
Assam's Woolah Tea secures patent for India's first bagless tea
Woolah's tea is made from a compressed bundle of eti koli duti paat (one bud and two leaves), bound by a natural string —eliminating the need for conventional tea bags. The founders filed for the patent in 2020. 'Initially, we experimented with fibres like banana and bamboo to replace typical tea bags,' says Upamanyu. 'But the leaves didn't unfurl properly. Our focus was to eliminate microplastics that leach into tea from standard bags.'
'The bagless concept was entirely new — it took us over a year and 167 trials to get it right,' says Upamanyu. 'Initially, we compressed the tea by hand and dried it over a tea dryer. We filed for the patent even before launching the product.'
Neither Upamanyu nor co-founder Ansuman had prior experience in the tea industry. A chance encounter with a farmer selling hand-rolled organic tea during a visit home sparked their interest. 'I used to think green tea couldn't taste good, but that changed,' says Upamanyu.
They eventually quit their corporate jobs and began working with organic tea farmers in Assam, particularly in Sibsagar, Kaxhopothar and Dibrugarh.
Woolah was featured on Shark Tank India Season 4 and was the only tea brand to receive offers from all the sharks. The brand is now preparing to export to the US, UK, UAE, Australia, and New Zealand.
Woolah is also representing Assam in celebration of 200 years of Assam Tea at The Summer Fancy Food show at New York.
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The Hindu
2 days ago
- The Hindu
Assam's Woolah Tea secures patent for India's first bagless tea
Assam's first bagless tea brand, Woolah Tea, has been granted a 20-year patent (No. 567895) for its innovative 'compressed true whole leaf tea dips and method thereof' (patent name). Founded by Upamanyu Borkotoky and Ansuman Bharali from Sibsagar district in Assam, Woolah is a start-up rooted in Assam's tea heritage. Woolah's tea is made from a compressed bundle of eti koli duti paat (one bud and two leaves), bound by a natural string —eliminating the need for conventional tea bags. The founders filed for the patent in 2020. 'Initially, we experimented with fibres like banana and bamboo to replace typical tea bags,' says Upamanyu. 'But the leaves didn't unfurl properly. Our focus was to eliminate microplastics that leach into tea from standard bags.' 'The bagless concept was entirely new — it took us over a year and 167 trials to get it right,' says Upamanyu. 'Initially, we compressed the tea by hand and dried it over a tea dryer. We filed for the patent even before launching the product.' Neither Upamanyu nor co-founder Ansuman had prior experience in the tea industry. A chance encounter with a farmer selling hand-rolled organic tea during a visit home sparked their interest. 'I used to think green tea couldn't taste good, but that changed,' says Upamanyu. They eventually quit their corporate jobs and began working with organic tea farmers in Assam, particularly in Sibsagar, Kaxhopothar and Dibrugarh. Woolah was featured on Shark Tank India Season 4 and was the only tea brand to receive offers from all the sharks. The brand is now preparing to export to the US, UK, UAE, Australia, and New Zealand. Woolah is also representing Assam in celebration of 200 years of Assam Tea at The Summer Fancy Food show at New York.


India Gazette
2 days ago
- India Gazette
Michelin-star chef Vikas Khanna to bring Assam tea festival to his New York restaurant 'Bungalow'
New York [US], July 1 (ANI): The 200 Years of Assam Tea celebrations at the Summer Fancy Food Show 2025 in New York witnessed a special moment with the presence of Michelin Star Chef Vikas Khanna as the Guest of Honour at a business roundtable hosted by the Consulate General of India, New York. Chef Khanna, an internationally acclaimed culinary ambassador and founder of the iconic New York restaurant 'Bungalow', shared his heartfelt connection with Assam, having travelled to the state 11 times. He spoke of Assam's cultural vibrancy, the distinctiveness of its tea, and the passion of its people, which deeply moved him during each of his visits. In a warm and generous gesture, Chef Khanna proposed to host an Assam Tea Festival at his restaurant 'Bungalow' in New York in the near future, to honour the state's 200-year legacy in the global tea industry. He underscored that Assam's tea, cuisine, textiles, and culture are pillars of India's soft power and deserve sustained international celebration and recognition. The Government of Assam has welcomed this proposal and will actively work to bring the Assam Tea Festival in New York to fruition as part of its larger global outreach strategy for Assam Tea. The gesture is expected to significantly enhance global visibility and consumer engagement with Assam's tea and cultural identity. Adding to the momentum of India's cultural presence in the city, Nita Ambani visited Chef Vikas Khanna's Bungalow restaurant last month ahead of the upcoming NMACC India Weekend scheduled in New York this September, further highlighting the growing global spotlight on Indian heritage and cuisine. Reliance Foundation Founder-Chairperson Nita Ambani and Chef Vikas Khanna have curated a unique culinary experience for the NMACC India Weekend. 'Our Founder Mrs. Nita M Ambani shared a heart-warming evening with Chef Vikas Khanna as they curate a unique culinary experience for the #NMACCIndiaWeekend! Flavors of India, served with love in NYC @LincolnCenter! Sep 12-14, 2025 Lincoln Center for the Performing Arts,' NMACC said in a post on X. The post was accompanied by a new video. In the video, Khanna can also be heard saying, 'It's an honour for an Indian chef to be hosting Mrs. Ambani.' The weekend will commence on September 12, at the David H Koch Theatre, Lincoln Centre for the Performing Arts, with the highly anticipated US premiere of India's largest theatrical production, 'The Great Indian Musical: Civilisation to Nation'. Blending dance, art, fashion, and music, this production is a spectacular tribute to India's past, present and future that travels the country's history from 5000 BC until its independence in 1947, a release said earlier. Featuring a cast of over 100 performers, opulent costumes and larger-than-life sets, 'The Great Indian Musical' is an unrivalled theatrical experience. The show, India's largest musical, with a line-up of exceptional Indian talent, along with a Tony and Emmy award-winning crew, has been conceived and directed by Feroz Abbas Khan, it added. This marquee production will feature the collaboration of great artists like Ajay-Atul (music), Mayuri Upadhya, Vaibhavi Merchant, Samir and Arsh Tanna (choreography). The visual spectacle will also feature costumes designed by leading fashion designer Manish Malhotra. The show will have a limited run of five performances. The opening night on September 12 will commence with an invite-only red carpet - the 'Grand Swagat' (Grand Welcome) - featuring the 'Swadesh Fashion Show Curated by Manish Malhotra', spotlighting India's celebrated traditional weaves and skilled artisans. The evening will have a special presentation of cuisines and flavours from ancient to modern India, presented by Michelin-starred chef Vikas Khanna. The NMACC India Weekend will also take over Damrosch Park from September 12-14, bringing alive enthralling and engaging experiences in the form of a 'Great Indian Bazaar'. Guests will be introduced to the finest Indian fashion and textiles, decadent flavours, as well as dance, yoga and music experiences, the release said. (ANI)


Time of India
2 days ago
- Time of India
What does success mean in 2025? A Shark Tank promo opens up big questions for young professionals
The promo for Shark Tank India Season 5 is not a typical show teaser. Clocking in at just under a minute and a half, it plays more like a satirical short film, one that lays bare the contradictions of modern Indian work culture, where the myth of 'overtime equals success' continues to thrive. Watch the promo below before reading further. The video opens with a tongue-in-cheek proposition: Why start your own business when you can work overtime for someone else's? It's a biting critique aimed directly at India's deeply internalised hustle culture, where overworking is often mistaken for ambition and where professional loyalty is praised more than independent thought. 'Why aren't we as rich as the Arabs?', a group of CEOs, styled as caricatures of power and privilege, question. The answer, they believe, lies in squeezing more work out of already-exhausted employees. The CEOs implore employees to "support" their employers' ambitions by working harder, longer and more unquestioningly. It's satire, but with unnerving accuracy. The promo reflects the quiet reality many young professionals in India already feel but rarely articulate, here are three big questions it raises for anyone entering or navigating the workforce in 2025. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo Is relentless hard work still a reliable path to professional security and advancement? Hard work has traditionally been the foundation of career success in India. It has represented personal resilience, discipline and the promise of upward mobility. For decades, it was widely believed that consistent effort would naturally lead to recognition, stability and professional growth. While diligence still holds value, the way organisations function and reward contributions has changed. Many workplaces now prioritise flexibility, efficiency and innovation. In these environments, professionals are recognised not just for how much they do, but for how thoughtfully and effectively they work. Time spent at a desk is no longer viewed as the primary indicator of commitment. Instead, loyalty is often assessed through the relevance and impact of one's contribution to the larger vision of the organisation. Within this evolving reality, success in 2025 is increasingly defined by clarity of thought, intentional action and the ability to adapt with purpose. Professionals who can prioritise wisely, approach challenges strategically and respond with agility are more likely to grow and lead. The focus is shifting away from doing more and moving toward doing better in ways that are sustainable and meaningful. Is job security becoming a myth, even for high performers? For a long time, job security was seen as the natural reward for consistent performance. High performers, in particular, were assumed to have an edge. Their output, dedication and reliability were considered indispensable. The unspoken contract was clear: deliver results and your place in the organisation would be secure. That equation no longer holds the same weight. As organisations adopt automation and AI tools, even the most reliable employees are being reassessed. Job roles are becoming more fluid and business decisions are increasingly driven by efficiency, scalability and the capacity to pivot quickly. In this environment, yesterday's performance does not always translate to tomorrow's relevance. Job security in 2025 is no longer about proving loyalty through years of service or exceeding quarterly targets, it depends on how well professionals can align themselves with shifting priorities. Those who embrace lifelong learning, develop adjacent skills and build professional versatility are more likely to remain employable, even when roles change or disappear. The new form of security is rooted in adaptability, not tenure. Is today's ambition shaped more by survival instincts than by personal purpose? Ambition was once defined by curiosity, long-term vision and the desire to make a unique contribution. It inspired individuals to innovate, build something meaningful and take calculated risks. But in 2025, ambition is increasingly being reshaped by uncertainty and fear of replacement. The rise of AI, changing job markets and rapid digital transformation have triggered a quiet anxiety across industries. Professionals are no longer simply looking to advance. Many are focused on staying employed, staying visible and staying ahead of automation. As a result, ambition is beginning to feel less like a pursuit and more like a defense mechanism. This mindset shift has consequences. When career choices are driven purely by survival, professionals may lose sight of what gives their work meaning. They may avoid creative risks, deprioritise learning for the sake of short-term stability or accept roles that do not align with their interests or strengths. To reclaim ambition as a positive force, it's important to stay connected to personal values, long-term goals and intellectual curiosity. In uncertain times, purpose can offer the clarity and direction that constant competition cannot. The challenge is not just to stay relevant but to do so in a way that feels authentic and fulfilling. In an age of increasing automation and changing corporate priorities, traditional markers like job titles, tenure and blind commitment are losing relevance. What matters now are human-centred skills such as adaptability, strategic thinking, emotional intelligence and a willingness to re-evaluate goals. For students and early-career professionals alike, the most important takeaway is that success is no longer linear or pre-defined. In one short video, this promo opens up a broader conversation that many workplaces are still reluctant to have and that may be its most powerful contribution. Is your child ready for the careers of tomorrow? Enroll now and take advantage of our early bird offer! Spaces are limited.