Latest news with #RuneMortensen
Business Wire
26-06-2025
- Business
- Business Wire
Basis Global launches dedicated B2B practice to meet growing demand
LONDON--(BUSINESS WIRE)--Basis Global has officially launched a dedicated division focused on B2B insight, marking a bold step forward in helping complex brands navigate long buyer journeys, high-stakes decisions, and niche audiences with greater clarity and speed. Building on a track record of award-winning work with B2B leaders like Sage, the new practice will offer specialist support across brand strategy, go-to-market planning, audience understanding, and commercial activation. Tom Percival joins Basis to lead the division, bringing over a decade of B2B insight experience across global brands, critical categories, and fast-changing markets. His past work includes brand repositioning, segmentation, market assessment, and customer journey mapping across sectors such as technology, financial services, logistics, and energy. 'I've always believed B2B deserves better — not just more data, but sharper strategy,' said Tom Percival, Managing Partner at Basis B2B 'This launch is about giving B2B teams the insight they need to move fast, win internal alignment, and build commercial strategies that work in the real world. 'It's a natural next step for Basis — and one I'm incredibly excited to lead.' Turning complexity into clarity B2B research often means navigating long sales cycles, multiple stakeholders, technical decision-making, and market noise. Basis B2B is built for this complexity — combining depth and agility to deliver strategic insight that drives real-world results. The new division will focus on six critical areas where B2B brands need sharper understanding: Market assessment and competitive intelligence Customer and audience understanding Brand strategy and tracking Innovation and foresight strategy Creative and communications testing Customer experience and buyer journey research It's designed to equip marketing, insight, and commercial teams with the clarity and pace today's B2B decisions demand. A sharp evolution of Basis's B2B credentials The launch builds on Basis's long-standing work with B2B clients — including its recent MRS Award for Best B2B Research with Sage — and responds to growing demand for insight that connects strategic thinking with executional impact. Rune Mortensen, CEO at Basis Global commented: 'B2B brands are facing more pressure than ever to make the right call, fast.' 'Our clients need to understand not just what's happening in their market — but how to act on it. 'This new practice gives them the firepower to do exactly that. It's built for momentum, with thinking and delivery that truly meets the moment.' About Basis Global Basis Global is an award-winning insight consultancy that combines two decades of expertise with cutting-edge AI to help brands lead in a constantly changing world. With operations across the U.K. and U.S., our work spans over 60 countries and multiple sectors—including Consumer, B2B, and Health. By blending human creativity with AI precision, we deliver tailored strategies, actionable insights, and measurable results that help brands navigate complexity and seize opportunities. Learn more at
Business Wire
29-05-2025
- Business
- Business Wire
Basis Global Celebrates Another Record-Breaking Year
LONDON--(BUSINESS WIRE)--In FY24/25, Basis Global cemented its position as one of the fastest-growing insight consultancies in the industry, delivering a record-breaking performance fuelled by deeper client partnerships, major industry recognition, and bold expansion across its UK and US markets. Turnover rose to £37.7 million — a 27% year-on-year increase — underlining continued demand for high-impact, consultative insight. Gross profit also rose by 37%, reflecting the strength and balance of the business as it heads into FY25/26. As Rune Mortensen, Group CEO at Basis, explains: 'Momentum like this doesn't happen by accident. It's the result of ambitious clients, bold thinking, and a team that brings it every day. 'We're proud to have delivered another record year — not just in growth, but in the depth and quality of work across the business. Basis is built to evolve, and this year proves the power of combining strategic thinking with innovative tools and exceptional talent.' Most awarded insight consultancy of 2025 As well as being named Quirk's 2024 Marketing Research Supplier of the Year, Basis Global's success was recognised with a record 8 nominations at the 2025 MRS Awards — more than any other insight consultancy — and 5 wins, including: Business Impact of the Year – Global (with EuroMillions) Healthcare Research (with UKHSA) New Consumer Insight (with Which?) B2B Research (with Sage) Social Impact (Liz Nelson Award with UKHSA) These awards reflect the ambition of our clients, the strength of our team, and the impact we're able to deliver. Growth that goes deeper But success isn't just about numbers. It's the result of a deliberate strategy that sees us doubling down on high-impact, high-value work; strengthening our US and UK operations; and investing in AI-powered innovation that keeps our clients ahead of change. With this, we've grown not just in size, but in strength. Our global team now sits at 140 — an 11% increase year-on-year — as we continue to invest in exceptional talent, career-defining opportunities, and a culture that fuels bold thinking across our UK and US offices. Demand for AI-driven insight, long-term programmatic partnerships, and deep expertise has fuelled our momentum. As a result, we partnered with 45 new clients this year, with major wins across Gaming, Retail, Beauty, Pharma and Alcohol. Charlotte Smith, Managing Partner at Basis Global commented: 'This has been a landmark year for Basis. We've scaled without losing what makes us different — deep thinking, fearless creativity, and an outstanding team. We're proud to work with some of the world's most ambitious brands and grateful for the trust they place in us.' Looking ahead We're investing boldly in the future — from deeper integration of generative AI, to emerging sectors, to a fresh new look that reflects who we are today. 'We're looking sharper, thinking bigger, and moving faster,' said Rune. 'And as ever, we're focused on helping our clients stay ahead in a fast-changing world. Here's to another record-breaking year in 2025.' Built for complexity. Obsessed with clarity. And we're just getting started. *All financial results quoted are provided for informational purposes only and are subject to statutory audit About Basis Global Basis Global is an award-winning insight consultancy that combines two decades of expertise with cutting-edge AI to help brands lead in a constantly changing world. With operations across the U.K. and U.S., our work spans over 60 countries and multiple sectors—including Consumer, B2B, and Health. By blending human creativity with AI precision, we deliver tailored strategies, actionable insights, and measurable results that help brands navigate complexity and seize opportunities. Learn more at
