Latest news with #AllisonCerra
Yahoo
25-06-2025
- Business
- Yahoo
Alkami's Generational Trends in Digital Banking Consumer Study Reveals Insights for Establishing Primacy
The perceived product relevance gap between consumers and regional and community financial institutions continues to widen PLANO, Texas, June 25, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of its new national research study conducted in partnership with Jason Dorsey and The Center for Generational Kinetics (CGK). The report, titled Anticipatory Banking: Establishing Primacy Across Generations Through Digital Sales and Service, reveals significant generational shifts in how digital banking Americans engage with financial institutions—and what they demand next. The insights in this report are aimed to help bank and credit union leaders navigate an increasingly dynamic financial services spectrum from traditional to digital, by uncovering hidden generational behaviors, unmet needs, and emerging opportunities - identifying moments where the right digital experience, data-driven interaction, or artificial intelligence (AI)-powered engagements can move an institution from being reactive to anticipatory. "This research confirms what we've long observed in the market: the winners in banking will be those who act now to close the relevance gap between what consumers expect and what they're experiencing," said Allison Cerra, chief marketing officer at Alkami. "Digital banking is no longer a service channel, it's the primary brand experience where across generations, consumers are demanding a more anticipatory, intuitive, and proactive interaction. Institutions that prioritize seamless onboarding, engagement, and AI-informed recommendations for growth, will earn not only primacy, but enduring trust across these segments," she continued. Highlights from the research findings include: Digital is the gateway for primacy 84% of digital banking users say the quality of the digital banking experience is a top factor in choosing a provider. 50% of digital banking Americans are willing to switch financial providers for a better digital experience; 31% already have. The primary or most important provider is where a debit card or mobile/online banking is used. A 5-minute digital account opening experience is essential to acquisition 41% of all digital banking consumers would be more likely to change financial providers if another offered a 5-minute mobile or online account opening experience for deposit accounts. For younger generations, the figure is significantly higher (49%). 37% of digital banking Americans expect to receive an inheritance in the next 10–20 years, highlighting a massive opportunity for financial institutions to guide intergenerational wealth transfers. Relevancy gap is widening; consumers want an anticipatory banking experience Only 38% of regional and community financial institution account holders say their provider's product recommendations became more relevant over the past year, significantly lower than those of neobanks (53%) and megabanks (45%). 46% of digital banking Americans wish their primary financial provider did a better job at anticipating their financial needs and goals. 46% of digital banking consumers are comfortable with their financial data being processed by AI if it improves their banking experience. "This is one of the most actionable studies we've done in banking," said Jason Dorsey, president of The Center for Generational Kinetics and a leading generational researcher. "Each generation is redefining what financial partnership looks like, from Generation Z expecting immediacy and personalization, to baby boomers planning for retirement. This study gives financial institutions a roadmap to engage each generation on their terms, through the channels they trust most." The national study included a stringent methodology with 1,500 participants weighted to the 2020 US Census for age, gender, region, and ethnicity, with all participants active in digital banking. The full report offers strategic recommendations for how financial institutions can onboard, engage, and grow relationships with consumers in each generation by delivering anticipatory experiences across channels. To download the full report, click here. To register for the webinar on July 17 at 1pm EDT featuring Allison Cerra and Jason Dorsey, visit here. To learn more about Alkami's Digital Banking Platform, visit here. Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."1 About Alkami Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit Media Relations ContactsVestedalkami@ Marla _____________________1 J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit View original content to download multimedia: SOURCE Alkami Technology, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
04-06-2025
- Business
- Associated Press
Alkami Releases 2025 Update to the Retail Digital Sales & Service Maturity Model
New findings reveal significant differences between the most advanced cohorts PLANO, Texas, June 4, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ('Alkami'), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of the 2025 Update to the Retail Digital Sales & Service Maturity Model in collaboration with financial services influencer Jim Marous and Emerald Research Group. The report - based on proprietary research surveying over 200 U.S. financial institutions with a minimum asset size of $200M - offers a fresh benchmark for digital maturity in banking, with emerging performance distinctions in security and fraud, the employee experience, and data and artificial intelligence (AI). 'Digital maturity is quickly becoming the single most important driver of growth and efficiency in banking,' said Jim Marous, owner and chief executive officer of the Digital Banking Report. 'The widening gap between the leaders and their less mature peers is foundational to how these institutions are strategically aligning culture, strategy, and technology to meet rising expectations across every channel.' The research segments financial institutions into four maturity stages, measuring comprehensive benchmarks across readiness and implementation of digital strategies. These cohorts remain the same as originally released in 2024, as do key findings showing the most digitally mature institutions reporting significantly higher revenue growth and institutional size alone not determining an institution's maturity. Findings include: 'Today's most digitally mature institutions are accelerating their AI adoption by leveraging advanced data capabilities, while also redefining 'user experience' to include employees within the workflow,' said Allison Cerra, chief marketing officer at Alkami. 'These advancements—paired with a more progressive risk posture—are helping them widen their lead. Yet, the data shows this remains a fluid market. Any institution, regardless of size, can turn digital maturity into a competitive edge, and we hope this update offers valuable insights to do just that.' To access the full Retail Digital Sales & Service Maturity Model 2025 Update, visit here. The maturity model assessments are freely available to all financial institutions and can be taken here for the Retail Digital Sales & Service Maturity Model and here for the Business Banking Maturity Model. Alkami has been certified by J.D. Power in 2024 and 2025 for providing 'An Outstanding Mobile Banking Platform Experience."1 About Alkami Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit Media Relations Contacts Vested [email protected] Marla Pieton [email protected] View original content to download multimedia: SOURCE Alkami Technology, Inc.
