Tesco announces major change to 2,000 stores starting this month - is YOUR local affected?
The Entertainer has announced it will introduce a range of its popular toy lines in Tesco's smaller branches starting this month.
A number of branches already have The Entertainer sections in-store featuring seasonal favourites and the latest fads with prices ranging from £1.50 to £7.
The range of toys will include some of the store's most popular toys such as Hot Wheels, TY and Addo.
It comes after The Entertainer finished opening 850 concessions at Tesco supermarkets last October, which created 1200 jobs.
A spokesperson for Tesco told MailOnline that the roll out covers 95 per cent of Express stores and all 2,010 stores included are due to launch The Entertainer concessions within the next couple of weeks.
Tesco said its earlier expansion was completed in eight months with an average of 100 concessions opening per month.
Once opened the new additions will give the Amersham-based business a presence in more than triple the number of UK and Ireland locations in comparison to any other toy retailer.
Andrew Murphy OBE, group chief executive officer of The Entertainer, said: 'We are thrilled to enlarge our successful partnership with Tesco by introducing our ranges to their convenience-format stores – putting even more of Tesco's shoppers within easy reach of our outstanding toy offer.'
'One year in, our collaboration with Tesco has delivered everything we'd hoped for.
'We look forward to building on these great foundations with such a supportive and accomplished partner and to further demonstrate the strength and versatility of our "Toy Box" retail solution for multi-category retailers.'
Pauline Chisholm, head of strategy and partnerships at Tesco, said: 'We are delighted to bring easy access to great toys for every budget to even more customers by extending our partnership with The Entertainer to include our Express stores.
'We are confident that our customers will appreciate the chance to pick up some of the latest and most popular toys close to home, as well as in our large stores.'
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