Alam Flora launches reusable bag campaign in Temerloh
Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign was aimed at raising public awareness of the negative impact of using plastic bags on the environment, including pollution and the destruction of ecosystems.
"We want to promote the use of reusable bags among the public because single-use plastic bags take a very long time to decompose.
"This initiative is aimed at raising awareness and, in the long term, encouraging consistent use to help preserve the environment," he told reporters after launching the campaign at the morning market.
The Bring Your Own Reusable Bag Campaign is a continuation of an initiative previously carried out by Alam Flora during the Ramadan Festival in Putrajaya.
Mohamad Muhazni said Pekan Sehari Temerloh was chosen as the campaign venue in view of its recognition by the Malaysia Book of Records as the largest and longest Sunday market in the country, stretching 2.1km.
"This programme, organised in collaboration with various agencies, is not profit-oriented but more about creating awareness.
"It must also be aligned with the target market segment, and we need to reach out to consumers rather than wait for them to come to us," he said.
Meanwhile, Temerloh Municipal Council president Rizal Mustafa said the council welcomed and fully supported the campaign.
"I fully support initiatives like this, and we will support any programme that directly impacts the public," he said.
– Bernama
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TEMERLOH: Alam Flora Sdn Bhd launched its 'Bring Your Own Reusable Bag' campaign at Pekan Sehari Temerloh, distributing 300 reusable bags to visitors. The initiative aims to raise awareness about the environmental harm caused by single-use plastics. Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign highlights the long decomposition period of plastic bags and encourages sustainable alternatives. 'We want to promote consistent use of reusable bags to help preserve the environment,' he said during the launch at the morning market. The campaign follows a similar effort during the Ramadan Festival in Putrajaya. Pekan Sehari Temerloh was chosen due to its recognition by the Malaysia Book of Records as the country's longest Sunday market, spanning 2.1 kilometres. Mohamad Muhazni added that the programme, organised with various agencies, focuses on awareness rather than profit. 'We must engage consumers directly to drive behavioural change,' he said. Temerloh Municipal Council president Rizal Mustafa expressed full support for the initiative. 'We welcome programmes that positively impact the public and the environment,' he said. - Bernama
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Alam Flora launches reusable bag campaign in Temerloh
TEMERLOH: A total of 300 reusable bags were distributed by Alam Flora Sdn Bhd (Alam Flora) to visitors of the Pekan Sehari Temerloh here today in conjunction with the 'Bring Your Own Reusable Bag' Campaign. Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign was aimed at raising public awareness of the negative impact of using plastic bags on the environment, including pollution and the destruction of ecosystems. "We want to promote the use of reusable bags among the public because single-use plastic bags take a very long time to decompose. "This initiative is aimed at raising awareness and, in the long term, encouraging consistent use to help preserve the environment," he told reporters after launching the campaign at the morning market. The Bring Your Own Reusable Bag Campaign is a continuation of an initiative previously carried out by Alam Flora during the Ramadan Festival in Putrajaya. Mohamad Muhazni said Pekan Sehari Temerloh was chosen as the campaign venue in view of its recognition by the Malaysia Book of Records as the largest and longest Sunday market in the country, stretching 2.1km. "This programme, organised in collaboration with various agencies, is not profit-oriented but more about creating awareness. "It must also be aligned with the target market segment, and we need to reach out to consumers rather than wait for them to come to us," he said. Meanwhile, Temerloh Municipal Council president Rizal Mustafa said the council welcomed and fully supported the campaign. "I fully support initiatives like this, and we will support any programme that directly impacts the public," he said. – Bernama
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Alam Flora Launches Reusable Bag Campaign In Temerloh
TEMERLOH, July 20 (Bernama) -- A total of 300 reusable bags were distributed by Alam Flora Sdn Bhd (Alam Flora) to visitors of the Pekan Sehari Temerloh here today in conjunction with the 'Bring Your Own Reusable Bag' Campaign. Alam Flora chief operating officer Mohamad Muhazni Mukhtar said the campaign was aimed at raising public awareness of the negative impact of using plastic bags on the environment, including pollution and the destruction of ecosystems. 'We want to promote the use of reusable bags among the public because single-use plastic bags take a very long time to decompose. 'This initiative is aimed at raising awareness and, in the long term, encouraging consistent use to help preserve the environment,' he told reporters after launching the campaign at the morning market. The Bring Your Own Reusable Bag Campaign is a continuation of an initiative previously carried out by Alam Flora during the Ramadan Festival in Putrajaya. Mohamad Muhazni said Pekan Sehari Temerloh was chosen as the campaign venue in view of its recognition by the Malaysia Book of Records as the largest and longest Sunday market in the country, stretching 2.1 kilometres. 'This programme, organised in collaboration with various agencies, is not profit-oriented but more about creating awareness. It must also be aligned with the target market segment, and we need to reach out to consumers rather than wait for them to come to us,' he said. Meanwhile, Temerloh Municipal Council president Rizal Mustafa said the council welcomed and fully supported the campaign. 'I fully support initiatives like this, and we will support any programme that directly impacts the public,' he said.
