Huda Beauty launches first India pop-up in New Delhi
The pop-up's launch event attracted 75 beauty creators from across Delhi, who explored the installation and new product launch, Huda Beauty announced in a press release. Open to the public until May 4, the space encourages customers to test the brand's latest offering and experience Huda Beauty's global appeal in a local setting.
The pop-up also offers an interactive space for visitors to explore Huda Beauty's brand universe, with product trials, themed installations, and content-tailored corners designed to engage makeup enthusiasts and digital creators alike. Huda Beauty's Easy Bake Setting Spray expands on the label's Easy Bake range, with a formula that aims to combine performance, comfort, and staying power.
The pop-up marks a new phase of engagement for the brand in India, with an approach focused on immersive beauty experiences and community-driven outreach. For Indian consumers, the installation brings Huda Beauty's international offerings closer to home in an interactive and experiential format.
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