Harrods opens key occasionwear space, adds new exclusives
It's positioned between 'the relaxed sophistication of' Designer Collection – Room 1 (DC1) and Room 2 (DC2) with the 'formal elegance' of the new Evening & Occasion Room said to 'redefine occasionwear through a contemporary lens'.
The space, designed by David Collins Studio, is essentially dedicated to day-to-evening dressing, 'offering a considered wardrobe for the discerning woman whose calendar spans everything from refined lunches to elevated celebrations'.
What this means in practice is a room that features an edit of fluid tailoring, statement dresses and 'polished' separates, 'curated with a focus on silhouette, craftsmanship, and seasonal relevance'.
The retailer is building on the momentum of the earlier makeovers of DC1 and DC2 that opened in November 2024 'while extending the narrative into a new, occasion-led space'.
Importantly, the floor introduces five directional brands to Harrods womenswear. Included are Adam Lippes, Carolina Herrera Daywear and Valenti, all in UK department store exclusives. Also new to the store are Liberowe and Edeline Lee, that latter unveiling a global exclusive capsule collection.
The space also includes 'a refined edit' of established names — such as Alessandra Rich, Erdem, and Roksanda — 'all dual-sited to enhance the cross-category experience across Womenswear'.
The company said it's 'more than a seasonal launch, DC3 is a platform for year-round wardrobe evolution. From light spring tailoring to rich autumnal textures, the space will continuously adapt to reflect the rhythm of the fashion calendar and the ever-changing needs of Harrods' clientele'.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
5 days ago
- Fashion Network
London Fashion Week provisional schedule features more labels for SS26 edition
Of the all-important big names that fashion weeks need to create buzz, Burberry, Erdem, Roksanda, Simone Rocha and Emilia Wickstead will return this time. And the smaller labels for which London is known will include Ahluwalia, Richard Quinn, Marques'Almeida, Paolo Carzana, Bora Aksu, Di Petsa, Mark Fast, Harris Reed, Labrum London, Patrick McDowell, Chopova Lowena and Tove. Stalwarts such as Ashish, Paul Costelloe will be there while Temperley London, Malone Souliers and Stephen Jones will stage presentations. Conner Ives, who usually only shows in February, will show in September for the first time and Talia Byre will show at LFW for the very first time too. Other interesting appearances will include the eBay Endless Runway, plus H&M&180: The London Issue. After Weir said she wanted to decentralise LFW, the City Wide Celebration is returning. This is a consumer-facing series of experiences and activities during September in London as well as in Liverpool, Manchester and Newcastle. As mentioned, the event will happen just after Manchester Fashion Week makes a comeback after a 10-year hiatus. It will take place over three days from 9-11 September and will include both 'established brands and emerging designers', although the schedule hasn't yet been announced.
Fashion Network
5 days ago
- Fashion Network
London Fashion Week provisional schedule features more labels for SS26 edition
Of the all-important big names that fashion weeks need to create buzz, Burberry, Erdem, Roksanda, Simone Rocha and Emilia Wickstead will return this time. And the smaller labels for which London is known will include Ahluwalia, Richard Quinn, Marques'Almeida, Paolo Carzana, Bora Aksu, Di Petsa, Mark Fast, Harris Reed, Labrum London, Patrick McDowell, Chopova Lowena and Tove. Stalwarts such as Ashish, Paul Costelloe will be there while Temperley London, Malone Souliers and Stephen Jones will stage presentations. Conner Ives, who usually only shows in February, will show in September for the first time and Talia Byre will show at LFW for the very first time too. Other interesting appearances will include the eBay Endless Runway, plus H&M&180: The London Issue. After Weir said she wanted to decentralise LFW, the City Wide Celebration is returning. This is a consumer-facing series of experiences and activities during September in London as well as in Liverpool, Manchester and Newcastle. As mentioned, the event will happen just after Manchester Fashion Week makes a comeback after a 10-year hiatus. It will take place over three days from 9-11 September and will include both 'established brands and emerging designers', although the schedule hasn't yet been announced.
Fashion Network
20-07-2025
- Fashion Network
SMR Days opens Summer Shop pop-up at Liberty London
Resort menswear brand SMR Days has launched a dedicated Summer Shop at Liberty London. It fits in perfectly for the brand that's been built on one simple premise: 'to provide an effortless wardrobe for men, made from laid-back days'. The high-end department store pop-up 'celebrates the spirit of high summer' with a curated selection of signature silhouettes and new-season standouts. Highlights include the Wittering jacket and Jumeirah trousers in kala cotton — handwoven in Bhuj, supporting centuries-old weaving traditions — and the Malibu trouser embroidered with chikankari sea turtles, a nod to India's craftsmanship. Designed in London and made in India, SMR Days 'continues its mission to create relaxed yet refined pieces that carry you from Soho to the shoreline. Whether soaking in the city sun or escaping to the coast, these are clothes for long summer days'. London's few remaining department stores continue to be tourist magnets during the summer months and pop-ups are a popular option for a wide variety of international brands, with Selfridges, Harrods and Harvey Nichols also being pop-up hotspots this season.
