Latest news with #YouTubeCreate
Ammon
2 days ago
- Ammon
YouTube's mobile video editor is coming to iOS
Ammon News - Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. The job postings show Google is recruiting software engineers in Bengaluru specifically to build the iOS version. The original Android app debuted in the U.S. and seven other markets in September 2023, then expanded to 13 more markets by February 2024. YouTube Create provides free mobile video editing tools designed for content creators, offering features like stickers, GIFs, and effects for both YouTube Shorts and longer-form videos. Google developed the app after consulting with 3,000 creators to ensure it met their needs. Teach Crunch
Yahoo
4 days ago
- Business
- Yahoo
YouTube's mobile video editor is coming to iOS
Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. The job postings show Google is recruiting software engineers in Bengaluru specifically to build the iOS version. The original Android app debuted in the U.S. and seven other markets in September 2023, then expanded to 13 more markets by February 2024. YouTube Create provides free mobile video editing tools designed for content creators, offering features like stickers, GIFs, and effects for both YouTube Shorts and longer-form videos. Google developed the app after consulting with 3,000 creators to ensure it met their needs. The app is Google's attempt to compete with ByteDance's popular CapCut editor. But exclusive Sensor Tower data shared with TechCrunch shows YouTube Create is quite far behind CapCut and another established competitor, InShot. The competition isn't even close. In the second quarter of this year, CapCut and InShot have been downloaded 66 million and 21 million times, respectively, on Android devices. In contrast, YouTube Create has seen fewer than 500,000 downloads this quarter, and just 4 million downloads since its launch. The user engagement gap is even more pronounced. CapCut boasts more than 442 million monthly active users on Android app in Q2, while InShot claims 92 million. YouTube Create lags far behind with fewer than one million monthly active users. On iOS — the platform YouTube Create is now targeting — the competition is just as fierce. CapCut leads with 194 million monthly active users in Q2, followed by InShot with 25 million. Meanwhile, CapCut and Instagram's Edit have dominated iOS downloads this quarter, with 28 million and 7 million downloads, respectively. Despite lagging in the numbers, YouTube Create shows some momentum, with a 28% year-over-year increase in monthly active users in Q2, outpacing a 9% rise for CapCut and a 7% decline for InShot, per the Sensor Tower data. 'While boasting solid user growth on a year-over-year basis, YouTube Create has struggled to keep up with some of its larger, more established peers such as CapCut, with the latter having more than 10x the number of monthly active users,' said Abe Yousef, a senior insights analyst at Sensor Tower. YouTube Create may be building a more loyal user base, Yousef suggested. Rising active user numbers alongside declining downloads could indicate that people who previously tried the app are returning to use it regularly. 'CapCut coming out many years ago, coupled with the fact that it's seamlessly integrated with its sister app, TikTok, likely plays into this material size difference with YouTube Create,' said Yousef. Still, YouTube Create is facing some retention issues. Its 90-day retention rate — the percentage of users who downloaded the app and still use it 90 days later — was roughly 1% in Q1, far below CapCut's 7% and InShot's 4%. Engagement metrics highlight the gap, too. Users spend an average of 38 minutes per month on YouTube Create, compared to 62 minutes for CapCut users. CapCut users also open the app more often, averaging 23 sessions monthly versus 11 for YouTube Create. Geographically, YouTube Create's user base is diversifying. India represented 67% of total monthly active users on YouTube Create in the second quarter of last year, but that share has dropped to 51% this quarter as the app gains traction elsewhere. Still, YouTube Create appears to be gaining stickiness in India, with daily-to-monthly active user ratios improving from 9% last year to, so far, 12% this year. In addition to India, Indonesia has emerged as YouTube Create's second-largest market, representing 21% of its global monthly active users. Germany (5%), Brazil (4%), and the UK (3%) round out the top markets. The app is showing particularly strong growth in several other markets, too, with year-over-year monthly active user increases of 119% in Spain, 91% in South Korea, 89% in France, and 71% in Singapore. 'An iOS release of YouTube Create could absolutely help the platform grow its market share, though fierce competition in the space both from other social media-backed video editing platforms and native video editors will persist,' Yousef said. Google did not respond to requests for comment. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
4 days ago
- Business
- TechCrunch
YouTube's mobile video editor is coming to iOS
Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project. The job postings show Google is recruiting software engineers in Bengaluru specifically to build the iOS version. The original Android app debuted in the U.S. and seven other markets in September 2023, then expanded to 13 more markets by February 2024. YouTube Create provides free mobile video editing tools designed for content creators, offering features like stickers, GIFs, and effects for both YouTube Shorts and longer-form videos. Google developed the app after consulting with 3,000 creators to ensure it met their needs. The app is Google's attempt to compete with ByteDance's popular CapCut editor. But exclusive Sensor Tower data shared with TechCrunch shows YouTube Create is quite far behind CapCut and another established competitor, InShot. The competition isn't even close. In the second quarter of this year, CapCut and InShot have been downloaded 66 million and 21 million times, respectively, on Android devices. In contrast, YouTube Create has seen fewer than 500,000 downloads this quarter, and just 4 million downloads since its launch. The user engagement gap is even more pronounced. CapCut boasts more than 442 million monthly active users on Android app in Q2, while InShot claims 92 million. YouTube Create lags far behind with fewer than one million monthly active users. Image Credits:Jagmeet Singh / TechCrunch On iOS — the platform YouTube Create is now targeting — the competition is just as fierce. CapCut leads with 194 million monthly active users in Q2, followed by InShot with 25 million. Meanwhile, CapCut and Instagram's Edit have dominated iOS downloads this quarter, with 28 million and 7 million downloads, respectively. Techcrunch event Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $200+ on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW Despite lagging in the numbers, YouTube Create shows some momentum, with a 28% year-over-year increase in monthly active users in Q2, outpacing a 9% rise for CapCut and a 7% decline for InShot, per the Sensor Tower data. 'While boasting solid user growth on a year-over-year basis, YouTube Create has struggled to keep up with some of its larger, more established peers such as CapCut, with the latter having more than 10x the number of monthly active users,' said Abe Yousef, a senior insights analyst at Sensor Tower. YouTube Create may be building a more loyal user base, Yousef suggested. Rising active user numbers alongside declining downloads could indicate that people who previously tried the app are returning to use it regularly. 'CapCut coming out many years ago, coupled with the fact that it's seamlessly integrated with its sister app, TikTok, likely plays into this material size difference with YouTube Create,' said Yousef. Still, YouTube Create is facing some retention issues. Its 90-day retention rate — the percentage of users who downloaded the app and still use it 90 days later — was roughly 1% in Q1, far below CapCut's 7% and InShot's 4%. Engagement metrics highlight the gap, too. Users spend an average of 38 minutes per month on YouTube Create, compared to 62 minutes for CapCut users. CapCut users also open the app more often, averaging 23 sessions monthly versus 11 for YouTube Create. Geographically, YouTube Create's user base is diversifying. India represented 67% of total MAUs on YouTube Create in the second quarter of last year, but that share has dropped to 51% this quarter as the app gains traction elsewhere. Still, YouTube Create appears to be gaining stickiness in India, with daily-to-monthly active user ratios improving from 9% last year to, so far, 12% this year. In addition to India, Indonesia has emerged as YouTube Create's second-largest market, representing 21% of its global monthly active users. Germany (5%), Brazil (4%), and the UK (3%) round out the top markets. The app is showing particularly strong growth in several other markets, too, with year-over-year monthly active user increases of 119% in Spain, 91% in South Korea, 89% in France, and 71% in Singapore. 'An iOS release of YouTube Create could absolutely help the platform grow its market share, though fierce competition in the space both from other social media-backed video editing platforms and native video editors will persist,' Yousef said. Google did not respond to requests for comment.
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Business Standard
02-05-2025
- Business
- Business Standard
WAVES 2025: India big focus market for YouTube, says Gautam Anand
India is a huge focus market for YouTube for every initiative that it is working on, said Gautam Anand, YouTube's Vice President for Asia Pacific region, while citing the launches of YouTube Shorts and YouTube Create apps -- which were first launched in India. 'It is a huge focus market for us on everything that we're doing, (for example) YouTube Shorts was first launched in India before anywhere else in the world. Also, our YouTube Create app was first launched in India before anywhere else in the world. India is one of the few markets globally where we are focused on shopping and commerce,' Anand told Business Standard on the sidelines of the World Audio Visual and Entertainment Summit (WAVES). He said that initially, the platform's shopping and commerce model was just focused in the US, South Korea, and India. But now, YouTube has added Indonesia and a few other markets in Southeast Asia. On similar lines, its branding initiative is also a major focus in India. 'It's one of the few markets where we're really focused. Our attention is here because we understand that India not only has a massive scale, but also has a tremendous growth potential,' he said. Recently, the platform had launched a partnership with Flipkart to help or give opportunities for creators to generate revenue through affiliate fees. This comes after a rising number of brands focused their budgets on brand collaborations and brand deals. 'That's an area that we're also now trying to figure out (on) how we do more for our creators and fostering that connection between brands and creators (that) will become increasingly important (for the platform),' he noted. Globally, YouTube has 125 million premium users. While Anand did not disclose the premium users it has in India, he said, 'I would just say that I'm super excited about the growth prospects for premium subscription here. I think that there's a lot more room, and later on in the year, we'll be announcing a few initiatives that will hopefully help drive that (premium users in India).'
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Business Standard
02-05-2025
- Business
- Business Standard
India a key focus market for YouTube: APAC Vice-President Gautam Anand
India is a major focus market for YouTube across all its initiatives, as demonstrated by the platform launching YouTube Shorts and the YouTube Create app first in India, said Gautam Anand, YouTube's Vice-President for the Asia Pacific region. 'It is a huge focus market for us in everything that we're doing. For example, YouTube Shorts was first launched in India before anywhere else in the world. Also, our YouTube Create app was launched here first. India is one of the few markets globally where we are focused on shopping and commerce,' Anand told Business Standard on the sidelines of the World Audio Visual and Entertainment Summit (WAVES). He further added that initially, YouTube's shopping and commerce model was centred on the US, South Korea, and India. Recently, the platform has added Indonesia and other Southeast Asian markets to this list. Its branding initiative is also seeing strong focus in India. 'It's one of the few markets where we're really focused. Our attention is here because we understand that India not only has massive scale, but also tremendous growth potential,' he said. Recently, YouTube partnered with Flipkart to create new opportunities for creators to earn revenue through affiliate fees. This comes at a time when brands are increasingly allocating budgets towards influencer collaborations and branded content. 'That's an area we're also trying to develop—how we can do more for our creators and foster connections between brands and creators. That will become increasingly important for the platform,' Anand noted. Globally, YouTube has 125 million premium users. While Anand did not reveal India-specific numbers, he expressed strong optimism about growth in premium subscriptions. 'I would just say that I'm super excited about the growth prospects for premium subscriptions here. I think there's a lot more room, and later this year, we'll be announcing a few initiatives that will hopefully help drive that,' he added.
