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Boost Your Business Visibility With Expert Local SEO Services Across New Zealand

Boost Your Business Visibility With Expert Local SEO Services Across New Zealand

Scoop3 days ago
If you want your business to appear in front of local customers right when they're searching, local SEO services are essential. At Ultimate Web Designs, we specialise in local SEO services that help businesses in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Palmerston North, Rotorua, Nelson, New Plymouth, Invercargill, and other New Zealand cities rank higher in local search results — driving more foot traffic, calls, and sales.
Why Local SEO Matters for Your Business
Most customers search online for products or services near them. If your business isn't showing up in local searches, you're missing out on valuable customers who are ready to buy.
Our local SEO services ensure your business appears on Google Maps, local directories, and the first page of Google for location-based searches — helping you get found faster and grow your local customer base, whether you're in Auckland or any city across New Zealand.
Why Choose Ultimate Web Designs for Local SEO?
1. Proven Local SEO Strategies
We use up-to-date, proven techniques that improve your Google My Business listing, optimise your website for local keywords, and build quality local citations — all tailored for your specific location and industry.
2. Increased Local Visibility & Traffic
Our local SEO services help your business rank higher for searches like 'best plumber in Auckland' or 'coffee shop near me in Wellington' — so you get more local customers contacting or visiting you.
3. Transparent Reporting & Results
You'll get regular updates showing your keyword rankings, website traffic, and how your local presence is growing. We believe in clear communication and measurable success.
4. Personalised, Hands-On Service
When you work with us, you deal directly with local SEO experts who understand the New Zealand market and your business goals — no confusing jargon, just clear, actionable advice.
Our Local SEO Process
Step 1 — Free Local SEO Audit: We analyse your current local search performance.
Step 2 — Custom Local SEO Plan: You get a tailored strategy focused on your key locations and services.
Step 3 — Optimisation & Execution: We optimise your website, Google My Business, and local listings.
Step 4 — Ongoing Monitoring & Support: We track progress, tweak strategies, and help you stay ahead of local competition.
Don't let your competitors take all the local traffic. Partner with Ultimate Web Designs for expert local SEO services that get your business noticed where it matters most — from Auckland to Christchurch and everywhere in between.
Visit www.ultimatewebdesigns.co.nz or call me directly at 021 791 234 to book your free local SEO audit.
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What we know about Scattered Spider, the hacker group targeting airlines
What we know about Scattered Spider, the hacker group targeting airlines

RNZ News

time8 hours ago

  • RNZ News

What we know about Scattered Spider, the hacker group targeting airlines

By Annika Burgess , ABC Photo: AFP Alarm bells were being sounded that Scattered Spider, a notoriously aggressive and prolific hacking group, had a new favourite target - the airline sector. The FBI and tech companies Google and Palo Alto Networks put out alerts over the weekend. They warned of multiple incidents in the airline and travel industry that resembled the group's operations. Now, it is believed Australia might have fallen victim to the cybercriminals. Qantas has announced that 6 million customer accounts had been exposed in a "significant" cyber attack. The airline would not confirm if it was the target of Scattered Spider, but experts said the attack appeared to have its signature moves. Scattered Spider, or UNC3944, is a loose-knit but aggressive hacking group. The "scattered" gang of affiliates goes by various names and aliases, such as Octo Tempest, Star Fraud, Scatter Swine and Muddled Libra. The members are believed to be mainly young native English speakers from the US and the UK. Some have reportedly been as young as 16 years old. Since emerging in 2022, together the gangs have been accused of breaking into and stealing data from some of the world's largest companies. They are alleged to be behind more than 100 targeted attacks across industries including telecommunications, finance, retail and gaming. Photo: 123RF The group goes from sector to sector, often targeting sectors that face significant customer pressure. And they aim for the big fish. In 2023, hackers tied to Scattered Spider broke into gaming companies , MGM Resorts and Caesars Entertainment, partially paralysing casinos and knocking slot machines out of commission. The $US14 billion gaming giant MGM Resorts operates over 30 hotels and casinos around the world, including in Macau and Las Vegas. The group has also caused mayhem across the UK , hitting some of the largest retail brands, including Harrods, Co-Op and Marks & Spencer (M&S). A recent cyber attack on M&S disrupted the company's online business for weeks. It has resulted in about £300 million in lost operating profit. Scattered Spider is known to use tactics such as social engineering, where hackers trick people into letting them into systems. They essentially target human vulnerabilities. The chief executive of M&S confirmed that "threat actors" had gained access to the retailer's systems via one of its contractors using social engineering techniques. The group typically exploits an organisation's IT helpdesk, using publicly available information to pose as a staff member. David Tuffley, a cybersecurity expert from Griffith University, said the tactics could be "pretty aggressive". "They would know just how to talk in the right way, to get people to do what it is they want them to do," he said. The impersonations could take place through phishing attacks, often fake emails or text messages, or the hackers may even make phone calls directly to the help desk. Daswin De Silva, a professor of AI and analytics and director of AI strategy at La Trobe University, said the tactics were "really manipulative". "Help desks want to resolve issues as quickly as possible," Professor De Silva told the ABC. "With a large organisation that has outsourced some of their business functions, they tend to be removed from the day-to-day operations of the main business. "When there is a disconnect like this … the security can be compromised." Another tactic the group is known to use is called multi-factor authentication (MFA) bombing or MFA fatigue. It involves attackers repeatedly sending MFA requests, such as notifications to a user's device, in an attempt to overwhelm them and trick them into approving a login. This could enable them to gain access to the data warehousing platform or manipulate password resets. Qantas has released a statement saying that it detected unusual activity on Monday on a third-party platform used by a contact centre. The airline said 6 million customers had service records in the platform, and it believed the proportion of stolen data would be "significant". An initial review confirmed the data included some customers' names, email addresses, phone numbers, birth dates and frequent flyer numbers, the airline said. "Importantly, credit card details, personal financial information and passport details are not held in this system," the statement read. "No frequent flyer accounts were compromised, nor have passwords, PIN numbers, or login details been accessed." The breach comes as the FBI has sent out a notification saying it has recently observed Scattered Spider "expanding its targeting to include the airline sector". 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Previous breaches on major Australian companies, including Medibank and Optus, have highlighted how cyber attacks can see people's data used as a bargaining threat to make companies pay a ransom. Another concern for Qantas customers is that their personal data could be onsold and then used to conduct fraud. Tuffley said that often, data from large-scale breaches would be combined to assemble enough information to impersonate someone. Criminals could then carry out scams such as SIM swapping or financial fraud. "They could contact a telco and say 'Hi, this is Dave, I lost my phone and I want to get a new SIM installed,'" he said. "The telco will go through all sorts of security vetting, but if they've got enough information about you, then they can succeed at that." De Silva said that often after a major breach, there would be a secondary round of attacks based on the data that was stolen. That could involve using the data to ask for password resets or security check-ups. 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Boost Your Business Visibility With Expert Local SEO Services Across New Zealand
Boost Your Business Visibility With Expert Local SEO Services Across New Zealand

Scoop

time3 days ago

  • Scoop

Boost Your Business Visibility With Expert Local SEO Services Across New Zealand

If you want your business to appear in front of local customers right when they're searching, local SEO services are essential. At Ultimate Web Designs, we specialise in local SEO services that help businesses in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Palmerston North, Rotorua, Nelson, New Plymouth, Invercargill, and other New Zealand cities rank higher in local search results — driving more foot traffic, calls, and sales. Why Local SEO Matters for Your Business Most customers search online for products or services near them. If your business isn't showing up in local searches, you're missing out on valuable customers who are ready to buy. Our local SEO services ensure your business appears on Google Maps, local directories, and the first page of Google for location-based searches — helping you get found faster and grow your local customer base, whether you're in Auckland or any city across New Zealand. Why Choose Ultimate Web Designs for Local SEO? 1. Proven Local SEO Strategies We use up-to-date, proven techniques that improve your Google My Business listing, optimise your website for local keywords, and build quality local citations — all tailored for your specific location and industry. 2. Increased Local Visibility & Traffic Our local SEO services help your business rank higher for searches like 'best plumber in Auckland' or 'coffee shop near me in Wellington' — so you get more local customers contacting or visiting you. 3. Transparent Reporting & Results You'll get regular updates showing your keyword rankings, website traffic, and how your local presence is growing. We believe in clear communication and measurable success. 4. Personalised, Hands-On Service When you work with us, you deal directly with local SEO experts who understand the New Zealand market and your business goals — no confusing jargon, just clear, actionable advice. Our Local SEO Process Step 1 — Free Local SEO Audit: We analyse your current local search performance. Step 2 — Custom Local SEO Plan: You get a tailored strategy focused on your key locations and services. Step 3 — Optimisation & Execution: We optimise your website, Google My Business, and local listings. Step 4 — Ongoing Monitoring & Support: We track progress, tweak strategies, and help you stay ahead of local competition. Don't let your competitors take all the local traffic. Partner with Ultimate Web Designs for expert local SEO services that get your business noticed where it matters most — from Auckland to Christchurch and everywhere in between. Visit or call me directly at 021 791 234 to book your free local SEO audit.

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