Jake Paul uses fear of being KO'd to motivate him as he bids to tee up world title shot by beating Julio Cesar Chavez Jr
JAKE PAUL admits he uses the fear of being knocked out as motivation - as he bids to set up a shock world title shot.
The YouTuber-turned-boxer returns TONIGHT against former middleweight world champion Julio Cesar Chavez Jr in California.
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And Paul has boasted how victory could land him a ranking - teeing him up for a controversial world title challenge.
But he is always one defeat away from his boxing empire coming crashing down - and he bears that in mind constantly.
Paul, 28, told SunSport: "I think definitely I use a bit of like fear and what people say as motivation, inspiration.
"But mostly I try to focus on the love and proving myself right and challenging myself at this point.
"Because I've already exceeded my expectations of what I was going to do in this sport and so everything else here is is a win, right?
"Like, I've built my whole entire dream life, businesses, companies, so really I'm just playing with house money now."
Paul admits he plays the role of boxing bad guy - a villain act that has helped earn him over $100MILLION (£73m) in the ring.
He said: "To conduct the orchestra, you must turn your back on the audience. So, I know what I'm doing, I'm just playing a game.
Jake Paul vs Julio Cesar Chavez Jr
JAKE PAUL'S controversial boxing career rolls on this weekend with the Problem Child facing boxing royalty in Anaheim, California.
Paul will face Julio Cesar Chavez Jr, a highly-decorated former world middleweight champion.
The Mexican, 39, has fought just once in the last four years but has the best boxing resume of any fighter to step into a ring with Paul - bar Mike Tyson, who was aged 58 at the time they fought.
Watch Jake Paul vs Julio Cesar Chavez Jr LIVE on DAZN PPV
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"People want to tune in to see me lose or the doubters, all of this stuff.
"But, at the end of the day, there's just as much love that, and that's what I focus on."
Paul returns for the first time since November when he beat Mike Tyson - who controversially returned aged 58 in front of 100m Netflix viewers.
And he dropped TWO STONE to scale back down to the 14st 4lb cruiserweight limit of 200lb to face 39-year-old Chavez Jr.
Paul has claimed the WBC and WBA plan to rank him in victory - putting him in line for what would be the most unlikely of title shots.
He said: "I think it's back to the drawing board after this, especially depending on what the WBC and WBA rank me after I win.
"If they rank me in the position where I can go for a world championship, then we're gonna try and get that done."
Paul - who has called out Anthony Joshua to fight in a British stadium - knows his brags of fighting for a world title will rile up boxing fans.
He knows it is also why plenty will pay the pay-per-view fee in the hope he gets silenced in the the ring once and for all.
But the prankster-gone-prizefighter said with a grin: "Thank you for the attention and your opinions, and that's what I'm drawing out of you.
"You're my puppet and I'm the puppeteer."
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