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This liquor company's stock gained 9% in trade; rose 61% in one year
This liquor company's stock gained 9% in trade; rose 61% in one year

Business Standard

time27-06-2025

  • Business
  • Business Standard

This liquor company's stock gained 9% in trade; rose 61% in one year

Associated Alcohols & Breweries shares spiked 8.5 per cent in trade on Friday, logging an intraday high at ₹1,165.8 per share on BSE. At 12:23 PM, Associated Alcohols share price was trading 4.32 per cent higher at ₹1,119.95 per share on the BSE. In comparison, the BSE Sensex was up 0.26 per cent at 83,970.16. The company's market capitalisation stood at ₹2,024.87 crore. Its 52-week high was at ₹1,496.3 per share and 52-week low was at ₹648.8 per share. In one year, Associated Alcohols shares have gained 61 per cent as compared to Sensex's rise of 6 per cent. CATCH STOCK MARKET LIVE UPDATES TODAY Why were Associated Alcohols shares rising? The buying interest on the counter came after Associated Alcohols launched its premium blended malt whisky 'Hillfort' in the State of Uttar Pradesh. Following the commercial rollout of Hillfort, the company intended to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products. "We wish to inform you that Associated Alcohols & Breweries Limited ('the Company') has launched its premium blended malt whisky 'Hillfort' in the State of Uttar Pradesh . The product is now available across select retail outlets," the filing read. About Associated Alcohols Established in 1989, Associated Alcohols and Breweries operates alcoholic beverages manufacturing facilities near Indore, Madhya Pradesh. The company's core focus is on producing Indian Made Foreign Liquor (IMFL), supported by an advanced infrastructure with 41 bottling lines that can produce 16 million cases annually. The company also has a manufacturing capacity of 45 MLPA of Extra Neutral Alcohol (ENA) and 40 MLPA of Ethanol. The company is involved in the sales of Indian Made Foreign Liquor (IMFL), Indian Made Indian Liquor (IMIL), Extra Neutral Alcohol (ENA), and Ethanol. Additionally, AABL operates as an IMFL franchisee for Diageo and Inbrew, further diversifying its portfolio, and is also actively engaged in contract manufacturing for United Spirits Limited (Diageo). With operations spanning five states—Madhya Pradesh, Kerala, Delhi, West Bengal, and Chhattisgarh—AABL has established itself as a key player in the alcoholic beverages industry, catering to diverse markets and consumer preferences.

Associated Alcohols shares jump 6% after launch of premium whisky ‘Hillfort' in Uttar Pradesh
Associated Alcohols shares jump 6% after launch of premium whisky ‘Hillfort' in Uttar Pradesh

Business Upturn

time27-06-2025

  • Business
  • Business Upturn

Associated Alcohols shares jump 6% after launch of premium whisky ‘Hillfort' in Uttar Pradesh

Associated Alcohols & Breweries Ltd. saw its shares jump over 6% in early trade after the company announced the launch of its premium blended malt whisky, Hillfort , in Uttar Pradesh. The product is now available at select retail outlets across the state. This launch marks a significant step in the company's strategy to strengthen its premium alcohol portfolio. Positioned as a high-quality offering, Hillfort is expected to cater to the growing demand for premium spirits in India's second-largest alcohol-consuming market. With the successful rollout of Hillfort , the company plans to continue its premiumization journey by introducing more in-house brands. Upcoming products include Nicobar Gin and CP Vodka , along with other premium labels. These will be launched in a phased manner as part of a broader pan-India expansion strategy. Associated Alcohols shares opened at ₹1,089.90 and, at the time of writing, reached an intraday high of ₹1,155.10, while the low stood at ₹1,087.00. The stock has shown notable movement, staying well above its 52-week low of ₹647.85 and inching closer toward its 52-week high of ₹1,496.00. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at

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