Northern Health warns of possible measles exposure at prenatal clinic in Fort St. John, B.C.
In a social media post, the health authority said the potential exposure happened at Fort St. John Prenatal Clinic at 8407 112 Ave. on June 27, between 10:30 a.m. and 1:15 p.m.
Anyone who may have been exposed is asked to monitor for symptoms.
Those include fever, a blotchy rash, a cough and red, watery eyes.
Health officials have stressed that anyone who isn't vaccinated is vulnerable to measles and they encourage everyone to ensure they are up to date on their measles, mumps and rubella (MMR) vaccines.
Transmission of measles during pregnancy is rare, according to specialists, and if a baby contracts the disease from the mother in utero, the impact will depend on how far along the pregnancy is.
"Your risk of transmitting the infection to the baby varies during the different trimesters because of the development of the fetus, the development of the placenta and the blood flow," says Dr. Jacqueline Wong, a pediatric infectious disease specialist at McMaster Children's Hospital in Hamilton, Ont.
WATCH | Measles risks during pregnancy:
Dr. Sheryl Choo, a maternal-fetal medicine specialist at Royal Alexandra Hospital in Edmonton, says serious complications can result if people who are pregnant become infected with measles.
For instance, she says, pregnant people infected with measles can develop lung infections like pneumonia at almost double the rate of those who are not pregnant.
She says it can also increase the risk of serious complications, including miscarriage and premature birth.
Babies born to those infected with measles can also face complications related to premature birth — on top of the potential measles symptoms — such as low birth weight and breathing issues, which can result in stays in the neonatal intensive care unit.
Doctors say the measles vaccine isn't recommended to be administered to people who are already pregnant, and that it's best to get it before pregnancy.
That's because the measles vaccine contains a live strain that is a weakened form of the virus. In contrast, vaccines that contain inactivated viruses — like the flu vaccine — can be given during pregnancy.
Pregnant people who may have been exposed to measles are advised to contact their local health authority, who can determine if exposure occurred and direct patients to seek appropriate care without contributing to further spread.
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Yahoo
2 hours ago
- Yahoo
Hospital Services Market Size to Lead USD 24,173 Bn by 2034 Rising Chronic Illness and Aging Population Fuel the Market Demand
The global hospital services market size is predicted to increase from USD 14,323 billion in 2025 and is anticipated to be worth around USD 24,173 billion by 2034, expanding at a CAGR of 6.15% from 2025 to 2034. A study published by Statifacts a sister firm of Precedence Research. Ottawa, July 08, 2025 (GLOBE NEWSWIRE) -- According to Statifacts, the global reached USD 13,303 billion in 2024 and is estimated to attain USD 24,173 billion by 2034, growing at a CAGR of 6.15% during the forecast period from 2025 to 2034. Rising digital transformation, advanced technologies, the increasing demand for data-driven decision-making, and the need for continuous market tracking are driving the growth of the hospital services market. This Report is Readily Available for Immediate Delivery, Visit Here to Explore the Report Sample and In-depth Databook Now@ Hospital Services Market Overview The hospital services market refers to the arrangement and distribution, of a list of hospital services are collective activities of all departments and all personnel of a hospital, which end up in satisfactory patient care. Hospital services include everything from basic healthcare to emergency services in hospital, training and research for a major medical school center, and also services created by a network of industry-owned institutions like health maintenance organizations. In a hospital, types of services include home care, mental health services, rehabilitation, surgery, treatment, medical diagnosis, preventive care, and other services are among them. The hospital services market growth is driven by increasing global spending on research and development, increased mergers and acquisitions activity, and technological advancements in the healthcare sector. The benefits of hospital services include reduced medical complications, reduced hospitalizations, quality of care, improved productivity, improved communication & collaboration, mental health assistance, happier patients, financial security, cost savings, extreme data security, expedited access to care, and improved patient care. Hospital Services Market Highlights North America dominated the hospital services market in 2024. Europe is expected to show the fastest growth in the forecasted period of 2025-2034. By hospital, the public/ community hospital segment contributed the highest market share of 36% in 2024. By hospital, the private hospital segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. By service type, the inpatient services segment captured the biggest market share of 58% in 2024. By service type, the outpatient services segment is projected to experience the highest growth rate in the market between 2025 and 2034 By service areas, the cardiovascular segment generated the major market share of 21% in 2024. By service areas, the neurorehabilitation & psychiatry services segment is set to experience the fastest market growth from 2025 to 2034. Major Trends in the Hospital Services Market Which Principal Factors Shape the Hospital Service Industry? Rising global spending on research and development: Rising global spending on research and development can lead to breakthroughs that can drive profits and well-being for consumers. Research and development can lead to innovations in business. These may be in terms of new products and services, enhanced processes, and new ways to interact with customers. Advancements are also a useful way to grow a business. research and development is an essential driver of economic growth as it spurs progress, innovation, and invention. R&D spending can lead to innovations can drive profits and well-being for consumers. Technological advancements in the healthcare sector: The benefits of technological advancements in the healthcare sector include robotics for surgical procedures, robotics, lower healthcare costs, Internet of Medical Things (IoMT), improved public health, improved efficiency, improved communication, hospital communication systems, empowered patients, ease of workflow, better diagnostics, remote monitoring devices, greater patient care, improved patient care, AI in healthcare, wearables, healthcare access, electronic medical records, HER integrations, and telemedicine. Growth Factors in the Hospital Services Market Digital transformation of traditional industries: The digital transformation of traditional industries shows many positive results, like increased productivity, fewer errors, time and resource saving, and more, transforming traditional industries into new high-end technologies driven technologies. Key components of digital transformation for healthcare services include blockchain, artificial intelligence (AI), software development, custom mobile app development, big data, internet of things (IoT), and cloud computing. Digital transformation like the integration of automation, AI, and IoT have significantly improved their efficiency and operational development. Regulatory support: Regulatory support benefits include driving business growth, improving reputation & trust, preventing security breaches, enhancing internal processes & procedures, and avoiding fines & penalties. Regulatory affairs help pharma companies and hospital services to understand and meet different rules across countries, ensuring smooth global market entry. It makes sure all medicines are safe, effective, and meet strict health authority guidelines before and after launch. Ready to Dive Deeper? Visit Here to Buy Databook & In-depth Report Now@ Role of Artificial Intelligence (AI) in the Hospital Services Market Artificial intelligence (AI) in healthcare services may be used to increase efficiency in healthcare diagnoses. According to Harvard's School of Public Health, although it's early days for this use, using AI to make diagnoses may reduce treatment costs by up to 50% and improve health outcomes by 40%. In clinical settings, AI assists in diagnosing diseases, predicting patient outcomes, and personalizing treatment plans. In hospital management, AI improves operational efficiency, enhance patient flow & scheduling, and streamlines administrative tasks. The integration of artificial intelligence into healthcare promises heightened diagnostic accuracy, improved treatment planning, and informed decision making. Artificial intelligence tools can enhance accuracy, reduce costs, and save time compared to traditional diagnostic methods. AI-based chatbots can provide answers to common patient concerns. The use of this new technology is bringing about a massive transformation of the healthcare sector by improving medical research, care delivery, and efficiency, leading to enhanced patient outcomes and personalized treatments. What Are the Significant Achievements of the Leading Industrial Firms? In June 2025, a landmark $50 million philanthropic gift from Gilchrist and Amy Berg of Ponte Vedra, Florida was announced by Mayo Clinic. This transformative contribution will accelerate global healthcare innovation through Mayo Clinic's Innovative Exchange, which will be renamed the Mayo Clinic Berg Innovation Exchange in their honor. Source: News Network. Mayo Clinic In June 2025, the HCA Healthcare Foundation, through its Healthier Tomorrow Fund, will enhance its Healthier Tomorrow Fund, will enhance its work with Educate Texas, an initiative of Communities Foundation of Texas, through a new $1 million grant was announced by HCA Healthcare, Inc., one of the nation's leading healthcare providers. This donation builds upon the collaboration resulting from the Foundation's $1.35 million grant to the organization in 2022 and will continue to focus on increasing student access to program that allow healthcare careers, including high schools in Texas that offers pathways in Technology Early College High School (P-TECH) healthcare career tracks. Source: HCA Healthcare How Does IoMT Act as an Opportunity for the Hospital Services Market? Internet of Medical Things (IoMT) in healthcare services allows real time altering, tracking, and monitoring, which permits better accuracy, hands-on treatments, apt intervention by doctors and enhances complete patient care delivery results. IoT in healthcare services benefits include integration of multiple devices & protocols, data security & privacy, research, remote medical assistance, tracking and alerts, data assortment & analysis, end-to-end connectivity & affordability, and simultaneous reporting and monitoring. The main role of IoT I healthcare is to ease the patient's life by giving them a monitor over their medical condition. The use of IoT in medical devices needs a focus on the end-user. Medical devices like glucose meters are designed to record the data of the patient and their vital signs. Higher demand for home care services is conducive to the use of Internet of Medical Things devices so healthcare providers can keep up with a patient's condition in real-time. What Are the Potential Concerns Related to the Hospital Services Market? Supply chain disruptions: Manufacturers may responsible for disruptions at the supply chain level, delays, and unmet delivery problems can trigger customer's frustration and dissatisfaction. And also affecting current sales, supply chain issues can damage both customer relationship and brand loyalty. Supply chain challenges in hospital services include logistic & transportation challenges, data visibility & integration across systems, supply reliability & relationship management, demand forecasting & inventory management, cost containment & budget constraints, regulatory compliance & changing standards, and uncertainty. High initial investment costs: Compounding concerns of growing healthcare administration costs is the evidence that administrative complexity has an adverse impact on quality of care. The disadvantages of high initial investment include higher upfront costs, potential for reduced flexibility, and increased risk if the investment does not pay off. In addition, some businesses may struggle to secure funding for such large investments, which can limit their growth potential. High initial investment provides the potential for higher returns but come with a greater profitability of losses or more severe potential losses. What Is Going on Around the Globe in the Hospital Services Market? North America dominated the global hospital services market in 2025. Rising global spending on research and development, increased mergers & acquisitions activity, and technological advancements in the healthcare sector are driving the growth of the market in the North American region. U.S. Hospital Services Market Size 2024 to 2034 (USD Billion) The is calculated at USD 2,480 billion in 2024 and is predicted to reach around USD 4,021 billion by 2034, expanding at a CAGR of 4.95% from 2025 to 2034. How Do Hospital Services Act as a Key to the Healthcare Sector in the United States? The US is the only developed country without a system of universal healthcare, and a significant proportion of its population lacks health insurance. The U.S. healthcare system is unique among advanced industrialized countries. The U.S. does not have a uniform health system, has no universal health coverage, and only recently enacted legislation mandating healthcare coverage for almost everyone. The United States has one of the highest costs of healthcare in the world. In 2022, U.S. healthcare spending reached $4.5 trillion, which averages to $13,493 per person. By comparison, the average cost of healthcare person in other wealthy countries is less than half as much. Source: Wikipedia, DPE Aflcio, and Peter G. Peterson Foundation What To Expect From Asia Pacific's Hospital Services Market? Asia Pacific is projected to host the fastest-growing market during the forecast period. Expanding infrastructure, strong government policies and fundings, growing demand for eco-friendly & efficient solutions, and increased adoption of advanced technologies contributing to the growth of the hospital services market in the Asia Pacific region. How Do Hospital Services Act as a Key to the Hospital Services Market in India? The public hospital system is essentially free for all Indian residents except for small, often symbolic co-payments for some services. One of the significant benefits of the Indian Government's healthcare sector is the increased accessibility to healthcare services. The government has established primary health centers in remote and rural areas, ensuring that even the underprivileged sections of society have access to basic healthcare facilities. The primary benefit of government hospitals is their affordability. Source: Wikipedia and Swaasa Hospital Services Market Scope Report Attribute Key Statistics Market Size in 2025 USD 14,323 Billion Market Size in 2024 USD 13,303 Billion Market Size by 2034 USD 24,173 Billion Growth Rate from 2025 to 2034 CAGR of 6.15% Largest Market North America Base Year 2024 Forecast Period 2025 to 2034 Segments Covered By Hospital Type, By Service Type, By Service Areas, and By Region Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa Hospital Services Market Segmentation Hospital Type Insights Hospital Services Market Size by Hospital Type 2024 to 2034 (USD Billion) Segments 2024 2025 2034 State-owned Hospitals 4,561.6 4,905.3 8,184.0 Private Hospitals 3,873.3 4,194.0 7,435.7 Public/Community Hospitals 4,868.0 5,224.0 8,552.8 What Made Public/Community Hospitals the Dominant Segment in the Hospital Services Market? Public/community hospitals segment held a dominant presence in the hospital services market in 2024. In hospital services, functions of community health centers include making provisions for safe drinking water and basic sanitation, prevention and control of endemic diseases, collection of vital statistics of the area, health and nutrition, education and training of many health personnel working under the community health centers. One of the primary benefits of partnerships between hospitals and public health systems is the potential for more efficient resource use. Public hospital systems make healthcare more accessible and affordable for a broader population. Public hospitals may offer a wide range of medical services at a high standard, and many are equipped with specialized departments and advanced medical technology. Source: Dmeo Gov. and Obermair Private hospitals segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. Private hospital benefits include we may get extra services like private room, we may able to choose when to book elective surgery, waiting times for elective surgery are generally shorter, and we can choose our doctor. Private hospitals complement the public system by providing advanced medical care and specialized services. They can cater to those who can afford higher costs and prefer quicker, more personalized care. Source: Karetrip and Health Direct Service Type Insights Hospital Services Market Size by Service Type 2024 to 2034 (USD Billion) Segments 2024 2025 2034 Outpatient Services 5,575.3 6,055.5 11,016.5 Inpatient Services 7,727.5 8,267.8 13,156.0 How the Inpatient Service Segment Dominated the Hospital Services Market? Inpatient services segment accounted for a considerable share of the hospital services market in 2024. The inpatient care benefits include the availability of emergency services in case a patient codes, or loses spontaneous circulation and heartbeat. Inpatient care benefits cover any kind of diagnostic or therapeutic procedure, and also hospital charges for individuals who may need confinement in a hospital. Outpatient services segment is projected to experience the highest growth rate in the market between 2025 and 2034. Outpatient services benefits include ensures patient satisfaction, results in better healthcare efficiency, convenient, allows better treatment outcomes, results in swift treatment, allow wider access to healthcare facilities, pocket friendly, and saves time. Outpatient services means our health insurance offers coverage for the costs of doctor consultations, minor treatments, diagnostic costs, and even prescribed medicines when we are not required to admit to the hospital. Service Areas Insights Hospital Services Market Size by Service Areas 2024 to 2034 (USD Billion) Segments 2024 2025 2034 Cardiovascular 2,857.5 3,055.6 4,837.7 Acute Care 567.1 611.4 1,044.0 Cancer Care 1,922.3 2,075.0 3,581.6 Diagnostics and Imaging 2,112.9 2,277.7 3,885.1 Neurorehabilitation & Psychiatry Services 1,656.2 1,790.9 3,138.4 Gynecology 727.7 781.6 1,290.0 Others 3,459.2 3,731.1 6,395.8 How Cardiovascular Services Segment Dominated the Hospital Services Market? Cardio-vascular services segment led the hospital services market. Regular cardio-vascular health checkup benefits include prevention is better than cure, convenient location & expert care, tailored heart health packages, non-invasive and painless testing, women-specific health checks, stress testing for accurate diagnosis, affordable heart health management, personalized lifestyle & dietary advice, comprehensive testing for better insights, and early detection of heart disease. Acute care services segment is set to experience the fastest rate of market growth from 2025 to 2034. Acute care is essential for addressing urgent healthcare needs, and providing immediate medical care for severe health problems that needs immediate attention. It plays a critical role in managing acute health problems effectively, preventing further deterioration, and saving lives. Browse More Research Reports: The North America hospital services market size surpassed USD 5,012 billion in 2024 and is predicted to reach around USD 8,757 billion by 2034, registering a CAGR of 5.74% from 2025 to 2034. The Asia-Pacific hospital services market size was estimated at USD 3,871.13 billion in 2024 and is projected to be worth around USD 7,525.71 billion by 2034, growing at a CAGR of 6.87% from 2025 to 2034. The Europe hospital services market size was evaluated at USD 2,895 billion in 2024 and is expected to grow around USD 4,857 billion by 2034, registering a CAGR of 5.31% from 2025 to 2034. The China hospital services market size was calculated at USD 1,123 billion in 2024 and is predicted to attain around USD 2,288 billion by 2034, expanding at a CAGR of 7.37% from 2025 to 2034. The Germany hospital services market size surpassed USD 858 billion in 2024 and is predicted to reach around USD 1,331 billion by 2034, registering a CAGR of 4.48% from 2025 to 2034. Ready to Dive Deeper? Visit Here to Buy Databook & In-depth Report Now@ Competitive Landscape in the Hospital Services Market Mayo Clinic: This is a private American academic medical center focused on integrated healthcare, education, and research. HCA Healthcare: This is an American for-profit operator of healthcare facilities. Cleveland clinic: This is a non-profit, multi-specialty academic medical center that integrates clinical and hospital care. Spire Healthcare Group plc: This is a leading provider of private healthcare, running 38 private hospitals and over 50 clinics, consulting rooms and medical centers in UK. Ramsay Health Care: Ramsay Health Care Limited is an Australian multinational healthcare provider and hospital network. Ascension Health: Ascension Health is a large private Catholic healthcare system in the United States. Community Health Systems, Inc.: One of the nation's leading healthcare providers. Developing and operating healthcare delivery systems across 14 states. Tenet Healthcare: Tenet Healthcare Corporation is an American for-profit multinational healthcare services company based in Dallas, Texas. Fortis Healthcare: Fortis is India's leading healthcare service provider with 28 hospitals, 2.5K+ doctors, and 4K+ operational beds touching 2 million+ lives annually. What is Going Around the Globe? In July 2025, the new era government's 10 Year Health Plan to bring the Neighborhood Health Services (NHS) closer to home was launched by Prime Minister. Neighborhood Health Services (NHS) to be rolled out across the country, bringing diagnostics, mental health, post-op, rehab, and nursing to people's doorstep. Source: In June 2025, 'Sneha Sparsha' an innovative homecare initiative dedicated to supporting cancer patients at their doorstep was launched by SH Binayak Multi-Specialty Hospital, in association with the Institute of Breast Disease, Kolkata and the Asian Medical Foundation. Source: The Times of India Segments Covered in the Report By Hospital Type State-owned Hospital Private Hospital Public/ Community Hospital By Service Type Outpatient Services Inpatient Service By Service Areas Cardiovascular Acute Care Cancer Care Diagnostics, and Imaging Neurorehabilitation & Psychiatry Services Gynecology Others By Geography North America U.S. Canada Europe Germany France United Kingdom Rest of Europe Asia Pacific China Japan India Southeast Asia Rest of Asia Pacific Latin America Brazil Rest of Latin America Middle East & Africa (MEA) GCC North Africa South Africa Rest of Middle East & Africa You can place an order or ask any questions, please feel free to contact us at sales@ Statifacts offers subscription services for data and analytics insights. This page provides options to explore and purchase a subscription tailored to your needs, granting access to valuable statistical resources and tools. Access here - Contact US Ballindamm 22, 20095 Hamburg, Germany Web: Europe: +44 7383 092 044 About US Statifacts is a leading provider of comprehensive market research and analytics services, offering over 1,000,000 market and custoer data sets across various industries. Their platform enables businesses to make informed strategic decisions by providing full access to statistics, downloadable in formats such as XLS, PDF, and PNG. Our Trusted Data Partners: Precedence Research | Towards Healthcare | Towards Packaging | Towards Automotive | Towards Food and Beverages | Towards Chemical and Materials | Towards Dental | Towards EV Solutions | Nova One AdvisorError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


Forbes
3 hours ago
- Forbes
How Women Can Drive Mission-Driven Marketing In Healthcare
Kamya Elawadhi is Chief Client Officer at Doceree. Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing number of women in leadership roles across industries, who are rewriting the rules of engagement through their efforts. And in marketing, in particular, the number of women in the field has been growing. In 2021, research by LinkedIn found that women made up about 66% of healthcare marketing roles in North America. As a woman in the healthcare digital marketing space, I've seen how leveraging the power of strategy and communication can redefine how marketers connect with healthcare providers (HCPs) and patients. With a focus on mission-driven strategies, a keen strategic vision and a constant commitment to innovation, I believe women leaders in this space have an opportunity to propel the sector forward. Let's explore the pivotal role women play in mission-driven marketing in healthcare and how we can continue making our impact felt. Understanding Mission-Driven Marketing But first, we need to understand what mission-driven marketing is. In healthcare, mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as improving patient outcomes and advancing welfare. Unlike traditional marketing strategies that focus heavily on profit generation and increasing brand visibility, mission-driven marketers put their energy into crafting campaigns that eventually lead to meaningful impact. Through mission-driven marketing, marketers can help deliver consistent messaging to health brands' audiences and enable pharma brands to build trust with patients and HCPs. Shaping Purpose-Driven Strategies To have the greatest impact, women marketing leaders should base their efforts around embedding mission-driven strategies within marketing campaigns, as well as fostering a culture of inclusivity. This can ensure contemporary marketing campaigns work toward achieving broader industry goals, such as improving medicine affordability and patient outcomes. Another important step is balancing business objectives with ethical considerations, as this can lead to campaigns that not only drive engagement but also work toward the idea of improving patient care. Women leaders can also champion data-driven approaches to measure the impact of mission-driven initiatives. For instance, teams can use analytics to track how marketing strategies are impacting medicine affordability. This blend of empathy and data-backed precision can empower marketers to create healthcare marketing strategies that are good for patients while offering greater results for healthcare brands. Relatable And Responsible Storytelling There's no denying that storytelling is at the core of mission-driven marketing efforts. Women within the healthcare marketing ecosystem can craft compelling narratives to humanize healthcare by focusing on real patient experiences. This can result in campaigns that resonate with audiences emotionally. I am increasingly seeing brand campaigns that share narratives highlighting resilience and hope. These campaigns prioritize key ideas such as consent and representation, ensuring no story is shared in an irresponsible manner. This, in turn, can make healthcare marketing more relatable. However, a key to delivering these campaigns effectively is empathy. This is especially important when tackling sensitive topics, such as mental health or chronic illness. Another important consideration when treading the murky waters of healthcare marketing is avoiding ethical pitfalls. The world of healthcare marketing is a tightly controlled space, with regulatory guidelines such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) offering a tight framework to work within. As such, it's important to stay informed about legal and ethical guidelines to create campaigns and stories that are responsible and compliant. Expanding Access and Engagement Many marketing teams are using AI- and machine learning-based tools to improve communication and target their messaging. By analyzing user data, women in marketing are well-positioned to create targeted campaigns that address specific health needs. Women also have an opportunity to lead the push for more inclusive digital platforms and develop campaigns focused on low-income or marginalized communities, including women. These campaigns can help break down barriers in healthcare, aligning with the mission of equitable healthcare access for all. Ultimately, I believe integrating technology and narrating stories in a humane manner will help make digital campaigns both impactful and inclusive. Overcoming Challenges: Navigating A Complex Landscape Despite their contributions, women in healthcare marketing can face complex challenges, including gender bias and resource constraints. Yet, I've seen women continue to work hard to drive forward mission-driven marketing campaigns and prioritize long-term impact over immediate profits. Moving forward, women can push for more support for social impact initiatives and use data to demonstrate a return on investment in terms of patient trust and brand loyalty. Along with this, consider mentoring the next generation of female marketers. This can help foster women's empowerment and support the sustainability of mission-driven marketing. The Future: Women Leading With Vision With emerging trends in healthcare such as value-based care aligning closely with the goals of mission-driven marketing, the future for the latter looks good, and I believe women are poised to take charge in such efforts. In the future, I expect to see more women experimenting with AI-driven campaigns and rising to executive roles. As a result, their influence will continue to shape healthcare marketing. By prioritizing mission over metrics, women can continue to redefine success and create brands that inspire trust and drive meaningful change. Despite challenges, women's resilience and vision are set to pave the way for a more inclusive, impactful future for healthcare marketing. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?


Forbes
4 hours ago
- Forbes
AI's Secret Weapon? Empathy That Builds Real Human Connection
Albert Kim is the founder and CEO of Sota Cloud, pioneering through compassionate innovation. Jade is six weeks pregnant and scared. Beyond the usual worries a young woman might face when she learns she is unexpectedly expecting, she is also battling opioid addiction. She knows that to give both her baby and herself the best chance at a brighter future, she must overcome opioid use disorder—but she's afraid to bring it up with her OB/GYN or primary care doctor. Instead, Jade turns to an online service. She explains her circumstances to a counselor via chat and is immediately met with empathy: "Jade, I appreciate you sharing your story with me. It takes great strength to recognize a problem and authentically ask for help. I have some suggestions from the American College of Obstetricians and Gynecologists on how you can begin your journey to recovery.' The counselor then provides Jade with accurate, evidence-based information about buprenorphine, a powerful medication used to help reduce opioid cravings and withdrawal symptoms as part of medication-assisted treatment (MAT), a widely accepted approach to treating opioid addiction. When AI Delivers Empathy And Accuracy At first glance, this story seems like a triumph of both technology and human empathy. The internet's power to connect people across distance supported this young mother at her most vulnerable. But there's a twist: The counselor who so deftly responded wasn't a person at all—it was an AI chatbot powered by OpenAI's GPT-4. It had been trained to provide accurate, compassionate treatment guidance to pregnant women suffering from opioid addiction. In fact, this interaction came from a recent study conducted by a University of Missouri researcher who wanted to determine whether AI could deliver both useful care advice and the kind of emotional intelligence patients often don't receive from human providers. One more clarification: Jade wasn't a real woman, but one of many simulated patients portrayed by researchers during the experiment. Still, the results speak volumes. The chatbot's responses were later reviewed by clinicians, who found them to be 96% accurate—a remarkably strong showing. What AI Empathy Means For Business Let's make this real. How does an experiment involving pregnant women relate to your business? The answer is simple: The ability to embed the kind of empathy demonstrated in this study into your own organization's digital interactions can fundamentally change how customers experience your brand. In 2025, AI virtual agents and digital assistants mediate more and more of our online conversations. A chatbot may be the first point of contact for a prospective customer. How your company—and your AI—responds in that moment may determine whether you create a loyal customer or lose a lead. But it goes even deeper than that. A positive interaction can turn a customer into an advocate. A bad one can drive them—and possibly others—away. Design For Emotional Intelligence The problem often lies in how AI has traditionally been designed. For years, the focus was on fulfilling demands, not understanding emotions. Developers may have assumed that empathy was too complex to build into a model—setting a low bar from the start. That assumption is crumbling. The addiction chatbot study is just one example of many in which AI demonstrated the capacity to deliver both accurate and empathetic responses. The implications are enormous. In your business, the way customers interact with AI is crucial to a positive outcome. Their tone, urgency and distress levels are all factors a human can follow and act upon. If your AI can detect emotional cues and act accordingly, it's no longer a command parser—it becomes a listener. When empathy is baked into your AI from the start, you're building a system that can make people feel heard, respected and supported—before a human even enters the conversation. Empathy At Every Level Of course, emotional intelligence shouldn't end with your chatbot. As CEO of a web-based dental imaging software company, I ensure that compassionate innovation is built into our operations in several ways: • Actively listening to frontline dentists and customers to improve our tools and services • Collaborating closely with vendors and suppliers to co-create solutions, not just transactions • Building long-term partnerships based on mutual respect and shared goals These relationships—internal and external—are where breakthroughs happen. Suppliers become collaborators. Customers become co-designers. Empathy becomes a competitive edge. A Clear Path Forward Looking ahead, AI brings both uncertainty and opportunity. From where I sit, one thing is becoming clearer by the day: Future success won't hinge on which company has the most advanced AI model. It will come down to which companies use AI to build stronger, more human connections. Empathy isn't soft—it's strategic. And increasingly, it's the differentiator that will separate tomorrow's leaders from the rest. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?