Summer holidays harder than a wedding or a new baby, parents say
According to research, parents of kids aged four up to 16 admitted when the six-week break begins they feel 'financially strained', 'overwhelmed' and 'disorganised'. More than half of the 1,000 parents quizzed in the survey by Just Eat said they were desperate for a 'summer lifeline' to help look after them and their kids.
Just Eat has launched Just Eat+, a new pre-paid membership service that unlocks unlimited free delivery. Alongside trying to juggle busy schedules, a quarter of parents said summer was the most unpredictable season and 47% said at least half of their summer plans end up cancelled due to unforeseen circumstances.
From bad weather to children becoming unwell and unexpected overtime at work, there's always something putting a spanner in the works no matter how much prep parents do. Parents also said they have more social plans in summer than any other month, despite this nearly two thirds (63%) wish they could be more spontaneous.
More than a quarter said the fear of splashing the cash held them back from being spontaneous with plans. Almost two-thirds of parents say that during the summer holidays they like to treat themselves to little luxuries more often than usual to keep spirits up.
Parents said on average they spend more during summer compared to winter and Christmas, at £556.72 a month in summer compared to £507.98 a month in winter. 67% of parents actively search for discount codes during the summer break.
With Just Eat+ subscribers have unlimited free delivery and exclusive freebies- including a free Greggs sausage roll.
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