Rebecca Minkoff shifts to a licensing model
Dive Brief:
Rebecca Minkoff will shift from an inventory-based brand into a licensing-driven model, according to a press release last week.
As part of the shift, the contemporary fashion brand announced multiple new partnerships, including with Concept One for handbags, Vida Shoes International and Majesty Brands for lounge and sleepwear, as well as with Regal Jewelry in collaboration with JEM Brands Group for fine jewelry.
The brand will continue to operate its digital presence, key retail stores and select DTC activations.The brand's namesake co-founder and creative director, Rebecca Minkoff, will retain creative leadership and brand stewardship under this new structure, per the release.
Dive Insight:
In 2005, designer Rebecca Minkoff first appeared on the fashion scene with the launch of her popular Morning After Bag, which became a celebrity favorite with actors including Lindsay Lohan and Hayden Panettiere. The privately operated contemporary lifestyle brand was purchased by Sunrise Brands in 2022.
In its transition to a licensing model, the Rebecca Minkoff brand plans to 'unlock new growth channels and global scalability,' through 'leveraging the operational, manufacturing, and distribution expertise of specialized licensing partners,' per the release.
The company added that the move toward a licensing model is aligned with larger industry trends and will allow the brand to maintain creative control while scaling efficiently through partners with experience in their respective categories.
'The future of fashion is lean, agile, and partnership-driven,' Minkoff said in the release. 'This model allows us to focus on what we do best — innovating through design and storytelling — while our partners help bring that vision to life at scale.'
The licensing partners will help to create a business 'that can evolve with culture, not just chase it,' Minkoff added.
The move will also optimize capital deployment because it allows for a shift away from heavy inventory investment and toward a royalty-based revenue model, the company said. The expectation is that this will drive brand innovation through more focused research, development and experiential marketing initiatives.
'In our capacity as the licensee of the handbag, accessories, and travel categories, we plan to expand the breadth of products, and distribution points globally,' Sam Hafif, CEO of Concept One, said in the release. 'We have hired several key members of the Rebecca Minkoff team, and will leverage our product development and sales teams to support the business.'
Rebecca Minkoff has a presence in more than 900 points of distribution worldwide. Parent company Sunrise Brands owns a roster of contemporary fashion labels including Current/Elliott, NYDJ, Donald Pliner and Joie.
Recommended Reading
6 recent licensing deals that are reshaping the fashion industry
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 days ago
- Yahoo
VF reports flat revenue, decline at Vans
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Dive Brief: VF Corp. reported revenue of $1.8 billion for the first quarter of its 2026 fiscal year, flat compared to the same period last year, according to an earnings presentation Wednesday. The results were above the Vans owner's expectations, which projected a revenue decline of between 3% and 5% for the period. CEO Bracken Darrell attributed the company's performance to positive momentum at The North Face and Timberland, which grew by 6% and 11%, respectively. Vans still remains a pain point, with revenue at the skatewear brand declining 14% in Q1. The results were impacted by 'channel rationalization actions' as the company looks to return the brand to growth, Darrell said in the release. Analysts for both Evercore and Jefferies said the drop at Vans wasn't as bad as expected. Dive Insight: Without the impact of Vans, VF said its overall revenue for the quarter would have grown 6%. The better-than-expected results come as VF makes progress on its transformation program, dubbed Project Reinvent, which was introduced in October 2023. In the years since, the company has named several new executives, launched new campaigns for Vans, and laid off hundreds of people. In Wednesday's release, Darrell said the company was confident in its plans to return VF to long-term growth, both in revenue and in profit. 'As I pass the two-year mark in my role as CEO, we are on track with VF's transformation,' Darrell said. 'We are lowering costs, improving margins, reducing debt and transforming the organization. We have reset the table and soon will move to growth. That is what we are all here for and what the entire organization is now focused on.' Chart represents year-over-year % changes and total revenue in dollars. The Americas region — the company's largest by revenue — has been a focal point in VF's transformation plan, which called for bolstering sales and execution in North America. During Q1, revenue in the region fell 4%. Revenue in the region consisting of Europe, the Middle East and Africa grew by 4%, and revenue in the Asia Pacific region also grew by 4%. Meanwhile, VF's DTC channel fell 3%, while wholesale grew 1%. VF's other brands division, which includes Icebreaker and Smartwool, grew 4% year over year. Running shoe brand Altra grew more than 20%, which the company said was driven by recent launches of franchise styles and market share gains in the road and trail running categories. VF didn't give specific revenue figures for its other brands, although the company said declines at Dickies were 'slightly moderating.' In Q2, VF expects revenue to fall between 2% and 4%. Recommended Reading VF names chief operating officer as transformation plan continues Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
4 days ago
- Yahoo
Rebecca Minkoff shifts to a licensing model
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Dive Brief: Rebecca Minkoff will shift from an inventory-based brand into a licensing-driven model, according to a press release last week. As part of the shift, the contemporary fashion brand announced multiple new partnerships, including with Concept One for handbags, Vida Shoes International and Majesty Brands for lounge and sleepwear, as well as with Regal Jewelry in collaboration with JEM Brands Group for fine jewelry. The brand will continue to operate its digital presence, key retail stores and select DTC brand's namesake co-founder and creative director, Rebecca Minkoff, will retain creative leadership and brand stewardship under this new structure, per the release. Dive Insight: In 2005, designer Rebecca Minkoff first appeared on the fashion scene with the launch of her popular Morning After Bag, which became a celebrity favorite with actors including Lindsay Lohan and Hayden Panettiere. The privately operated contemporary lifestyle brand was purchased by Sunrise Brands in 2022. In its transition to a licensing model, the Rebecca Minkoff brand plans to 'unlock new growth channels and global scalability,' through 'leveraging the operational, manufacturing, and distribution expertise of specialized licensing partners,' per the release. The company added that the move toward a licensing model is aligned with larger industry trends and will allow the brand to maintain creative control while scaling efficiently through partners with experience in their respective categories. 'The future of fashion is lean, agile, and partnership-driven,' Minkoff said in the release. 'This model allows us to focus on what we do best — innovating through design and storytelling — while our partners help bring that vision to life at scale.' The licensing partners will help to create a business 'that can evolve with culture, not just chase it,' Minkoff added. The move will also optimize capital deployment because it allows for a shift away from heavy inventory investment and toward a royalty-based revenue model, the company said. The expectation is that this will drive brand innovation through more focused research, development and experiential marketing initiatives. 'In our capacity as the licensee of the handbag, accessories, and travel categories, we plan to expand the breadth of products, and distribution points globally,' Sam Hafif, CEO of Concept One, said in the release. 'We have hired several key members of the Rebecca Minkoff team, and will leverage our product development and sales teams to support the business.' Rebecca Minkoff has a presence in more than 900 points of distribution worldwide. Parent company Sunrise Brands owns a roster of contemporary fashion labels including Current/Elliott, NYDJ, Donald Pliner and Joie. Recommended Reading 6 recent licensing deals that are reshaping the fashion industry
Yahoo
22-07-2025
- Yahoo
Burberry stems its losses amid cost cuts
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Dive Brief: Burberry reported first quarter fiscal 2026 retail revenue of 433 million pounds, or about $584 million, down 6% year over year, according to a Friday earnings release. Comparable store sales for the period were up 1% year over year for the region comprising Europe, the Middle East, India and Africa. The key metric rose 4% in the Americas. In China, comp sales sank 5%, while in the rest of the Asia Pacific region, they fell 4%. The company also said that its previously announced organizational changes, which included up to 1,700 job cuts, were on target to foster 'greater collaboration and agility,' while its cost efficiency program was on track to deliver 80 million pounds in annualized savings by FY26. Dive Insight: Despite some losses, Burberry's Q1 results show marked improvement over the first quarter of fiscal 2025, when retail revenue sank 22% year over year and Joshua Schulman took over as CEO. Under Schulman, the company has been working toward a turnaround, and in November announced its strategic Burberry Forward plan. That initiative was designed to refocus the brand on its history and heritage, with particular attention on outerwear and scarves. At the time of the plan's announcement, Burberry said that the brand's falling revenue was a result of a move away from its core categories. 'Over the past year, we have moved from stabilising the business to driving Burberry Forward with confidence,' Schulman said in the release. 'The improvement in our first quarter comparable sales, strength in our core categories, and uptick in brand desirability gives us conviction in the path ahead.' Shulman added that while external challenges persist and the company is still in the early stages of its transformation, the initial progress is encouraging. By region, EMEIA growth was boosted by local spending but offset by a decline in tourist spending. Meanwhile, the Americas benefited from growth in new customers. In the Asia Pacific region, which includes Japan, South Korea, Southeast Asia, Australia and New Zealand, a challenging performance in Japan was partially offset by growth in South Korea. On a call with analysts, Schulman said that regions around China were suffering from a decline in tourism among Chinese consumers. In addition, he added that within China, Burberry was seeing an increase in sales among Generation Z and younger customers, while some customers in that region who focus more on 'investment dressing' tend to shop later in the year.
