Free ice cream at Hamilton Equi's to celebrate awards success
Customers at Equi's in Hamilton can enjoy a taste of success on Friday, August 2 – as the ice cream producer gives away free scoops of its latest award-winning flavours.
The century-old local firm is marking its latest success at the prestigious Great Taste awards by giving away exclusive samples of its specially-created hazelnut brittle, pistachio & Sicilian orange and Parma custard & vanilla croquant flavours.
All three were among the company's magnificent seven winners in the food industry honours; with hazelnut brittle earning the leading accolade of three stars to give Equi's their best result in the awards for six years and their first three-star top prize since 2017.
Now customers at the Equi's ice cream parlour on Burnbank Road can try one of the flavours in Friday's free giveaway as staff celebrate earning a grand total of 11 stars for seven different products at the awards, which are organised by the Guild of Fine Food and judged by more than 500 food and drink experts.
Earning the coveted top award, hazelnut brittle was described as 'a really special gelato that is skilfully made', with impressed judges adding: 'The only thing we'd change is that we wanted more!'
The three-star accolade 'places it in the top 1.5% per cent of more than 14,000 entries' to the annual industry contest, and means it now qualifies as an entrant for the prestigious Golden Fork awards.
It will be on offer at the Hamilton shop this week alongside pistachio and Sicilian orange which earned two stars, and Parma custard & vanilla croquant which earned one.
Equi's also earned a star each for their strawberry cheesecake, classic double cream and pistachio & balsamic fig flavours; plus the two-star award for their pistachio swirl gelato in what was their 10th successive year of taking part in the Great Taste awards.
Chief executive David Equi said: 'To receive 11 stars this year, our best result since 2019, is a proud moment for the whole team, but the three-star award for our hazelnut brittle is the real cherry on top.
'It's the kind of recognition that reflects our relentless pursuit of flavour and craftsmanship, and we're thrilled to see it going forward to the Golden Forks.'
Equi's – which was founded in Hamilton and now has its factory and headquarters in Rutherglen – has now earned a total of 80 stars since first entering the Great Taste competition.
The company's latest accolades follow a successful 2024 which saw them win two titles at the Royal Highland show, launch new branding featuring Michelangelo's famous sculpture David wearing a Glasgow-inspired ice-cream cone hat, and launch several new flavours including a limited-edition Taylor Swift special to celebrate the Eras tour arriving in Scotland.
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Customers can sample three flavours including the highly-rated hazelnut brittle on August 2 at the Burnbank Road parlour Customers at Equi's in Hamilton can enjoy a taste of success on Friday, August 2 – as the ice cream producer gives away free scoops of its latest award-winning flavours. The century-old local firm is marking its latest success at the prestigious Great Taste awards by giving away exclusive samples of its specially-created hazelnut brittle, pistachio & Sicilian orange and Parma custard & vanilla croquant flavours. All three were among the company's magnificent seven winners in the food industry honours; with hazelnut brittle earning the leading accolade of three stars to give Equi's their best result in the awards for six years and their first three-star top prize since 2017. Now customers at the Equi's ice cream parlour on Burnbank Road can try one of the flavours in Friday's free giveaway as staff celebrate earning a grand total of 11 stars for seven different products at the awards, which are organised by the Guild of Fine Food and judged by more than 500 food and drink experts. Earning the coveted top award, hazelnut brittle was described as 'a really special gelato that is skilfully made', with impressed judges adding: 'The only thing we'd change is that we wanted more!' The three-star accolade 'places it in the top 1.5% per cent of more than 14,000 entries' to the annual industry contest, and means it now qualifies as an entrant for the prestigious Golden Fork awards. It will be on offer at the Hamilton shop this week alongside pistachio and Sicilian orange which earned two stars, and Parma custard & vanilla croquant which earned one. Equi's also earned a star each for their strawberry cheesecake, classic double cream and pistachio & balsamic fig flavours; plus the two-star award for their pistachio swirl gelato in what was their 10th successive year of taking part in the Great Taste awards. Chief executive David Equi said: 'To receive 11 stars this year, our best result since 2019, is a proud moment for the whole team, but the three-star award for our hazelnut brittle is the real cherry on top. 'It's the kind of recognition that reflects our relentless pursuit of flavour and craftsmanship, and we're thrilled to see it going forward to the Golden Forks.' Equi's – which was founded in Hamilton and now has its factory and headquarters in Rutherglen – has now earned a total of 80 stars since first entering the Great Taste competition. The company's latest accolades follow a successful 2024 which saw them win two titles at the Royal Highland show, launch new branding featuring Michelangelo's famous sculpture David wearing a Glasgow-inspired ice-cream cone hat, and launch several new flavours including a limited-edition Taylor Swift special to celebrate the Eras tour arriving in Scotland. * Don't miss the latest headlines from around Lanarkshire. Sign up to our newsletters here.
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