In Further Assault on Cinema, Amazon Is Deploying AI-Aided Dubs on Streaming Movies
Announced this week, the e-commerce giant said it'll be debuting the feature in English and Latin American Spanish for a selection of twelve licensed movies and shows, including the 2003 animated feature "El Cid: La Leyenda."
The pilot program will make its "vast streaming library accessible to even more customers," the company claimed, "offering AI-aided dubbing on licensed movies and series that would not have been dubbed otherwise." (This, we'd wager, is not what Korean director Bong Joon-ho had in mind when he famously urged audiences to overcome the "one-inch tall barrier of subtitles" four years ago.)
Amazon has been pretty ardent on AI, and its huge streaming platform has become a petri dish for all kinds of grotesque machine-generated experimentation. Last fall, for example, it began offering AI-generated recaps for TV shows. Also included in that suite of features? A generative AI tool to recommend you movies with similar plot points and character arcs to your favorite films, just to give you an idea of how much it wants to soullessly codify all spontaneity in art.
Beyond that, Amazon's done little — if anything — to police the AI content that ends up on the platform. Users complain that it's now littered with lazy, almost certainly AI-generated movie descriptions — brandished even on renowned classics like the 1975 Al Pacino film "Dog Day Afternoon." Movie posters on the platform have also succumbed to the trend, with an AI-generated one slapped onto the 1922 horror flick "Nosferatu," enraging cinephiles.
It's not surprising to see Amazon do this, in other words. And yet, to outright swap out the original human performances with an algorithm-altered ones is another level of audaciousness. There's been no shortage of filmmakers and studios experimenting with AI to create new content — or to revive old icons — but this is a retroactive maneuver signaling that the vast corpus of cinema history, from canonical classics to streaming staples, are now fair game to be rewritten with an AI model.
Still, maybe we're getting a little ahead of ourselves, because Amazon is being pretty vague about exactly how its "AI-aided" dubbing works. Mostly, it's emphasized that humans remain in the loop — somewhere along the line, anyhow.
"This AI-aided pilot program is a hybrid approach to dubbing in which localization professionals collaborate with AI to ensure quality control," the company said in the announcement. "AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localization for titles that would not otherwise be accessible to customers."
In any case, these hijinks are not exclusive to Amazon. Recently, fellow streaming titan Netflix came under fire for hosting an AI-upscaled version of an 80s sitcom, plagued with garbled imagery and hallucinated artifacts. Art history isn't just being bastardized, but people's lives, too: in one of its exclusive true crime series, Netflix used AI to reproduce the voice of a murdered woman — a clear sign as any that nothing is considered sacrosanct by tech companies.
More on movies: Disney Says Its "Fantastic Four" Posters Aren't AI, They Actually Just Look Like Absolute Garbage
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I'll never go back to 'Better Than Sex' mascara because that's what I always use, and I compare it to that. This is the best mascara!! I'll never go back." —patrick haukPrice: $10.48 for three (originally $14.97) — and shop all the Essence deals here A Dawn Powerwash Gain Original Dish Spray for 28% off — which means you'll get lots and LOTS of help with making that pile of dirty dishes in your kitchen sink disappear. (I'm a big fan of the original formula.) It includes four bottles and one nozzle. Promising review: "Dawn Platinum Powerwash Dish Spray is my new go-to for tackling grease efficiently. It's fast, easy to use, versatile, and smells fresh—plus, the refillable bundle saves money and reduces plastic. Highly recommended for busy kitchens or anyone who hates scrubbing!" —Zaily BPrice: $12.23 (typically $16.88) — and shop all the Dawn deals here A beautifully packaged, travel-friendly Touchland Glow Mist hydrating hand sanitizer for 30% off for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of Touchland in action. Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. "I love the light fragrance of this sanitizer and how it doesn't dry my skin. Definitely will buy again." —Lindsey OgdenPrice: $11.20 (typically $16; available in Lily of the Valley and Rose scents) — and shop all the Touchland deals here A TP-Link Wi-Fi extender for 33% off (the lowest price ever) so you can boost your service throughout the whole house, even in those dead zones where your movies or files always buffer. Whether you've got a Zoom work meeting or an equally important episode of The Office to rewatch, this extender won't disappoint. Promising review: "I purchased this item because my job went from hybrid to work from home. My internet router is located in my master bedroom, but my office is in the middle of my house, meaning I didn't have a strong signal for work. I called my internet provider, and they wanted to charge me a lot of money to extend the internet across my house. I ended up buying this extender to help with the signal. I'm glad I purchased it because now I have coverage on the other side of my house. It was easy to install, and the app is super simple, all for a great price. Thanks to the TP-Link extender, without it, I would've had to go back to work at the office." —JaryPrice: $19.99 (originally $29.99) — and shop all the TP-Link deals here Color Wow Dream Coat Supernatural Spray for 30% off when you wanna walk around with an invisible hair shield that protects your beloved blowout. It'll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes! Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazonPrice: $19.60 (originally $28) — and shop all the Color Wow deals herePsst — you can also get this in an "extra strength" version and a curly hair version, both of which are also 30% off! A fast-acting, refillable plug-in fly trap for 20% off for flies, fruit flies, moths, and gnats that works up to 400 feet by using a light to lure them. The best part?? The "trap" part is on the back, so you don't have to behold a little bug graveyard in your kitchen when you flick on the lights in the morning. Check out a TikTok of the plug-in fly trap in review: "I can't say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It's a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" —Chris H. Price: $11.99 (typically $15; also available as a two-pack) A pack of Clean Skin Club Clean Towels for 20% off — these have so many uses, you'll be downright amazed by their versatility. Combine 'em with makeup remover or face wash for a gentle cleansing experience OR use 'em to dry your skin after washing. Bonus: They're soft, disposable, and free of chemicals — unlike reusable towels, which are basically bacteria's fave breeding ground. Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." —SaharaPrice: $14.35+ for a pack of 50 (originally $17.95+; available in various multipacks — not all multipacks are under $25) — and shop all the Clean Skin Club deals here A bottle of sulfate-free biotin shampoo for 28% off that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel ElainePrice: $9.95 (typically $13.95; available in three scents).Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! A pair of waterproof KitchenAid oven mitts for up to 25% off — they're made of soft, ribbed silicone that'll protect your hands from hot pans and dishes while you're cooking up a storm! They're heat-resistant up to 500 degrees and the 100% cotton cuff provides additional protection from the heat. Promising review: "A kitchen staple!! We have been needing a new set so bad, I saw these and thought they were simple yet so pretty! Would go great in any kitchen! Price is great, inside is so comfy!" —Smitty54Price: $12.75+ (typically $16.99+; available in 22 colors — not all colors are on sale) — and shop all the KitchenAid deals here A BuzzFeed Tasty rapid egg cooker for 20% off — I am warning you right now is going to become your most meaningful relationship. It can make soft-, medium-, *and* hard-boiled eggs in addition to scrambling and making omelets out of them. This gizmo is, like, a thousand potential brunches and meal preps in one. Promising review: "This may be my favorite purchase of the year. I can't ever seem to time hard-boiled eggs right, even though it should be so easy. And I always would say I'm going to make a bunch, but I never would. Then I got this little beauty. I can make hard-boiled eggs, soft-boiled eggs, medium-boiled eggs, and I can even make the easiest little omelette, and I don't need the stove! This little device makes it so easy for me to start my day off with a healthy, protein-filled breakfast. I love this thing." —Amy LPrice: $11.99 (originally $14.99) — and shop all the Tasty deals here A pack of cult-fave Mighty Patch pimple patches for 22% off that use hydrocolloid to absorb pus and oil from *inside* the zit, protecting skin from further damage and reinfection so you don't have to hot compress, pop, ooze, scar, and repeat. These may also prevent you from picking your face, which lowers your chances of scarring. Promising review: "This product is the best acne remedy I have ever used on my face! I am 23 years old, and I have struggled with stress for years, and it has caused cystic acne. I have tried so many different products, and I have pretty sensitive skin. These patches have relieved so much pressure in my acne and have cleared them up beyond words! Seriously, these honestly work!! I will be a loyal customer for sure. I cannot thank this product enough. I just got over my period and had awful cystic acne. Usually, my acne would be in pain for a whole week after my period... I used these patches right away when I felt pressure in a spot on my face. My period is now over, and my face is completely cured and healing with minor scars!! I am so confident and feel relieved!" —Loyal Amazon CustomerPrice: $10.08 for 36 patches (typically $12.99; also available in larger multipacks) — and shop all the Mighty Patch deals here And! A set of their hydrocolloid nose patches for 20% off for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. Promising review: "It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin I definitely recommend washing your face first and apply it to the nose before moisturizing the rest of your face. If I could give this 10 stars I would. Everyone is getting this for Christmas….maybe because it's not cheap." —Justina"Saw it on TikTok and already use their acne patches, so I was sold. Works just as well. I'd highly recommend them!" —Sara Fox Price: $13.24 for 10 patches (originally $16.55) A reviewer-beloved 2-in-1 nausea relief inhaler for 25% off designed to work FAST on spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. Check out a TikTok of the nausea relief inhaler in action. Promising review: "Took this on my first cruise. Anytime that I started to feel woozy I'd reach for it. I'm sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&LillyPrice: $9.74 for a pack of two (typically $12.99; also available in a pack of four) A six-pack of stainless steel shower shelves for up to 22% off that'll completely change the game if you've got a Polly Pocket-sized bathroom and need all the storage you can get. Promising review: "I can't believe these in-shower shelves actually work. I use super-sized shampoo, body wash, etc., and didn't think this would hold the weight of them, but they really do! I like the design of this one specifically because I can hang my bath scrunchie and detangling comb right off the hoops on the sides and nothing drips onto them. If you need shelving in your shower, give these a try. This is a game changer for me." —RachelPrice: $17.99+ (typically $22.99+; available in five colors – not all included in sale)
