Shoppers go wild for £20 floral dress in Asda that's ‘perfect in every way' and has you sorted for holiday or weddings
George is the supermarket's in-house fashion label and is renowned for its stylish buys at bargain prices.
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Shoppers are loving a £20 dress in Asda
Credit: Alamy
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The floral trapeze frock is lightweight and loose-fitting
Credit: Asda
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It has been hailed as 'perfect in every way' by shoppers
Credit: Asda
And if you're in need of a versatile piece that looks just as good on a holiday as it does at a wedding, then this summer frock is the one for you.
The Cream Flower Tie Back Trapeze Midi Dress is available in sizes six to 28.
It is designed in a lightweight material and features two side slip pockets.
The sleeveless frock's flattering trapeze fit skims over the body making it the perfect choice if you're self-conscious of any lumps and bumps.
Read more in Fabulous
But if a large floral print isn't your style, the Asda piece also comes in a range of plain colours including teal, magenta and orange - with prices starting from £12.
Delighted shoppers have already been raving about the flowy dress which they've hailed as a five-star buy.
One said: "Ordered size 12 but was massive, eventually size 10 available, snapped it up as it was so popular.
"Just love it, looks amazing on I'm 5'8 and sits at my ankles perfect! can't wait to wear it on my hols to Greece."
Most read in Fabulous
A second wrote: "Gorgeous dress, but you will have to size down, one size. That aside, it's perfect in every way.
"Wish I could buy more in different floral colours, I've also bought the plain ones but by far the floral style is the best. Come on Asda more floral colours please for your loyal customers."
'The slit is really, really high' people slate guest for 'body-skimming, low-cut' dress that's 'too sexy for a wedding'
A third gushed: "Absolutely beautiful. I ordered a 12 and wish I had sized down but now sold out so 12 it is! Too beautiful to return! Flowy and the colours are gorgeous. Bargain price too."
"Just love this dress, great colours, style and fabric. Just perfect", chimed in a fourth.
A fifth added: "Love this dress, really light material so was perfect for warm evenings on holiday!"
Meanwhile, a sixth cried: "So happy with it, the cut is very flattering and it's had POCKETS.
"Nice to dress up with heels and jewellery or just throw on with a pair of flip flops for a more relaxed feel."
Elsewhere, shoppers can't get enough of an £18
Primark has launched
And fashion fans are loving the "prettiest" £35
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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