Associated Alcohols shares jump 6% after launch of premium whisky ‘Hillfort' in Uttar Pradesh
This launch marks a significant step in the company's strategy to strengthen its premium alcohol portfolio. Positioned as a high-quality offering, Hillfort is expected to cater to the growing demand for premium spirits in India's second-largest alcohol-consuming market.
With the successful rollout of Hillfort , the company plans to continue its premiumization journey by introducing more in-house brands. Upcoming products include Nicobar Gin and CP Vodka , along with other premium labels. These will be launched in a phased manner as part of a broader pan-India expansion strategy.
Associated Alcohols shares opened at ₹1,089.90 and, at the time of writing, reached an intraday high of ₹1,155.10, while the low stood at ₹1,087.00. The stock has shown notable movement, staying well above its 52-week low of ₹647.85 and inching closer toward its 52-week high of ₹1,496.00.
Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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