Dingdong Dantes tapped as ambassador for 'Panatag Pilipinas' disaster risk communication campaign
According to Athena Imperial's report on "24 Oras," Wednesday, the Philippines' geographic location in the Pacific Ring of Fire makes the country particularly susceptible to various natural calamities.
To enhance public action and preparedness for these events, the OCD initiated the Risk Communication Advocacy campaign.
Initially available on online platforms, the "Panatag Pilipinas" campaign is expanding its reach significantly and will now be screened in cinemas and public spaces such as transport terminals.
"These are very important venues where we can exchange or show itong ating mga mensahe," OCD Asec. Bernardo Rafaelito Alejandro IV said.
"I appreciate the fact that it is now a multimedia campaign. One of the goals is also to make it accessible, to make it, of course, relatable and not intimidating," Dingdong said.
During the program launch, Department of Science and Technology Secretary Renato Solidum stressed the critical role of science in hands-on disaster preparedness.
"It is with your action that makes science more powerful and practical. The greatest strength lies in knowing when and how to utilize these tools effectively," he said.
The Department of National Defense (DND) also stressed the importance of making actions during disasters a muscle memory for safety.
"Our message remains clear and powerful: Alam ng Pinoy ang dapat gawin para maging ligtas sa panahon ng sakuna. These efforts must not only happen during times of disaster, they must begin before disaster strikes," DND USec. Irineo Espino said. —Carby Rose Basina/MGP, GMA Integrated News
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