Alam Flora expands reusable bag campaign to Temerloh's Pekan Sehari
ALAM Flora Sdn Bhd has extended its reusable bag campaign to Temerloh, Pahang, marking the initiative's second rollout after a successful debut in Putrajaya earlier this year.
The campaign held today at Pekan Sehari, Malaysia's longest and largest Sunday market, the campaign is part of the company's ongoing effort to curb single-use plastics and encourage more sustainable consumer behaviour.
It also coincides with the 50th anniversary of its parent company, Malakoff Corporation Bhd.
Alam Flora COO Mohamad Muhazni Mohd Zain said the campaign aims to instil the habit of bringing reusable bags, especially in high-traffic community spaces.
'We invite the public to embrace the practice of bringing reusable bags as a simple yet impactful step towards a cleaner and healthier environment,' he said at the event.
The 2.1km riverside market was selected for its strategic potential as a behavioural touchpoint, drawing thousands of visitors from across the country.
'Pekan Sehari Temerloh draws people from all walks of life nationwide. It's an ideal location to communicate sustainability messages effectively and inclusively,' Muhazni said.
At the event, Alam Flora distributed 300 reusable bags to shoppers, joined by Temerloh Municipal Council president Rizal Mustafa and SWCorp Pahang director Zaidi Tuah.
Muhazni said while many still depend on plastic bags, exposure to alternatives can spark change.
The campaign encourages market-goers to take ownership of their choices. Reusable bags, for instance, reduce litter, prevent clogged drains, and protect local wildlife—making neighbourhoods safer, more beautiful, and more liveable for all.
'It's even better if customers can politely refuse plastic from sellers and request items to be packed directly into their reusable bags — or at least use paper wrapping,' he said.
He also pointed to the company's earlier efforts, including a 'bring your own tiffin' campaign during the Ramadan Festival, as part of the same long-term push to change the way people consume.
Muhazni stressed that the campaign is not a commercial move, but a public service rooted in education and shared accountability.
'This is not about profit — it's about awareness. We're not doing this to make money, but to educate.
'When people understand the environmental impact, they're more likely to act,' he added.
He said Alam Flora's role goes far beyond waste collection. It involves empowering the public through consistent engagement and grassroots education—because real progress begins with informed communities.
The campaign, he said, is grounded in the belief that people make better choices when they understand the consequences.
Alam Flora is also working closely with local councils and enforcement bodies, including SWCorp, to ensure the programme is carried out systematically and has the structure to grow across regions.
'God willing, this will grow into a sustainable programme — not just a one-off,' Muhazni said.
The initiative is part of Malakoff's Environmental Solutions business pillar, which champions long-term waste management and environmental stewardship.
It also supports the United Nations Sustainable Development Goal 11, which aims to make cities inclusive, safe, resilient, and sustainable.
Ultimately, Alam Flora hopes the campaign will shift not only daily shopping habits, but also mindsets, encouraging Malaysians to rethink packaging, waste, and their role in preserving the environment for future generations.
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Malaysian Reserve
11 hours ago
- Malaysian Reserve
ECRL: Remapping the nation's growth engine
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At the national level, ECRL also provides opportunities for capital markets. As a BRI flagship, the project signals Malaysia's readiness to support large-scale infrastructure finance — including sukuk issuances, public-private partnerships and cross-border deals — making it a platform to attract international investors into BRI-linked projects. With the right incentives, ECRL could trigger financial innovation, ranging from syndicated infrastructure bonds to new financing models via Labuan, Sabah. Building Rail Talent Through Local Upskilling ECRL's operation phase is expected to create about 1,800 jobs. In May, Loke said ECRL Operation Sdn Bhd, a joint venture (JV) between Malaysia Rail Link Sdn Bhd and CCCC, will manage the workforce, with operations scheduled starting in January 2027. He said at least 80% of the workers will be Malaysians in technical and operational roles. 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CCCC has contributed RM12 million to support the training programme, which forms part of its investment in developing a sustainable and localised rail workforce. From freight logistics and financial inclusion to SME development and industrial spill-overs, the ECRL's impact will depend on how well it is integrated into the real economy — and whether the gains it promises reach surrounding communities. This article first appeared in The Malaysian Reserve weekly print edition
The Sun
20-07-2025
- The Sun
Alam Flora promotes reusable bags at Temerloh Sunday market
TEMERLOH: Alam Flora Sdn Bhd launched its 'Bring Your Own Reusable Bag' campaign at Pekan Sehari Temerloh, distributing 300 reusable bags to visitors. The initiative aims to raise awareness about the environmental harm caused by single-use plastics. Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign highlights the long decomposition period of plastic bags and encourages sustainable alternatives. 'We want to promote consistent use of reusable bags to help preserve the environment,' he said during the launch at the morning market. The campaign follows a similar effort during the Ramadan Festival in Putrajaya. Pekan Sehari Temerloh was chosen due to its recognition by the Malaysia Book of Records as the country's longest Sunday market, spanning 2.1 kilometres. Mohamad Muhazni added that the programme, organised with various agencies, focuses on awareness rather than profit. 'We must engage consumers directly to drive behavioural change,' he said. Temerloh Municipal Council president Rizal Mustafa expressed full support for the initiative. 'We welcome programmes that positively impact the public and the environment,' he said. - Bernama
New Straits Times
20-07-2025
- New Straits Times
Alam Flora launches reusable bag campaign in Temerloh
TEMERLOH: A total of 300 reusable bags were distributed by Alam Flora Sdn Bhd (Alam Flora) to visitors of the Pekan Sehari Temerloh here today in conjunction with the 'Bring Your Own Reusable Bag' Campaign. Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign was aimed at raising public awareness of the negative impact of using plastic bags on the environment, including pollution and the destruction of ecosystems. "We want to promote the use of reusable bags among the public because single-use plastic bags take a very long time to decompose. "This initiative is aimed at raising awareness and, in the long term, encouraging consistent use to help preserve the environment," he told reporters after launching the campaign at the morning market. The Bring Your Own Reusable Bag Campaign is a continuation of an initiative previously carried out by Alam Flora during the Ramadan Festival in Putrajaya. Mohamad Muhazni said Pekan Sehari Temerloh was chosen as the campaign venue in view of its recognition by the Malaysia Book of Records as the largest and longest Sunday market in the country, stretching 2.1km. "This programme, organised in collaboration with various agencies, is not profit-oriented but more about creating awareness. "It must also be aligned with the target market segment, and we need to reach out to consumers rather than wait for them to come to us," he said. Meanwhile, Temerloh Municipal Council president Rizal Mustafa said the council welcomed and fully supported the campaign. "I fully support initiatives like this, and we will support any programme that directly impacts the public," he said. – Bernama
