Pavilion KL Brings Disney's Stitch To Life With 'Aloha Summer' This School Holiday
KUALA LUMPUR, June 5 (Bernama) -- Pavilion Kuala Lumpur is bringing the beloved Disney character Stitch to life this school holiday with its 'Aloha Summer' campaign, a tropical-themed experience celebrating the upcoming live-action remake of Lilo & Stitch.
Running until June 15, the campaign transforms the mall into a vibrant, seaside-inspired escape, featuring colourful installations, themed merchandise, interactive activities and special meet-and-greet sessions designed for visitors of all ages.
Datuk Joyce Yap, chief executive officer (Retail) of Pavilion Kuala Lumpur, said the collaboration with Disney aims to create memorable experiences for families throughout the school holiday season.
'Our 'Aloha Summer' campaign brings Stitch's playful energy to life in a way that connects both long-time fans and new audiences. Through this mall-wide activation, we're capturing the spirit of Stitch -- a blend of adventure, fun and heart -- while delivering the laid-back, sunny vibes of summer,' she said in a statement today.
The Centre Court has been transformed into a vibrant island setting inspired by Stitch's Hawaiian home, featuring a variety of engaging pop-up booths and brand activations, including customisable merchandise by Parkson, a Stitch-themed vending machine by Miniso, collectible items from Metapark and a creative LEGO Stitch display at the iconic Spanish Steps.
At the Connection precinct, Watsons is hosting a dedicated Lilo & Stitch-themed pop-up, offering limited-edition products, tropical-inspired gifts and exclusive shopping surprises.
As part of the campaign, Maybank cardholders can enjoy special perks with exclusive redemptions, including a furry Lilo & Stitch pouch, a plush keychain blind box, or a puffy tote bag, subject to terms and conditions.
Joyce added that the event is designed to go beyond the conventional retail experience by fostering meaningful connections and shared moments among families.
'We believe in turning everyday outings into treasured family moments. Whether it's laughing at Stitch's antics or enjoying our tropical setting together, these experiences help build emotional bonds and lasting memories,' she said.
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