Geetha Kailasam Interview: The market is built in such a way that a film attracts audiences only when big names are attached to it
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He reckons that the support coming his way would help market the film better; after all, 'Nowadays, no matter how good a film is, properly marketing it is key.' Vipin Radhakrishnan, director, and the team of Angammal are 'happy and excited' as the film, which stars actress Geetha Kailasam in the lead, won the Best Film prize at the New York Indian Film Festival (NYIFF) 2025. 'This award has motivated us, especially since Angammal is getting into its next stage — theatrical, and then, the OTT release. We think this will help the film reach a wider audience. We have conceived the film as an experimental commercial film. So, its win at the festival has made us confident that if we put out an honest work of art, the audience will connect with it,' says the filmmaker. Vipin is particularly happy for all the support coming his way. He reveals, 'We had previously screened the film at the MAMI Mumbai Film Festival, and the International Film Festival of Kerala, among others. The audiences there are also calling in to congratulate us on this win. It is overwhelming to see their support.' He reckons that the support coming his way would help market the film better; after all, 'Nowadays, no matter how good a film is, properly marketing it is key.'
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Geetha Kailasam Interview: The market is built in such a way that a film attracts audiences only when big names are attached to it
Before New York, Angammal was screened at the MAMI Film Festival, Mumbai, and the International Film Festival Kerala. When asked about the importance of awards and festivals, especially for a film like Angammal, Geetha shares, 'The market is built in such a way that a film attracts audiences only when big names are attached to it. Even for a film that has been screened at a festival, there are a lot of preconceived notions, where people wonder if they will be bored with the film or if it will actually be enjoyable.' When asked who should take up the mantle of providing support for films like Angammal, Geetha says, 'The producers and the distributors need to provide support for artistic films to be released. The theatres can be filled only to a point; beyond that, the audience will always prefer OTT. For theatres to be full, the audience needs to be familiar with the actor's work.'
