Shoppers in frenzy over £18 Sainsbury's summer dress that's flattering, heatwave-friendly and guarantees compliments
SHOPPERS are in a frenzy after spotting a "really pretty" summer dress in Sainsbury's - and hailed it their frock of the season.
Tu Clothing is the supermarket's in-house fashion label and is beloved by fashion fans for its stylish buys at affordable prices.
So if you want to look chic on a budget as well as feeling comfortable in the warmer weather, this bargain frock is the buy for you.
Shoppers have insisted the blue and white daisy-print Sainsbury's dress is "so comfortable to wear in the heat" thanks to its lightweight material and flowy design.
And the timing couldn't be better to snap it up, with temperatures set to hit highs of 33C across the UK, and 27C in Scotland.
The Gingham Daisy Midaxi Tea Dress comes in sizes six to 24.
Describing it on the website, the Tu Clothing team say: "Introduce beautiful florals to your wardrobe with our blue gingham tea dress.
"Cut to a flattering midi length, this dress has been designed with a pretty daisy pattern throughout.
"It's finished with short elasticated sleeves, button fastening and a thin waist belt."
The £26 frock is currently on sale for just £18.20, so it's the perfect time to pick it up for your summer wardrobe.
But it's completely sold out online, so you'll need to be quick to nab it in your nearest store.
And it has already racked up five-star reviews from delighted fashion fans.
Tesco fans are set to love the latest items in stores for 25 per cent off when you use clubcard
One said: "Really pretty, lovely fit, size 14, calf length, I'm 5'8, so will be longer if you're shorter, it's polyester but feels more like viscose/cotton, so comfortable to wear in heat."
"Lovely dress true to size. Fabric is very easy to wash and only needs quick iron", chimed in a second.
A third gushed: "This is my new season summer dress. As soon as I saw this I wanted to try it on. I had to travel to another store to find my size.
"I would say it comes up a little big, but as it's for summer I did not want a tight fit.
"It hangs well and the split at the front is flattering and not too high. I wore it the next day and got lots of compliments."
"Looking forward to summer to wear the dress", revealed a fourth.
A fifth added: "I bought this dress ready for spring and summer. It's so fresh looking and summery and it just fits so well."
Meanwhile, a sixth wrote: "This dress is gorgeous and very flattering, I bought it as i had a similar one many many years ago and I literally wore it out.
"Seeing this today I grabbed it and the same dress in the green which is also gorgeous. Buttons are fidly but once it's on, done and you only need to use the first 4 buttons really at the top.
"I'm going to keep my eyes open for more colours it's that amazing."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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