I've found the best beauty deals in Amazon's Spring Sale
There are six days of the sale. Whether you've been looking for an epilator for smooth, silky skin or a high-tech hair dryer that delivers salon-worthy results in no time, now's the time to pounce.
What's more, the Amazon Spring Sale is a great opportunity to stock up on all your Asian beauty favourites, with Korean make-up from Erborian, Japanese skincare from Curel and much more.
Whether you're after everyday essentials like moisturisers and cleansers or want to treat yourself to the latest in beauty tech, Amazon's Spring Sale has you sorted with plenty of options. Keep an eye on this guide as I'll be updating it as more deals roll in, so you won't miss out on a single cosmetics steal.
With more than five years of experience in the industry, I've seen my fair share of Amazon sales events. I'm familiar with which beauty brands offer the best annual deals and – more importantly – which ones might offer falsely inflated discounts. Like the rest of the team at IndyBest, I handpick the best beauty reductions based on our myriad reviews and ensure that every deal offers a worthwhile saving.
The CeraVe hydrating cleanser is a cult favourite praised for its ability to cleanse without stripping the skin. In her round-up of the b est CeraVe products, beauty editor Lucy Partington not only dubbed it her favourite product but described it as 'universally loved' and 'a true hero of the CeraVe range.' She noted that it works to remove makeup and cleanse quickly. The mix of ceramides and hyaluronic acid leaves the skin soft and hydrated, too. Now reduced by 30 per cent, this skincare essential is a must-have for anyone looking for a gentle and hydrating start to the day.
Maybelline's lash sensational sky high mascara is a viral sensation, and assistant IndyBest editor Sarah Jones is a huge fan. In her review, she noted: 'One coat of the mascara made an instant difference to the length of my lashes,' and highlighted its ability to provide dramatic length and lift. The formula, enriched with bamboo extract and fibres, ensures a lightweight, non-clumpy finish, while the flexible wand helps coat each lash, even in hard-to-reach areas. Ideal for both one-coat and layered voluminous finishes, this tubing mascara is a must-try, especially with nearly 40 per cent off right now.
Looking for the perfect hair dryer? The Remington one dry and style hair dryer is a standout choice, earning the top spot in the best hair dryers guide. Hair aficionado Nicole Ocran praised the model for its versatility, noting its four attachments for everything from flyaway taming to curl-defining. She said, 'It has something for everyone, making it ideal for households with different hair types.' Right now, it's reduced by more than £30, making it an even better value pick. With its practical features and impressive performance, it's a great all-rounder for anyone looking to elevate their styling routine.
The Philips satinelle essential epilator delivers impressive performance for its small £25 price and, in her review, beauty writer Louise Whitbread praised it for being 'slim, lightweight, and comfortable to hold, making it ideal for underarms'. With two speed settings, it offers powerful hair removal that leaves skin smooth without causing ingrown hairs. And, while it can be slightly painful at first, it's manageable with regular use. Now reduced by 26 per cent, it's a fantastic budget-friendly option for anyone looking for a long-lasting, stubble-free finish.
La Roche-Posay's cicaplast B5 serum is a game-changer for irritated skin. In her review, beauty editor Lucy Partington said that it 'worked well to soothe and nourish [her] skin, ridding it of that telltale tightness.' The serum combines 10 per cent vitamin B5 and hyaluronic acid to hydrate and strengthen the skin barrier without leaving a greasy finish. Lucy appreciated its lightweight texture, noting that it absorbed quickly, leaving skin nourished and comfortable. It also layers well with other products, making it a top pick for anyone with sensitive or dry skin. Right now, it's reduced by 20 per cent – an even more lucrative addition to your skincare routine, if you ask me.
Ideal for oily or greasy hair, this shampoo leaves no residue, helping to eliminate build-up and provide a fresh start for your scalp. In her Color Wow review, haircare expert Ellis found that it gives you 'a blank slate" to start your haircare routine. It's sulfate-free, so it's gentle on sensitive skin, and it lathers beautifully, leaving your scalp and roots feeling thoroughly clean and refreshed. It also helps prevent colour fade on colour-treated hair for up to 30 washes. Now discounted by 29 per cent, it's a great way to refresh and maintain your hair's health.
Erborian's cult BB cream took the top spot in our guide to the best BB creams, and it's easy to see why. Make-up maestro Lauren Cunningham loved its "non-cakey full coverage", calling it a great alternative to foundation. Packed with white ginseng and fermented ginseng flower, it hydrates the skin while niacinamide works to tackle blemishes and blackheads. As Lauren put it: "It's a product that conceals, but also actively benefits your skin." With long-lasting wear and impressive results, this BB cream is now available for £33.60 – down 30 per cent courtesy of Amazon.
Elemis' pro-collagen gel eye masks offer a refreshing boost of hydration while tackling fine lines and wrinkles. They feature a powerful blend of hyaluronic acid, chlorella, and padina pavonica to nourish and promote collagen production. In her guide to the best eye patches, our reviewer Helen said 'After use, our tired skin looked and felt as if it had gained welcome moisture.' The patches sit comfortably under the eyes, stay in place without sliding and leave no excess product behind. A six-pack of individually wrapped masks makes them a convenient option for hydration on the go and they're currently reduced, making now an even better time to try them.
I was impressed by Cosrx's snail mucin essence in my review of the best Korean skincare products. It sounds a little gross, but my tests found that the snail mucin was incredibly soothing. The texture is smooth and slippery – a little goes a long way – and it left my skin feeling youthful and bouncy. It also works as an antioxidant, helping to protect the skin and minimise fine lines. Now, with more than half off, it's a must-have for spring-summer hydration.
In her guide to the best anti-ageing day creams, Sabine – a mature skin expert – found Elizabeth Arden's retinol + HPR ceramide water cream to be ideal for daytime use. She noted how she was 'surprised to see real results after just seven days, with [her] skin feeling smoother and looking brighter.' This advanced formula combines the power of HPR, a gentler yet highly effective retinoid, with peptides, ceramides, hyaluronic acid, and bisabolol (a soothing ingredient from chamomile). The lightweight texture absorbs quickly, leaving skin soft and hydrated. With nearly half off, it's the perfect opportunity to experience its transformative effects for yourself - just remember to combine it with SPF for the best results.
The Bioré aqua rich sunscreen is a standout choice for anyone who dislikes heavy sunscreens or struggles with acne. In her guide to the best face SPFs, skincare expert Lauren praised its ultra-light texture, saying: 'It feels like water on the skin, absorbing instantly without any sticky or greasy residue.' Part of popular Japanese beauty brand Bioré, it combines hyaluronic acid and glycerin to provide hydration without clogging pores. Plus, with a fresh citrus scent and quick absorption, it sits perfectly under makeup, too. Now reduced by 33 per cent, this Japanese gem is an excellent choice for anyone seeking lightweight, effective sun protection.
Ghd's unplugged straighteners offer professional results wherever you go. In her review, assistant IndyBest editor Sarah explained: "The convenience of a cordless straightener without sacrificing performance is a game-changer." Launched in 2021, this sleek, portable styler boasts the same dual-zone heater technology found in other Ghd tools, ensuring a consistent styling temperature of 185C. Whether you're straightening or curling, it delivers flawless results, and with a 20-minute battery life, it's perfect for quick styling sessions. Plus, with USB-C charging, you can easily power up from your laptop or car – making it the ultimate travel companion.
Kérastase's elixir ultime hair oil has earned a devoted following, and for good reason. In fact, beauty writer Lauren found that this is the best hair oil on the market in her guide to the best hair oils. Packed with hair-loving ingredients like amla extract, camellia, and argan oil, it strengthens hair, promotes growth, and helps prevent premature greying. The oil also provides heat protection up to 230C, smooths frizz, seals split ends and enhances shine. Perfect for both damp hair as a primer or dry hair for a finishing touch, the elixir ultime is reduced by 28 per cent right now (was £58, now £41.62, Amazon.co.uk), with the refill offering an even better deal at 30 per cent off.
What is the Amazon Spring Sale beauty event?
The beauty deals in Amazon's Spring Sale are renowned among cosmetics buffs, offering limited-time discounts across skincare, haircare, beauty tech and more. Taking place over these last seven days of March, the reductions have become an annual tradition, with discounts on top brands like Elemis and Pureology, as well as cult-favourite products. The best part? You don't need an Amazon Prime membership to access these fantastic offers. However, if you are a Prime member, you can take advantage of extra perks like next-day delivery, which can be especially useful as those must-have deals drop. If you're not a member, you can always sign up for a free 30-day trial - just be sure to cancel before the trial ends to avoid the £8.99 monthly charge.
When will the beauty deals in Amazon's Spring Sale go live?
After much anticipation, Amazon's beauty deals (and deals across the board) are live and will continue until Monday 31 March. Last year, the sale ran from 20 until 25 March, making 2025's spring event the brand's longest yet. Be sure to check back here for updates, as I'll be sharing the best new deals as they drop, lest you miss out on those must-have make-up markdowns. But, if you've a real hankering for securing the best of this year's bargains, you can subscribe to receive deal alerts on all your recently browsed beauty faves or even get notifications on offers in your shopping wishlist.
Here at IndyBest, we make it our mission to bring our readers the latest on innovative launches, bestsellers and hard-working beauty products that will make a difference to your routine. Not only do our expert reviewers test myriad beauty products, but they are also on hand during big sale events, such as Amazon's Spring Sale, to help you track down the best bargains. In our dedicated shopping guides, you'll find products we've tried and loved or that come from brands we trust, so you can be sure you're getting a great deal.
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