Bae The Label's Mid-Year Sale has dropped and mums-to-be are snapping up their favourites for less
Known for blending fashion-forward design with everyday functionality, the Melbourne-born brand is a go-to for expecting mums who want to feel like themselves through every stage of pregnancy and beyond.
Founded in 2015 by two Melbourne mums, Bae was created with the goal of redefining maternity wear.
Their collections are built around timeless staples made to grow with your body, feed with ease and stay in your wardrobe well after the bump.
From bump-friendly cuts to hidden nursing access, every piece is designed with comfort, confidence and longevity in mind.
The current sale features some of their most loved knitwear pieces, comfy co-ords, throw-on dresses and easy nursing essentials, many of which are now under $90.
Here are the standout styles worth adding to cart before your size disappears.
1. Ambient Nursing Jumper was $119, now $69
This relaxed fit jumper is crafted in a soft mid-weight knit and features a flattering button neckline that doubles as nursing access. Easy to layer, easy to love.
Soft, practical and now only $69.
2. Once Upon Textured Cardigan was $109, now $59
A cool-weather layering essential made from a textured cotton knit. With a button-front closure and relaxed fit, this cardigan works beautifully through pregnancy and nursing.
Polished, breathable and effortless to wear.
3. In The Moment Knit Jumpsuit was $119, now $79
Made from a super soft knit with a lived-in feel, this wide-leg jumpsuit features a flattering V-neck front and back and a relaxed fit that adapts to your body.
Looks polished, feels like pyjamas.
4. Cloud Nine Knit Short (burgundy only) was $79, now $49
Stretchy and supportive with a soft elastic waistband, these ribbed knit shorts are designed to sit above the bump and stay comfy post-baby too.
The comfy shorts you'll want in every colour.
5. Intrinsic Button Front Dress was $139, now $89
This long-sleeved knit dress is made from a super soft yarn in a neutral almond tone that can be dressed up or down. With a V-neckline and easy button-front nursing access, it's as functional as it is flattering.
The dress you'll reach for morning, noon and night.
6. Got The Edge Dress was $129, now $79
A minimalist dream, this body-con knit dress features contrast trim, a cut-away neckline and stretch that grows with your bump.
Body-hugging, bump-loving and built to last.
7. Legacy Button Front Top was $89, now $59
This easy button-down is the ultimate transeasonal knit top. With a flattering fit and front buttons for nursing access, it is designed to layer, lounge or go out.
Perfect for pregnancy and beyond.
With discounts of up to 40 per cent, now is the perfect time to build a pregnancy wardrobe that feels like you.
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