Latest news with #BaeTheLabel
7NEWS
08-07-2025
- Business
- 7NEWS
Bae The Label hosts a huge sale: Shop comfortable and stylish maternity clothing up to 40 per cent off
The hottest maternity label in fashion is currently having a huge sale, offering shoppers up to 40 per cent off the best-selling range. Bae The Label is a Melbourne-owned fashion company established in 2015 by two Melbourne mums. The brand was born out of frustration with the lack of modern maternity clothing that aligned with a woman's pre-pregnancy style. For more than nearly a decade, Bae has evolved into a trusted name for maternity and nursing wear that champions quality, functionality, and authenticity. Every piece in the Bae collection is designed with longevity in mind. It's this commitment to creating versatile, wearable essentials that make Bae more than just a maternity brand. It's a go-to label for women at every stage of motherhood, and one that continues to set the benchmark for modern maternity dressing. The company's high-quality fabric and timeless designs ensure that the pieces will last, while also making you feel great whether you're carrying your bump or nursing your newborn. The brand has everything from comfortable dresses to linen pants, t-shirts, jumpers and more. Who said pregnancy can't be both stylish and comfortable? Top sale picks Live Light Jumper, was $109 now $79 Linear Maternity Pants, was $129 now $89 Only Gets Better T-shirt, was $89 now $59 Cloud Nine Knit Shorts, was $79 now $49 Got The Edge Knit Dress, was $129 now $79 Intrinsic Button Front Dress, was $129 now $79 Serenity Knit Maternity Skirt, was $79 now $39 Wrap Around You Maxi Dress, was $129 now $79 Good Things Zip Sweat, was $129 now $89 Double Time Tee Dress, was $89 now $69 To shop Bae The Label's full sale range, head to the website here.
7NEWS
06-06-2025
- Entertainment
- 7NEWS
Bae The Label's Mid-Year Sale has dropped and mums-to-be are snapping up their favourites for less
Bae The Label is delivering serious savings with the launch of their Mid-Year Sale, offering up to 40 per cent off selected styles across their bestselling maternity range. Known for blending fashion-forward design with everyday functionality, the Melbourne-born brand is a go-to for expecting mums who want to feel like themselves through every stage of pregnancy and beyond. Founded in 2015 by two Melbourne mums, Bae was created with the goal of redefining maternity wear. Their collections are built around timeless staples made to grow with your body, feed with ease and stay in your wardrobe well after the bump. From bump-friendly cuts to hidden nursing access, every piece is designed with comfort, confidence and longevity in mind. The current sale features some of their most loved knitwear pieces, comfy co-ords, throw-on dresses and easy nursing essentials, many of which are now under $90. Here are the standout styles worth adding to cart before your size disappears. 1. Ambient Nursing Jumper was $119, now $69 This relaxed fit jumper is crafted in a soft mid-weight knit and features a flattering button neckline that doubles as nursing access. Easy to layer, easy to love. Soft, practical and now only $69. 2. Once Upon Textured Cardigan was $109, now $59 A cool-weather layering essential made from a textured cotton knit. With a button-front closure and relaxed fit, this cardigan works beautifully through pregnancy and nursing. Polished, breathable and effortless to wear. 3. In The Moment Knit Jumpsuit was $119, now $79 Made from a super soft knit with a lived-in feel, this wide-leg jumpsuit features a flattering V-neck front and back and a relaxed fit that adapts to your body. Looks polished, feels like pyjamas. 4. Cloud Nine Knit Short (burgundy only) was $79, now $49 Stretchy and supportive with a soft elastic waistband, these ribbed knit shorts are designed to sit above the bump and stay comfy post-baby too. The comfy shorts you'll want in every colour. 5. Intrinsic Button Front Dress was $139, now $89 This long-sleeved knit dress is made from a super soft yarn in a neutral almond tone that can be dressed up or down. With a V-neckline and easy button-front nursing access, it's as functional as it is flattering. The dress you'll reach for morning, noon and night. 6. Got The Edge Dress was $129, now $79 A minimalist dream, this body-con knit dress features contrast trim, a cut-away neckline and stretch that grows with your bump. Body-hugging, bump-loving and built to last. 7. Legacy Button Front Top was $89, now $59 This easy button-down is the ultimate transeasonal knit top. With a flattering fit and front buttons for nursing access, it is designed to layer, lounge or go out. Perfect for pregnancy and beyond. With discounts of up to 40 per cent, now is the perfect time to build a pregnancy wardrobe that feels like you.
