, signed in Riyadh, aligns with the goals of Saudi Vision 2030, which emphasizes innovation, sustainability, and sectoral growth in the transportation and mobility industry in the Kingdom. This agreement reflects a shared commitment to the highest service standards, operational efficiency and fleet optimization. It also supports the performance of 'Yelo,' which operates a fleet of over 33,000 vehicles through a network of more than 90 car rental branches. Yelo relies on advanced, high-performance lubrication solutions to maintain vehicle quality, reduce downtime and enhance resale value, all core to the company's customer promise and growth strategy. Mr. Saher Hashem, CEO of Al Jomaih and Shell Lubricating Oil Company, expressed his delight in extending the collaboration with Yelo, affirming that the company is a model of innovation and reliability in the mobility sector. He said: 'This renewal reinforces the strength of our relationship and reflects our shared focus on sustainability, outstanding performance, and delivering long-term value through Shell's leading lubrication technologies.' For his part, Mr. Hamad Al Humaid, CEO of Al Wefaq Transportation Solutions 'Yelo,' emphasized the importance of reliable partnerships in delivering an exceptional customer experience and maintaining fleet efficiency and performance quality. He said: 'Our partnership with Al Jomaih & Shell Lubricating Oil Company has consistently proven valuable in optimizing operational efficiency, reducing maintenance costs, and ensuring our vehicles are always in top Conditions. Shell lubricants play an important role in supporting our ambitious growth and commitment to excellence, and we look forward to building on this strong foundation.' About Al Wefaq Transportation Solutions – Yelo: Yelo operates over 90 branches across various cities and airports throughout the Kingdom of Saudi Arabia. The company also has a presence in the United Arab Emirates, the Arab Republic of Egypt, and Switzerland. Most recently, it opened its newest branches at Muscat Airport in the Sultanate of Oman and Sharm El-Sheikh Airport in Egypt. With over 25 years of experience in the industry, Yelo offers a concept beyond imagination, not just a car, but a service tailored to meet the needs and desires of its customers, considering every step of their journey to make it easier and faster. About Al Jomaih & Shell Lubricating Oil Company (JOSLOC): JOSLOC is a joint venture between Al Jomaih Group and Shell, delivering world-class lubricants and service solutions across Saudi Arabia. With a deep focus on innovation, sustainability, and customer success, JOSLOC plays a vital role in powering various sectors including automotive, transport, and industry.
Zawya
25-06-2025
- Automotive
- Zawya
PEUGEOT Middle East launches new car subscription service in partnership with Invygo and Yelo
PEUGEOT becomes the first Stellantis brand to be made available on a subscription platform in the region Rollout begins in the UAE, with plans to expand across the GCC Dubai, United Arab Emirates – PEUGEOT Middle East has partnered with Invygo and Yelo to pilot its first vehicle subscription service in the region, offering UAE customers access to its latest models through a flexible, digital-first experience. This strategic collaboration represents a new phase in PEUGEOT'S regional mobility offering, focused on evolving how drivers experience its vehicles. PEUGEOT is the first Stellantis brand to be introduced under this new model, reflecting the marque's alignment with lifestyle focused customers who value distinctive design, intuitive technology, and convenience. The service is powered by Yelo's operational lease model and integrated through Invygo's subscription platform. For UAE customers, this initial deal means they can now drive a PEUGEOT with just a few taps on their phone with no paperwork, no long-term commitment, and no upfront costs. This modern mobility experience is designed for maximum convenience. PEUGEOT's urban agility, bold design, and focus on driving pleasure make it a natural fit for subscription models, especially for first-time drivers, young professionals, and digital-first users who want flexibility without compromising on quality. Commenting on the agreement, Slaven Klarin Smiljanic, Group Managing Director, Stellantis Middle East, said: 'This partnership reflects PEUGEOT Middle East's and Stellantis' ambition to shape new mobility experiences. PEUGEOT, with its distinctive character and driver-focused DNA, is the right brand to lead the way. The collaboration with Invygo and Yelo allows us to offer something new: a service that aligns with evolving customer expectations and is digital, flexible, and quality-led. This is the starting point for a wider journey across the GCC and with more Stellantis brands to come.' Invygo, one of the region's leading car subscription platforms, allows users to access, upgrade, or change cars via a fully digital process with no paperwork, no upfront costs, and complete transparency. Eslam Hussein, Co-founder and CEO of Invygo, added: 'This partnership with PEUGEOT Middle East and Stellantis marks a major milestone in our journey to redefine car ownership in the region. At Invygo, we're committed to offering customers a flexible, digital-first alternative to traditional car buying. By working closely with global OEMs like Stellantis, we can accelerate access to innovative subscription models and make high quality vehicles more accessible than ever.' For Yelo, this marks a significant milestone in the company's fleet expansion strategy in the UAE, reinforcing its commitment to quality, innovation, and strong automotive partnerships. The newly acquired vehicles will be rented through Yelo's operational lease model to Invygo, contributing to the diversification of its client portfolio. Marwan Oklah, General Manager – UAE & Oman at Yelo, said 'Yelo is a mobility brand, not a traditional company, with a focus on delivering smart, flexible mobility solutions. This collaboration reflects Yelo's mission to elevate mobility offerings across the region by aligning with global automotive leaders like PEUGEOT Middle East and Stellantis and is indicative of our focus on building strong partnerships that elevate the standard of mobility in the region. By working with like-minded companies such as Invygo, we're able to provide customers with more accessible and flexible vehicle solutions, while strengthening our service offering in the UAE. 'This initiative marks a major step forward for Yelo as we expand our strategic presence in the UAE, reinforcing our commitment to innovation and leadership in the regional mobility space.' As the first Stellantis pilot of its kind in the region, this launch signals a broader shift in how the group approaches customer access. With PEUGEOT leading the way, the initiative lays the foundation for future subscription models across Stellantis brands and markets in the GCC. About Stellantis Stellantis N.V. (NYSE: STLA / Euronext Milan: STLAM / Euronext Paris: STLAP) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today's customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. About PEUGEOT PEUGEOT is an inventive premium generalist brand. The Power of ALLURE is its new promise, reflected in each of its models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality and ease of use) are its values. PEUGEOT is presentin more than 1,570,000 customers in 130 countries over the past 9 years and the Brand sold more than 1,050,000 vehicles worldwide in 2022. By 2025, all its models, both passenger cars and commercial vehicles, will be electric. The PEUGEOT E-LION project is a 360° approach to achieving the Zero Carbon goal in 2038. The PEUGEOT 9X8 electrified Hypercar demonstrates the Brand's passion for motorsport and is entered in the World Endurance Championship (WEC), including the Le Mans 24 Hours. About Invygo Founded in 2019, invygo is the Middle East's first and largest automotive subscription service. Available in KSA, UAE, and Qatar, invygo's app-based service allows people to choose, drive, swap, and own cars at the tap of a button. About Yelo Yelo, an internationally recognized mobility provider with a strong operational footprint and a proven record of service excellence. Since its establishment in 2000, Yelo has been positioned as a leading provider in the car rental and transportation sector. Headquartered in Riyadh, its services have been designed in alignment with the arousal of high-tech, paperless, and customer-centric services among GCC's futuristic vision of leveraging innovation. In the past 2 years, Yelo is expanding its operations in GCC, Europe, and North Africa regions to cover Saudi, UAE, Oman, Kuwait, Switzerland, France, Egypt and Morocco to serve all its customers around the region with well-established expansion plan. CONTACTS
