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Primark's 'comfy' £10 sandals look 'just like' £550 designer Isabel Marant pair

Primark's 'comfy' £10 sandals look 'just like' £550 designer Isabel Marant pair

Daily Record13-07-2025
The Primark shoes bear a striking resemblance to a much more expensive pair from designer Isabel Marant
Primark is currently selling a pair of shoes that are remarkably similar to a more expensive counterpart. The high street giant, renowned for its budget-friendly fashion and homeware, may have just launched a new latest crowd-pleaser.
The Rita Ora Studded Toe Loop Sandals from Primark bear a striking resemblance to a style by luxury brand Isabel Marant but at a fraction of the price. Shoppers can bag the Primark version for £10, while the designer alternative retails at £550 online.

Both pairs feature matching brown, asymmetrical straps and ankle strap-style designs, complete with gold-tone hardware and a toe loop. Both straps feature suede-look material too.

However, there are some differences between the two. The designer shoes have flat gold studs, while the ones seen on Primark's versions are not. The Isabel Marant version are also made with real leather, unlike Primark's shoes.
Primark describes the sandals as "toe loop sandals with golden tone studs, a flat sole and adjustable ankle strap from the Rita Ora collection." They are available in tan or black.
The full Primark product description reads: "Keep your steps stylish this summer with these toe loop sandals from the Rita Ora collection. Designed with brown slim asymmetrical straps, they wrap neatly across the foot. The adjustable ankle strap ensures a secure fit, while golden tone studs add a touch of shine.
"A flat sole keeps things comfy for all-day wear, whether you're heading to the beach or out for brunch. Pair with everything from floaty dresses to cropped jeans to give your outfit a dose of celebrity style."
The complete designer description states: "Isabel Marant's 'Jiona' sandals are the perfect complement to the label's signature bohemian dresses. Crafted in Italy from supple leather, they're traced with gold-tone studs and have a wraparound profile. Find the perfect fit using the adjustable buckles."

Primark's Rita Ora Studded Toe Loop Sandals retail for £10, while the Isabel Marant Jiona studded leather slingback sandals come in at £550. This means shoppers could save £540 by opting for the cheaper alternative.
Shoppers can now get their hands on the Primark shoes, in black or tan, in stores. Shoppers can check stock levels at their closest store or opt for Click and Collect here.
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