Basis Global Celebrates Another Record-Breaking Year
Turnover rose to £37.7 million — a 27% year-on-year increase — underlining continued demand for high-impact, consultative insight.
Gross profit also rose by 37%, reflecting the strength and balance of the business as it heads into FY25/26.
As Rune Mortensen, Group CEO at Basis, explains:
'Momentum like this doesn't happen by accident. It's the result of ambitious clients, bold thinking, and a team that brings it every day.
'We're proud to have delivered another record year — not just in growth, but in the depth and quality of work across the business. Basis is built to evolve, and this year proves the power of combining strategic thinking with innovative tools and exceptional talent.'
Most awarded insight consultancy of 2025
As well as being named Quirk's 2024 Marketing Research Supplier of the Year, Basis Global's success was recognised with a record 8 nominations at the 2025 MRS Awards — more than any other insight consultancy — and 5 wins, including:
Business Impact of the Year – Global (with EuroMillions)
Healthcare Research (with UKHSA)
New Consumer Insight (with Which?)
B2B Research (with Sage)
Social Impact (Liz Nelson Award with UKHSA)
These awards reflect the ambition of our clients, the strength of our team, and the impact we're able to deliver.
Growth that goes deeper
But success isn't just about numbers. It's the result of a deliberate strategy that sees us doubling down on high-impact, high-value work; strengthening our US and UK operations; and investing in AI-powered innovation that keeps our clients ahead of change.
With this, we've grown not just in size, but in strength. Our global team now sits at 140 — an 11% increase year-on-year — as we continue to invest in exceptional talent, career-defining opportunities, and a culture that fuels bold thinking across our UK and US offices.
Demand for AI-driven insight, long-term programmatic partnerships, and deep expertise has fuelled our momentum. As a result, we partnered with 45 new clients this year, with major wins across Gaming, Retail, Beauty, Pharma and Alcohol.
Charlotte Smith, Managing Partner at Basis Global commented:
'This has been a landmark year for Basis. We've scaled without losing what makes us different — deep thinking, fearless creativity, and an outstanding team. We're proud to work with some of the world's most ambitious brands and grateful for the trust they place in us.'
Looking ahead
We're investing boldly in the future — from deeper integration of generative AI, to emerging sectors, to a fresh new look that reflects who we are today.
'We're looking sharper, thinking bigger, and moving faster,' said Rune. 'And as ever, we're focused on helping our clients stay ahead in a fast-changing world. Here's to another record-breaking year in 2025.'
Built for complexity. Obsessed with clarity. And we're just getting started.
*All financial results quoted are provided for informational purposes only and are subject to statutory audit
About Basis Global
Basis Global is an award-winning insight consultancy that combines two decades of expertise with cutting-edge AI to help brands lead in a constantly changing world.
With operations across the U.K. and U.S., our work spans over 60 countries and multiple sectors—including Consumer, B2B, and Health. By blending human creativity with AI precision, we deliver tailored strategies, actionable insights, and measurable results that help brands navigate complexity and seize opportunities.
Learn more at basisresearch.com.
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