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Reliance Retail invests in UK-based Facegym to bring facial fitness studios to India

Reliance Retail invests in UK-based Facegym to bring facial fitness studios to India

Business Upturn4 days ago
By Aditya Bhagchandani Published on July 3, 2025, 15:51 IST
Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in UK-based Facegym, marking another major step in its expansion in the fast-growing beauty and wellness space.
Founded by beauty entrepreneur Inge Theron, Facegym has pioneered a unique approach to skincare, blending non-invasive facial workouts with advanced skincare products. The brand, which already enjoys a cult following in London, New York, and Los Angeles, will now enter the Indian market through Reliance Retail's beauty platform Tira.
Reliance plans to establish and grow Facegym's presence in India over the next five years by opening standalone studios and dedicated spaces within select Tira stores across major cities.
'This aligns perfectly with the discerning beauty consumer in India who is experience-oriented and increasingly drawn to science-backed, innovative concepts,' said Bhakti Modi, Co-founder & CEO of Tira.
Facegym CEO Angelo Castello added: 'This partnership with Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market.'
The investment reinforces Reliance's strategy to strengthen its position in the beauty and personal care space. Tira, Reliance's omnichannel beauty platform, already hosts an expanding portfolio of brands, including homegrown labels like Akind, Dream, Immerse Play, and Nails Our Way.
Facegym, which began in 2014 at Selfridges, is known for its signature facial workouts—massage techniques, electrical muscle stimulation (EMS), and tools designed to sculpt, lift, and boost skin health.
With this partnership, Reliance aims to introduce Facegym's innovative offerings to India's beauty-conscious and wellness-driven consumers, leveraging its vast retail footprint and market expertise.
Ahmedabad Plane Crash
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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