Louis Vuitton Expands Lifestyle Vision With Launch of Comprehensive Home Collection in Milan
The brand is now writing a new chapter in the realm of design and decoration through the launch of the Louis Vuitton Home Collections, a comprehensive line that includes five product categories: Objets Nomades; the new Signature Collection of furniture and lighting; Decoration, which includes objects and textiles; Tableware, and Exceptional Gaming.
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The home collections will be unveiled at Milan's Neoclassical Palazzo Serbelloni and open to the public for the duration of city's Design Week and Salone del Mobile, running from Tuesday to April 13. The newly renovated Via Montenapoleone flagship is the first Louis Vuitton store in the world to carry the home collections.
'We first launched Objets Nomades in 2012, working with some of the best designers in the world, and we are now extending our home collection as a sign that we are a brand of culture, we don't only sell products,' said the brand's chairman and chief executive officer Pietro Beccari. 'We affirmed this for example with our New York store on 57th Street — we tell stories with historical memorabilia, books, vintage furniture, dining and artworks. We are part of people's lives in different forms. In Milan, also with our newly restored flagship on Via Montenapoleone, we want to convey this message, that we are a lifestyle brand and we want to be more in contact with people through different channels and ways to speak to them.'
To celebrate the launch, Louis Vuitton is paying tribute to the Italian graphic and Futurist artist Fortunato Depero, and to French architect and designer Charlotte Perriand with new collections of wool and cashmere plaids and cushions inspired by their archival designs. Louis Vuitton and its namesake foundation in Paris staged a major exhibition in 2019 celebrating Perriand's career.
Also, La Maison au Bord de l'Eau designed in 1934 by Perriand will be showcased in the courtyard of Palazzo Serbelloni during Design Week. Conceived to be assembled and dismantled as a form of holiday lodging, 81 years later Louis Vuitton is recreating it with pieces she designed, following the original blueprints. Louis Vuitton previously displayed it in 2015 and Beccari underscored its importance for the brand.
The Louis Vuitton Signature collection is a new furniture and lighting offer characterized by the brand's signature details and codes. It comprises modular sofas and chairs, sideboards and tables, made with luxury fabrics and precious woods, onyx and marquetry.
Louis Vuitton worked with a selected group of designers for the collection.
French designer Patrick Jouin conceived an armchair nestled within a zippered leather cladding and accessorized with a golden padlock similar to a travel trunk — a clear reference to the brand's heritage.
In keeping with his Argentinian origins, Cristián Mohaded expressed ethnic inspirations and through signature stitching, graphics or details of trunk-making craftsmanship, his pieces are subtly punctuated with the Louis Vuitton codes.
Patricia Urquiola presented a cocooning new armchair and various decorative objects, and Atelier Biagetti, founded by Alberto Biagetti and Laura Baldassari, a new lamp that emphasizes the designers' expertise with leather.
Asked about choosing the designers the brand works with, Beccari enthused about the longtime relationships established so far, while leaving a door open to other talents. 'Excellence, sophistication and avant-garde design are the common thread between the designers and architects and Louis Vuitton,' he said.
All products are made in Italy and France through a network of suppliers and the collections will only be sold in Louis Vuitton's stores.
On whether Louis Vuitton could also enter hospitality, Beccari said, 'We don't put limits to our future ambitions, we take steps in new territories, we give ourselves the time. We just launched our cosmetics and we did it taking our time. The same has to be done with home to become a successful business.'
With Objets Nomades this year, Louis Vuitton is introducing the Kaleidoscope cabinet by Estúdio Campana, crafted in eight colors, each released as a one-off. At Milan Design Week, it will be displayed in its blue version. Two new pieces join the Cocoon Couture series, the Boitata and the Uirapuru, to be released for the occasion as one-offs.
Estúdio Campana, founded by Humberto Campana in 1984 with his late brother Fernando, has been a design partner of Louis Vuitton since 2012, and is behind some of the most iconic designer pieces that have marked the history of the Objets Nomades collection — from the Cocoon seat to the Maracatu suspension element.
Since 2012, other designers that have worked on Objets Nomades range from Urquiola and Atelier Biagetti to India Mahdavi, Andrew Kudless, Tokujin Yoshioka, Frank Chou, Nendo and Marcel Wanders Studio, to name a few. The collections have been shown in Milan and at Design Miami, where they were first introduced.
As part of the games, the brand is launching a pinball machine inspired by the world of men's creative director Pharrell Williams and his fall 2025 show. That concept sets the tone for this range, which also includes a game table for lovers of chess or mahjong. Along the same lines, Estúdio Campana reinterpreted table football with a surrealist take inspired by the aquatic world.
'From Gaston-Louis Vuitton who started with his jouets [toys], there is a playful, fun element that is part of the brand and that I think people can like and it should be emphasized,' Beccari said.
As part of the home decoration and textiles, Urquiola conceived catch-all trays in her unique range of hues, as well as vases inspired by her Palaver chair, one of the signature Objets Nomades.
Spanish designer Jaime Hayon created an array of leather and ceramic objects.
There are also textile creations by Zanelatto/Bortotto and Mohaded, who designed plaids and cushions with graphic signatures inspired by the Damier and the house's initials, combined with intense color variations. The rugs were inspired by the clay mountains of his native Argentina, as well as the glaciers of southern Argentina. A series of vases and table centerpieces with chromatic and geometric variations completes the range.
The deep black color of the coiling collection by the Japanese designer Nendo on the Limoges porcelain is adorned with numerous variations of the Monogram, flowers and lozenges.
The ceramics are produced by Bernardaud, which was founded in Limoges in 1863.
Other porcelain designs include the Splendor and Constellation lines, released in late 2024 — as well as the Capri collection inspired by the Italian Riviera.
Depero is also represented by a collection of colorful tableware emblematic of his avant-garde graphic style and fantastical bestiary.
Launch Gallery: Louis Vuitton Launches Home Collection From Furniture to Decoration And More
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