Aavin comes up with action plan to increase sales in rural areas: T.N. Dairy Minister
The Tamil Nadu Co-operative Milk Producers Federation (Aavin) has come out with an action plan to increase its milk and milk product sales in rural areas of Tamil Nadu.
The Minister for Milk and Dairy Development T. Mano Thangaraj told the media in Coimbatore on Friday (June 27, 2025) that at a recent review meeting, Chief Minister M.K. Stalin advised the Department to look at increasing sales in rural areas. Based on his suggestions, the milk and dairy development department has come up with an action plan. It will soon open Aavin booths in rural areas too and the sales will increase in a couple of months.
Mission White Wave
The Department has also come out with a project called the Mission White Wave to make the sick co-operative societies profitable. It has signed agreements with Rathinam and Kumaraguru business schools in Coimbatore. The second year MBA students in these institutions will work with 1,365 milk co-operative societies for three-and-a-half months to turn them profitable. They will take up social analysis, resource mapping and drafting of business plans.
Of the 9,200 odd co-operative milk societies in Tamil Nadu, as many as 2,484 were revived or formed newly in the last four years and almost one lakh farmers have benefitted from this Sustainable Milk Producers Co-operative Societies programme. The other societies that are either sick or defunct will also be revived with the support of the management students.
Aavin has huge learning potential for students and the Department will explore possibilities of opening up for collaborations with educational institutions for the benefit of students, he added.
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New Indian Express
13 hours ago
- New Indian Express
TN Milk & Diary dept's ‘White Wave' scheme to turn sick milk co-operative societies profitable
COIMBATORE: The Milk and Dairy Development department has joined hands with educational institutions to revive sick co-operative societies and make them profitable under the 'Mission White Wave' project. Minister for Dairy and Milk Development T Mano Thangaraj on Friday inaugurated in Coimbatore city the first training workshop on the pilot project. MoUs in this regard were signed by the Aavin and two private management education institutes 'There are 1,365 non-functional milk societies in the state. In order to restructure them, two educational institutions, Ratnam Educational Group and Kumaraguru Educational Group, will jointly implement the project. MBA students will be selected from these institutions. Training on cooperative societies will be provided to them in a systematic manner,' the minister said. Addressing the press after inaugurating the workshop on Friday, Thangaraj said steps will be taken to restructure societies into profitable societies by working with the private educational institutions for a period of three months, he stated. The minister added that the project will be expanded throughout Tamil Nadu if it is successful, and this will increase milk production, sales of dairy products and the activities of Aavin. He further said that the department has planned to open more Aavin sales centres in rural areas. 'There are 9,232 milk producers' cooperative societies in Tamil Nadu. Steps are being taken to convert all of these into profit-making societies,' the minister said.
Time of India
a day ago
- Time of India
Efforts will be made soon to open Aavin outlets in rural areas: Minister
COIMBATORE: Efforts will be made soon to start Aavin outlets in rural areas of Tamil Nadu, minister for milk and dairy development Mano Thangaraj said on Friday. 'Chief minister M K Stalin has instructed the expansion of Aavin product outlets in rural areas, and we may see this expansion in a few months,' the minister said after inaugurating a workshop at a private college in Eachanari on the Mission White Wave project for MBA students in Coimbatore. The aim of the initiative is to help milk producers' co-operative societies become profitable. He said second-year MBA students in Rathinam Business School and Kumaraguru School of Business would collaborate with milk producers' co-operative societies. The students would work with the societies for a period of three months, during which they would engage in social analysis, resource mapping and business planning to help the societies become profitable, he added. The minister expressed confidence that this initiative would succeed and serve as a model for sustainable development in the dairy sector. He said the department has a clear plan to strengthen and support milk producers' co-operative societies in the state. In the last four years, 1,351 new milk producers' co-operative societies were established. "Additionally, 483 societies that were previously non-functional were revived and made operational. A total of 650 societies that were dismantled were also brought back into functioning status. Altogether, 2,484 societies are now fully functional, benefiting more than one lakh farmers across the state," he said. 'Despite these efforts, 1,365 societies still remain non-functional, and steps are being taken to restore them as well,' he said.
The Hindu
a day ago
- The Hindu
Aavin comes up with action plan to increase sales in rural areas: T.N. Dairy Minister
The Tamil Nadu Co-operative Milk Producers Federation (Aavin) has come out with an action plan to increase its milk and milk product sales in rural areas of Tamil Nadu. The Minister for Milk and Dairy Development T. Mano Thangaraj told the media in Coimbatore on Friday (June 27, 2025) that at a recent review meeting, Chief Minister M.K. Stalin advised the Department to look at increasing sales in rural areas. Based on his suggestions, the milk and dairy development department has come up with an action plan. It will soon open Aavin booths in rural areas too and the sales will increase in a couple of months. Mission White Wave The Department has also come out with a project called the Mission White Wave to make the sick co-operative societies profitable. It has signed agreements with Rathinam and Kumaraguru business schools in Coimbatore. The second year MBA students in these institutions will work with 1,365 milk co-operative societies for three-and-a-half months to turn them profitable. They will take up social analysis, resource mapping and drafting of business plans. Of the 9,200 odd co-operative milk societies in Tamil Nadu, as many as 2,484 were revived or formed newly in the last four years and almost one lakh farmers have benefitted from this Sustainable Milk Producers Co-operative Societies programme. The other societies that are either sick or defunct will also be revived with the support of the management students. Aavin has huge learning potential for students and the Department will explore possibilities of opening up for collaborations with educational institutions for the benefit of students, he added.
