logo
Burger King going on tour in Japan, visiting areas where no restaurants exist yet

Burger King going on tour in Japan, visiting areas where no restaurants exist yet

Japan Today17-06-2025
By SoraNews24
Although the fast food market in Japan is large, it can be really tough to crack. Many have tried to cross over from the USA but only a few have reached the status of McDonald's or KFC. Taco Bell arrived amid great fanfare but now seems to be barely hanging on and Wendy's has formed some kind of symbiotic relationship with a Japanese chain to maintain its presence here.
Burger King, on the other hand, has shown itself to be a real scrapper when it comes to getting a piece of the Japanese market. For years now, they've been coming up with innovative ideas and creative campaigns to keep people thinking about them. Their efforts have been paying off too, and the number of locations in Japan has nearly quadrupled over the past five years to 281 branches today.
There's still room to grow, however, and Burger King is ready to head out on tour to explore strange new prefectures, to seek out new customer bases and new food courts, to boldly go where no Whopper has gone before.
Burger King is fueling up their food truck and preparing to kick off King On Tour 2025. Its first stop will be the Sasebo City Sports and Culture Center in Nagasaki Prefecture from 20 to 22 June at the same time the PJF Pickleball Japan Open Sasebo in Japan is held. This is no coincidence as Burger King recently became an official sponsor of the pro pickleball league.
▼ The Burger King tour truck will be tastefully wood-paneled.
Those in the area can grab a classic Whopper with Cheese and a can of Coca-Cola or Coca-Cola Zero for 1,000 yen.
Also available for a limited time is the Spicy BBQ Whopper and cola, also for 1,000 yen. This burger has the same flame-grilled all-beef patty as the Whopper but is flavored with two sauces: the rich and slightly bitter Bull's-Eye Barbecue Sauce and a Special Spicy Sauce that has the kick of chili peppers, the umami of garlic, and the complexity of the fermented bean chili paste doubanjiang.
And of course, it wouldn't be Burger King and pickleball collab event without the new, limited-edition Pickleball Burger consisting of three all-beef patties and 11 pickles served on a rice bun with a cola for 2,000 yen.
Bearing in mind that this is a food truck rather than a proper restaurant, quantities will be limited to between 300 and 400 servings. On the other hand, everyone who purchases a burger combo from the truck will receive commemorative stickers including ones with the name of the location and in this case, a Pickleball Japan logo.
This is just the start of King On Tour 2025, which will run until the end of the year, and Burger King is currently accepting suggestions on where to take their truck next. Just reply to their dedicated tweet with your requested location and the hashtag #バーガーキングを呼ぼう (#CallBurgerKing) before 9 July and they'll consider it.
▼ This tweet right here
The chosen locations will be announced in August, so keep your eyes peeled because even if you didn't call it, the Burger King truck might still be rolling into your area before too long.
Source, images: PR Times
Read more stories from SoraNews24.
-- Burger King releases a Pickleball Burger in Japan
-- World's first Ice Whopper now on the menu at Burger King Japan
-- We tried Japan Burger King's Deluxe Chicken Whopper for some serious volume 【Photos】
External Link
https://soranews24.com/2025/06/17/burger-king-going-on-tour-in-japan-visiting-areas-where-no-restaurants-exist-yet/
© SoraNews24
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Curry and Quests: Monster Hunter Wilds Teams Up with CoCo Ichibanya
Curry and Quests: Monster Hunter Wilds Teams Up with CoCo Ichibanya

Tokyo Weekender

time3 hours ago

  • Tokyo Weekender

Curry and Quests: Monster Hunter Wilds Teams Up with CoCo Ichibanya

This summer, curry-loving gamers are in for a treat. Capcom's Monster Hunter Wilds has joined forces with Japan's beloved curry chain, CoCo Ichibanya , for a nationwide campaign that brings the thrill of the hunt straight to your plate. Running until August 31, the 'CoCo Ichi Hunter' campaign invites diners across Japan to complete a series of three real-life 'quests,' unlocking exclusive prizes and limited-edition content along the way. The face of the limited-time campaign is 'NeCoichi,' a mischievous new curry-themed Palico character. List of Contents: A Three-Quest Feast for Fans Where to Play Related Posts Courtesy of Coco Ichibanya A Three-Quest Feast for Fans Just like in Monster Hunter , participants are encouraged to take on quests, but with a delicious twist. Quest 1: Eat Like a Hunter Dine in at a participating CoCo Ichibanya and spend ¥1,000 or more to receive an original Monster Hunter coaster. To claim your prize, show the dedicated reward screen on the campaign website or simply ask for a coaster. Designs are random, quantities are limited and certain locations may not offer the gift, so be sure to hunt wisely. Quest 2: Keep the Receipt Every receipt for a qualifying in-store or takeout purchase over ¥1,000 can be entered into a lottery for exclusive merchandise. While delivery and retail items are excluded, your everyday curry order might just turn into a rare find. Quest 3: Join the Hunt on X Follow CoCo Ichi's official X account and keep an eye out for the nine special campaign posts. If each reaches 10,000 reposts, everyone will unlock a set of Monster Hunter -themed SNS icons, headers and mobile wallpapers. And for those who help spread the word, there's a chance to win a ¥1,000 CoCo Ichi meal voucher. Where To Play The campaign is available at most CoCo Ichibanya locations nationwide, with a few exceptions including select stadium and event-based branches. A full list of participating stores is available on the official campaign site . Whether you're a seasoned hunter or just in it for the spice, CoCo Ichi Hunter offers a playful and flavorful way to celebrate two of Japan's favorite things: role-playing games and curry. Discover Tokyo, Every Week Get the city's best stories, under-the-radar spots and exclusive invites delivered straight to your inbox. By signing up, you agree to our Privacy Policy . Related Posts FamilyMart Eeevee Collaboration Snack Review: Does It Live Up to the Hype? 5 Unique, Out-of-This World Shops to Visit at Shinsaibashi Parco Why India is Not the Birthplace of Japanese Curry

Ohtani Hits Fifth Home Run in Consecutive Games, Tying Dodgers Record
Ohtani Hits Fifth Home Run in Consecutive Games, Tying Dodgers Record

Tokyo Weekender

time10 hours ago

  • Tokyo Weekender

Ohtani Hits Fifth Home Run in Consecutive Games, Tying Dodgers Record

On Wednesday afternoon, Shohei Ohtani smashed his fifth home run in as many games, and in doing so tied the Dodgers franchise record. Six other Dodgers' players have achieved the feat before, the last being Max Muncy in 2019. The two-way superstar will now look to become the first player in the Los Angeles club's history to hit six in-a-row when they meet the Boston Red Sox on Friday night. List of Contents: Ohtani Shines Despite Dodgers Bad Form Ohtani Leads National League Home Run Table Related Posts Ohtani Shines Despite Dodgers Bad Form Last Saturday, Ohtani hit his 33rd homer of the season and had three RBIs in the Dodgers' 8-7 defeat to the Milwaukee Brewers. His 34th came the following day against the same opponents, giving the Dodgers a 3-0 lead. The Brewers fought back, though, to win the game 6-5, inflicting a 10th defeat in 12 games for the team that lifted the 2024 World Series trophy. On Monday, Ohtani became the first pitcher in over 45 years to give up and hit a homer in the first inning of the same game as the Dodgers defeated the Minnesota Twins 5-2. It was the 11th time in his career that he recorded three home runs in consecutive games. Against the same opponents the next day, he became the first ever Japanese player to make it four in-a-row in Major League Baseball. It was the Twins , though, that won the game 10-7. Ohtani Leads National League Home Run Table Ohtani's 37th home run of the season came from a Chris Paddack curveball as the Dodgers defeated the Twins 4-3. Striking the ball hard, he cleared the center field fence. The last MLB player to go deep in five consecutive games was Aaron Judge last September. Ohtani is now the home run leader in the National League, ahead of the Arizona Diamondbacks' infielder Eugenio Suárez, who has 36. The Seattle Mariners' Cal Raleigh leads the way in the American League with 39. Discover Tokyo, Every Week Get the city's best stories, under-the-radar spots and exclusive invites delivered straight to your inbox. By signing up, you agree to our Privacy Policy . Related Posts Shohei Ohtani Denies Any Involvement in Gambling Scandal Shohei Ohtani's Interpreter Ippei Mizuhara Fired After 'Massive Theft' Claim Ohtani Produces One of the Greatest Ever Individual MLB Performances

Yamada ‘played it by ear' as he conducted Berlin Philharmonic
Yamada ‘played it by ear' as he conducted Berlin Philharmonic

Asahi Shimbun

time11 hours ago

  • Asahi Shimbun

Yamada ‘played it by ear' as he conducted Berlin Philharmonic

Japanese conductor Kazuki Yamada's improvisational skills guided him through one of the most high-profile guest performances of his conducting career. 'I played it by ear, just as I always do,' he said. 'I was excited by the way the orchestra transfigured.' In June, Yamada appeared on stage with the Berlin Philharmonic Orchestra for the first time and drew applause from the audience. Yamada, 46, shared his impressions of the fulfilling time he spent with one of the leading classical music orchestras in the world. CONDUCTING IS ABOUT 'CARRYING' 'The orchestra organizes 100 top-notch soloists, who are performing in the way they each prefer,' Yamada said. 'A swell arises, however, when they unite. They become mutually linked, both in music and in appearance. The better that things work out, the more wildly, and incredibly, the swell begins to grow.' He added: 'I was thinking about how I could add air into the harmony. Nobody there, apparently, had ever experienced an approach like that. They were, like, 'Oh, this guy is going to try something novel with us. OK, why don't we take him on?' They likely decided to deal with me in that way.' The Berlin Philharmonic was founded in 1882 by young musicians as a self-governing body. It went on to be a time-honored, prestigious orchestra, where famed composers Johannes Brahms and Antonin Dvorak conducted their own pieces and Herbert von Karajan built a golden age. Yamada is the 15th Japanese to have wielded the baton on the illustrious stage, where every aspiring conductor fancies taking a turn. Yamada took the rostrum during the Berlin Philharmonic's regular concert held from June 12 through 14. He told about the experience in a casual manner, as opposed to the way that Yutaka Sado talked passionately, and excitedly, about how he conducted the Berlin Philharmonic in 2011. Yamada chose to perform, instead of pieces of the German school, works by an Italian composer (Ottorino Respighi's 'Fontane di Roma'), a Japanese (Toru Takemitsu's 'I Hear the Water Dreaming') and a French artist (Camille Saint-Saens' Symphony No. 3, 'Organ Symphony'). In selecting these pieces, Yamada sought advice from Daishin Kashimoto, a close friend, who has served as first concertmaster with the Berlin Philharmonic since 2010. 'He encouraged me by saying, 'Why don't you try a French piece?'' Yamada said. 'I found that reassuring. After all, he is the only person that fully knows both me and the orchestra.' For reasons of scheduling, Kashimoto was unable to appear on stage with Yamada, who, however, said he didn't mind. 'I think it worked out all right in the end,' Yamada said. 'I am afraid I would have been reliant on him if he had been there. And that could also have been counterproductive if that were to make the others believe that he and I, fellow Japanese, were helping each other. Well, to tell the truth, however, I would have wanted him to be in the audience.' Yamada said that while he was performing on stage, he recalled an episode he had been told about by the late Hiroyuki Iwaki (1932-2006), who also previously served as music director of the Philharmonic Chorus of Tokyo and conducted the Berlin Philharmonic himself. In Yamada's words, Iwaki quoted Karajan as often saying, when the native of Austria was artistic director with the Berlin Philharmonic, that conducting is not about 'driving,' but is about 'carrying.' Yamada said he understood for the first time what that description meant. 'I realized that I am not there to control,' he said. 'Perhaps, in a sense, an orchestra is not so much like a car as it is like a horse. The horse has a strong willpower itself. I have to respect that when I am astride it. I am there to show where we should be going, but I am not there to force it.' Yamada continued: 'We are on totally equal terms, so I am always face to face with all the 100. I realized that this sense, which says this orchestra would be all right even without the conductor's cues, represents, more than anything else, the tradition that Karajan nurtured.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store