Infobip Unveils Conversational Experience Orchestration Platform (CXOP): The Next Generation of Artificial Intelligence (AI)-Powered Customer Conversations
Global cloud communications platform Infobip (www.Infobip.com) today announced its Conversational Experience Orchestration Platform (CXOP) — a game-changing solution that places agentic AI at the heart of every customer interaction. CXOP enables brands to move beyond static, rules-based workflows to deliver dynamic, goal-oriented conversations across marketing, sales, and support — at scale. The announcement builds on Infobip's AI Hub, marking a major step forward by natively infusing agentic AI across Infobip's entire award-winning product stack — unifying channels, data, and automation into a single intelligent platform.
Built on Microsoft Azure OpenAI in Foundry Models, CXOP uses intelligent AI agents to orchestrate personalized customer journeys across channels like WhatsApp, RCS, and web chat. These agents understand context, act autonomously, and seamlessly collaborate with human teams when needed — reducing time to resolution, improving loyalty, and cutting costs.
Today's consumers expect instant, relevant, and seamless interactions no matter what the channel. CXOP meets this demand by unifying messaging, automation, and AI-powered assistance within a single, intelligent platform that adapts to behavior, sentiment, and intent in real time.
With CXOP, businesses can:
Deliver empathetic, goal-driven AI interactions across channels
Slash response times and reduce service costs through automation
Increase lead conversion and campaign performance with real-time personalization
Support hybrid teams with human-in-the-loop for complex cases
Launch fast with no-code or full-code deployment options
At its core, CXOP leverages a network of intelligent, agentic AI assistants that understand user intent and execute context-sensitive workflows. These agents don't just answer — they guide, solve, and act, creating fluid, human-like experiences from lead generation to retention.
'CXOP enables enterprises to move beyond static workflows and deliver intelligent, empathetic interactions at scale,' said Ivan Ostojić, Chief Business Officer at Infobip. 'It's a foundational step toward building AI-first customer experiences that drive measurable business impact.'
'Using agentic AI instead of a rules-based automation, Infobip's new CXOP is an enhancement for customer experiences,' said Myladie Stoumbou, Sr Director ISV Partnerships, at Microsoft. 'Available within the Microsoft Azure Marketplace, clients can access such certified products and eliminate the complexity of managing individual vendor relationships.'
For more information, contact:
Marcelo Nahime
marcelo.nahime@infobip.com
Bojana Mandić
Bojana.Mandic1@infobip.com
About Infobip:
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
Infobip ranked as Leader in the Omdia CPaaS Universe Report for the third time (April 2025)
Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)
Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)
Infobip named one of the top CPaaS providers in Metrigy's CPaaS MetriRank Report (Dec 2024)
Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research's RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
Infobip named to Fast Company's Annual List of the World's Most Innovative Companies (March 2024)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
an hour ago
- Zawya
Mercedes-Benz Cars Middle East strengthens global role with strategic leadership transition
Dubai, UAE – Mercedes-Benz Cars Middle East (MBCME) is strengthening its global presence with a new leadership structure, emphasizing the region's strategic importance as a hub for Mercedes-Benz General Distributor (MBGD) markets across Central Eastern Europe, Latin America, and Southeast Asia. This transition amplifies MBGD's global expansion by streamlining operations across more than 100 markets under a unified ecosystem, while fostering collaboration that accelerates innovation to deliver an exceptional customer experience and brand excellence across the network. Led by Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East and Head of MBGD, the leadership team will drive this transformation forward with sharper alignment, cross-market synergy, and the strength of a diverse and experienced talent pool that Mercedes-Benz proudly cultivates. Karsten Klauenberg, newly appointed Director of Customer Services and Retail Training at MBGD, effective June 1, 2025, will steer the Customer Services business for all GDs globally. Karsten comes with a wealth of experience in the Service and Parts Business and aims keep Mercedes-Benz Service at the highest standards. Pablo Souto, the current Director of Network Development & Online-to-Offline, will additionally oversee Marketing, effective June 1, 2025 to improve the Customer Journey by driving cohesive, data-driven brand experiences across both physical and digital touchpoints. This transition includes the appointment of Bonnie Al-Fakhri as Head of Marketing & Communications, effective May 1, 2025. With over 10 years at Mercedes-Benz, Bonnie brings a people-centric approach to brand development and customer engagement. Previously Head of HR at MBCME, where she led the MBGD transformation programs that laid a strong foundation for customer-first strategies. Her experience and deep understanding of cross-regional dynamics promises to elevate collaboration across markets, sharpen strategic focus, and drive MBGD's global marketing evolution while reinforcing global brand alignment. 'This leadership transition underscores our commitment to expanding MBGD's global influence while refining the luxury experience through innovation,' said Michael Stroband, CEO of Mercedes-Benz Cars Middle East. 'With Dubai serving as a global hub, we are proud to drive the future of mobility and redefine how the Mercedes-Benz brand is experienced across our international distributor network.
Zawya
an hour ago
- Zawya
Unique Network and TapNation activate Blockchain Rewards for Mobile Gamers at Scale
Unique Network, a core blockchain infrastructure provider in the Polkadot ecosystem, and TapNation, the mobile gaming publisher with over 1.5 billion downloads, have successfully integrated blockchain-based rewards into TapNation's hit title Color Water Sort (iOS | Android), which has been downloaded more than 130 million times globally. This integration marks the official launch of Reward Mode — a seamless, in-game experience where players earn crypto rewards without needing prior blockchain knowledge. The system is built on Unique Network's SDKs and Polkadot's high-performance infrastructure, enabling rewards, identity, and ownership to be embedded directly into gameplay without disrupting user experience. In less than six months, over 650,000 new users have entered the Polkadot ecosystem through this integration, well ahead of TapNation's initial milestone commitment of 734,366 users. 'Everyone talks about bridging Web2 to Web3. We did it — with usable, scalable infrastructure that developers can actually rely on,' said Alexander Mitrovich, Co-Founder of Unique Network. 'The infrastructure that powered these features has long existed on Unique Network, and is now running live on Polkadot's main chain - the Asset Hub.' 'The Unique Network SDKs made integration fast and seamless,' said Philippe Lenormand, Head of Web3 at TapNation. 'We could stay focused on gameplay while embedding blockchain tech under the hood. We're already working on what's next: giving players more control over their identity and in-game profiles.' This isn't a theoretical demo or a whitepaper vision. It's live, at scale, and delivering tangible results. In a 150,000-player sample, users of Reward Mode generated 89% more ad revenue than non-Web3 users — a direct boost to TapNation's business. Retention and session counts rose by 16%, proving that blockchain rewards can drive meaningful engagement and monetization, not just hype. 'The kind of impact we were after was never about NFT trading or speculative marketplaces — it was about delivering measurable outcomes for Polkadot and our partners.' said Charu Sethi, President of Unique Network. 'This is just the beginning. We're embedding NFTs as invisible infrastructure for identity, rights, and engagement — building real value, not just headlines.' Unique Network supported TapNation throughout the integration process with engineering and infrastructure support. The crypto rewards program is part of a long-term strategy to bring scalable Web3 use cases to the mainstream through gaming. Next, the collaboration will introduce NFTs — achievement-based digital assets that unlock VIP Passes and exclusive benefits as players progress. The first implementation will go live once players hit a specific level in games like Color Water Sort and Webmaster. These NFTs won't be branded as NFTs. They'll be tools for managing identity and ownership, designed to blend invisibly into the player journey. Unique Network is leading this new era of functional NFTs through its flagship initiative, NFTMozaic, driving forward real-world use cases in gaming, fan engagement, and digital rights — and redefining what blockchain utility looks like in 2025. About Unique Network Unique Network powers the next generation of NFTs as core infrastructure for gaming, entertainment, engagement and AI,. As Polkadot's leading roll up for NFT tech, Unique enables cross-chain assets with programmable ownership, dynamic metadata, and native interoperability — turning NFTs into core components for loyalty systems, player-owned economies, UGC and decentralised AI.
Web Release
2 hours ago
- Web Release
CPX elevates security excellence with Microsoft Intelligent Security Association (MISA) membership
CPX Holding, a leading provider of cutting-edge cyber and physical security solutions and services, today announced it has joined the Microsoft Intelligent Security Association (MISA), a prestigious ecosystem of independent software vendors (ISV) and managed security service providers (MSSP) that have integrated their solutions with Microsoft's security technologies. This milestone underscores CPX's continued commitment to delivering advanced, AI-powered cybersecurity solutions that protect digital infrastructure across critical infrastructure sectors. By joining MISA, CPX gains access to exclusive technical resources, collaborative opportunities, and joint go-to-market initiatives with Microsoft to help strengthen global security resilience. In addition to signalling the quality and reliability of CPX's cybersecurity solutions, the MISA membership translates to greater value for its customers. This includes enhanced solution integration for smoother deployments, early access to Microsoft's evolving security capabilities to address future threats proactively, and a deeper alignment with global best practices that ensures the highest standards of protection. 'Joining MISA is a major step forward in our mission to build a more secure and resilient digital world,' said Hadi Anwar, CEO of CPX. 'As a trusted national champion with expanding international reach, CPX is proud to collaborate with Microsoft to offer integrated, future-ready cybersecurity solutions. This partnership amplifies our impact, accelerates innovation, and enables us to better serve enterprises and governments in the UAE and beyond.' 'Cyber threats are becoming increasingly complex and widespread. MISA unites the expertise of trusted security leaders, and we are pleased to announce CPX as a new member,' stated Ahmed Hamzawy, Chief Partnership Officer at Microsoft UAE. 'By working together, we can assist customers in defending against today's sophisticated attacks with improved speed, integration, and confidence.' Members are invited to join MISA based on a rigorous nomination process led by Microsoft security stakeholders. Eligibility requires demonstrated integration with MISA-qualified Microsoft security products, strong technical alignment, and multiple customer references. Final approval is granted by the MISA Governance Council. CPX's membership reinforces its role as a trusted provider of integrated security solutions, empowering organizations to strengthen their security resilience.
