Alkami Releases 2025 Update to the Retail Digital Sales & Service Maturity Model
New findings reveal significant differences between the most advanced cohorts
PLANO, Texas, June 4, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ('Alkami'), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of the 2025 Update to the Retail Digital Sales & Service Maturity Model in collaboration with financial services influencer Jim Marous and Emerald Research Group. The report - based on proprietary research surveying over 200 U.S. financial institutions with a minimum asset size of $200M - offers a fresh benchmark for digital maturity in banking, with emerging performance distinctions in security and fraud, the employee experience, and data and artificial intelligence (AI).
'Digital maturity is quickly becoming the single most important driver of growth and efficiency in banking,' said Jim Marous, owner and chief executive officer of the Digital Banking Report. 'The widening gap between the leaders and their less mature peers is foundational to how these institutions are strategically aligning culture, strategy, and technology to meet rising expectations across every channel.'
The research segments financial institutions into four maturity stages, measuring comprehensive benchmarks across readiness and implementation of digital strategies. These cohorts remain the same as originally released in 2024, as do key findings showing the most digitally mature institutions reporting significantly higher revenue growth and institutional size alone not determining an institution's maturity.
Findings include:
'Today's most digitally mature institutions are accelerating their AI adoption by leveraging advanced data capabilities, while also redefining 'user experience' to include employees within the workflow,' said Allison Cerra, chief marketing officer at Alkami. 'These advancements—paired with a more progressive risk posture—are helping them widen their lead. Yet, the data shows this remains a fluid market. Any institution, regardless of size, can turn digital maturity into a competitive edge, and we hope this update offers valuable insights to do just that.'
To access the full Retail Digital Sales & Service Maturity Model 2025 Update, visit here.
The maturity model assessments are freely available to all financial institutions and can be taken here for the Retail Digital Sales & Service Maturity Model and here for the Business Banking Maturity Model.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing 'An Outstanding Mobile Banking Platform Experience."1
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.
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