Gaming studio Supercell to expand on Tencent's WeChat with installation-free mini games
Tencent Holdings
WeChat as installation-free mini games, leveraging the super app's vast user base.
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Jakub Barczyk, business and operations lead for Supercell's Clash of Clans, said on Wednesday that Brawl Stars was already available on WeChat, known as Weixin in mainland China, while Clash Royale was 'currently being developed' for a September release on the WeChat mini-game platform. He made the remarks during a live-streamed session at a WeChat event in Chongqing.
Helsinki-based Supercell 'is focusing on seamless integration between the platform and mobile games, enabling effortless switching through synchronised assets', Barczyk said. 'This approach accommodates both existing players, ensuring their progress is saved, and new players, who will benefit from a streamlined experience.'
'This strategy aims to seamlessly integrate Supercell's popular games into the everyday routines of Chinese users through WeChat, providing easy access with classic experiences,' he added.
Barczyk said Supercell was focusing on WeChat mini games because of the rapid growth of the market and the rising popularity of lightweight games that can be played almost instantly without downloading a separate app.
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Since WeChat launched mini games in 2018, which run entirely within the super app, they have amassed 500 million monthly active users. Over 300 mini games had achieved quarterly sales of more than 10 million yuan (US$1.4 million), according to WeChat data released on Wednesday.
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