logo
Burger King going on tour in Japan, visiting areas where no restaurants exist yet

Burger King going on tour in Japan, visiting areas where no restaurants exist yet

Japan Today17-06-2025
By SoraNews24
Although the fast food market in Japan is large, it can be really tough to crack. Many have tried to cross over from the USA but only a few have reached the status of McDonald's or KFC. Taco Bell arrived amid great fanfare but now seems to be barely hanging on and Wendy's has formed some kind of symbiotic relationship with a Japanese chain to maintain its presence here.
Burger King, on the other hand, has shown itself to be a real scrapper when it comes to getting a piece of the Japanese market. For years now, they've been coming up with innovative ideas and creative campaigns to keep people thinking about them. Their efforts have been paying off too, and the number of locations in Japan has nearly quadrupled over the past five years to 281 branches today.
There's still room to grow, however, and Burger King is ready to head out on tour to explore strange new prefectures, to seek out new customer bases and new food courts, to boldly go where no Whopper has gone before.
Burger King is fueling up their food truck and preparing to kick off King On Tour 2025. Its first stop will be the Sasebo City Sports and Culture Center in Nagasaki Prefecture from 20 to 22 June at the same time the PJF Pickleball Japan Open Sasebo in Japan is held. This is no coincidence as Burger King recently became an official sponsor of the pro pickleball league.
▼ The Burger King tour truck will be tastefully wood-paneled.
Those in the area can grab a classic Whopper with Cheese and a can of Coca-Cola or Coca-Cola Zero for 1,000 yen.
Also available for a limited time is the Spicy BBQ Whopper and cola, also for 1,000 yen. This burger has the same flame-grilled all-beef patty as the Whopper but is flavored with two sauces: the rich and slightly bitter Bull's-Eye Barbecue Sauce and a Special Spicy Sauce that has the kick of chili peppers, the umami of garlic, and the complexity of the fermented bean chili paste doubanjiang.
And of course, it wouldn't be Burger King and pickleball collab event without the new, limited-edition Pickleball Burger consisting of three all-beef patties and 11 pickles served on a rice bun with a cola for 2,000 yen.
Bearing in mind that this is a food truck rather than a proper restaurant, quantities will be limited to between 300 and 400 servings. On the other hand, everyone who purchases a burger combo from the truck will receive commemorative stickers including ones with the name of the location and in this case, a Pickleball Japan logo.
This is just the start of King On Tour 2025, which will run until the end of the year, and Burger King is currently accepting suggestions on where to take their truck next. Just reply to their dedicated tweet with your requested location and the hashtag #バーガーキングを呼ぼう (#CallBurgerKing) before 9 July and they'll consider it.
▼ This tweet right here
The chosen locations will be announced in August, so keep your eyes peeled because even if you didn't call it, the Burger King truck might still be rolling into your area before too long.
Source, images: PR Times
Read more stories from SoraNews24.
-- Burger King releases a Pickleball Burger in Japan
-- World's first Ice Whopper now on the menu at Burger King Japan
-- We tried Japan Burger King's Deluxe Chicken Whopper for some serious volume 【Photos】
External Link
https://soranews24.com/2025/06/17/burger-king-going-on-tour-in-japan-visiting-areas-where-no-restaurants-exist-yet/
© SoraNews24
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

New TV show imagines China invasion, gives Taiwan viewers wake-up call
New TV show imagines China invasion, gives Taiwan viewers wake-up call

Asahi Shimbun

time16 minutes ago

  • Asahi Shimbun

New TV show imagines China invasion, gives Taiwan viewers wake-up call

A supporter of the recall election poses for a photo at a preview event for the upcoming Taiwanese drama series 'Zero Day Attack' in Taipei on July 23. (REUTERS) TAIPEI--A new Taiwanese television series that imagines the run-up to a Chinese invasion is getting rave reviews from viewers, who said the first program featuring the sensitive topic is a wake-up call for the public facing heightened Chinese military threat. In the show, 'Zero Day Attack,' a Chinese warplane goes missing near Taiwan. China then sends swarms of military boats and planes for a blockade as Taiwan goes on a war footing. Panic ensues on the streets of Taipei. At viewings in Taipei last week attendees have included the top U.S. diplomat in Taiwan Raymond Greene, who is director of the American Institute in Taiwan, and Taiwanese tycoon Robert Tsao, a strident critic of Beijing. The series is set to premiere on August 2 in Taiwan, followed by its Japanese release on Amazon Prime Video. 'Presenting such a situation (of conflict) can lead to more discussion about what we should do if it really turns into reality one day,' said Blair Yeh, a 35-year-old engineer, after watching the first episode in the Taipei premier last week. The premise of 'Zero Day Attack' is a topic that has for years been considered too sensitive for many Taiwan filmmakers and television show creators, who fear losing access to the lucrative Chinese entertainment market. More than half of the show's crew asked to remain anonymous on the crew list, and some people including a director pulled out of the production at the last minute, its showrunner Cheng Hsin Mei told Reuters. But as China steps up military threats, including at least six rounds of major war games in the past five years and daily military activities close to Taiwan, the upcoming drama confronts the fear by setting the 10-episode series around a Chinese invasion of Taiwan. The drama focuses on several scenarios Taiwan might face in the days leading up to a Chinese attack, including a global financial collapse, the activation of Chinese sleeper agents and panicked residents trying to flee the island. 'Without freedom, Taiwan is not Taiwan,' the actor who plays a fictional Taiwan president says in a televised speech, urging unity after declaring war on China, in the show's trailer. The live broadcast then gets abruptly cut off, replaced by a feed of a Chinese state television anchor calling for Taiwanese to surrender and to report 'hidden pro-independence activists' to Chinese soldiers after their landing in Taiwan. 'We've been comfortable for a long time now,' said viewer Leon Yu, 43-year-old semiconductor industry professional, adding Taiwan's freedom and democracy must be kept. 'There's still a lot of people out there burying their head in the sand and don't want to face the dangers of the present.'

MLB/ Ichiro Suzuki adds humorous touches to Hall of Fame induction ceremonies
MLB/ Ichiro Suzuki adds humorous touches to Hall of Fame induction ceremonies

Asahi Shimbun

time16 minutes ago

  • Asahi Shimbun

MLB/ Ichiro Suzuki adds humorous touches to Hall of Fame induction ceremonies

Baseball Hall of Fame inductee Ichiro Suzuki, right, and his wife Yumiko Suzuki smile during the Baseball Hall of Fame Parade of Legends in Cooperstown, N.Y., on July 26. (AP Photo) COOPERSTOWN, N.Y.--If you want someone for your next celebrity roast, Ichiro Suzuki could be your guy. Mixing sneaky humor with heartfelt messages, the first Japanese-born player to be inducted into the Baseball Hall of Fame stole the show Sunday in Cooperstown. Morning showers and gloomy skies delayed the ceremonies by an hour, but the moisture gave way to bright skies and warm temperatures. The sun seemed its brightest during Suzuki's acceptance speech. The outfielder was joined by pitcher CC Sabathia, also elected in his first year of eligibility, and closer Billy Wagner, who made it in his final try on the writers' ballot. Suzuki fell one vote shy of being a unanimous selection and he took a jab at the unidentified sportswriter who didn't vote for him. 'Three thousand hits or 262 hits in one season are two achievements recognized by the writers. Well, all but one,' Suzuki said to roaring laughter. 'By the way, the offer for the writer to have dinner at my home has now expired,' he added, with emphasis on 'expired' for good measure. A pair of Era Committee selections rounded out the Class of 2025: Dave Parker, who earned the nickname Cobra during 20 big league seasons, and slugger Dick Allen. Parker died June 28, just a month before he was to be inducted. An estimated 30,000 fans crowded onto the field adjacent to the Clark Sports Center, sun umbrellas and Japanese flags sprinkled around. Suzuki's No. 51 was seemingly everywhere as fans, thousands of them Seattle Mariners boosters who made the trek from the Pacific Northwest, chanted 'Ichiro' several times throughout the day. A sign that read 'Thank You Ichiro! Forever a Legend' in English and Japanese summed up the admiration for Suzuki on his special day. With 52 returning Hall of Famers on hand, Suzuki paid homage to his new baseball home in Cooperstown and his adoring fans by delivering his 18-minute speech in English. His humor, a surprise to many, delighted the crowd. He threw shade at the Miami Marlins, the last stop of his professional career. 'Honestly, when you guys offered me a contract in 2015, I had never heard of your team,' Suzuki joked. He kidded that he showed up at spring training every year with his arm 'already in shape' just to hear Mariners broadcaster Rick Rizzs scream, ''Holy smokes! Another laser-beam throw from Ichiro!'' He even took a moment for some tongue-in-cheek modesty. 'People often measure me by my records. Three thousand hits. Ten Gold Gloves. Ten seasons of 200 hits. 'Not bad, huh?' Suzuki said to more laughs. He thanked his late agent Tony Anastasio for 'getting me to America and for teaching me to love wine.' But he also took time to get to the root of what made him extraordinary. 'Baseball is much more than just hitting, throwing and running. Baseball taught me to make valued decisions about what is important. It helped shape my view of life and the world. … The older I got, I realized the only way I could get to play the game I loved to the age of 45 at the highest level was to dedicate myself to it completely,' he said. 'When fans use their precious time to see you play, you have a responsibility to perform for them whether you are winning by 10 or losing by 10. 'Baseball taught me what it means to be a professional and I believe that is the main reason I am here today. I could not have achieved the numbers without paying attention to the small details every single day consistently for all 19 seasons.' Now he's reached the pinnacle, overcoming doubters, one of whom said to him: ''Don't embarrass the nation.'' He's made his homeland proud. 'Going into America's Baseball Hall of Fame was never my goal. I didn't even know there was one. I visited Cooperstown for the first time in 2001, but being here today sure feels like a fantastic dream.' Sabathia thanked 'the great players sitting behind me, even Ichiro, who stole my Rookie of the Year award (in 2001).' He paid homage to Parker and spoke about Black culture in today's game. 'It's an extra honor to be a part of Dave's Hall of Fame class. He was a father figure for a generation of Black stars. In the '80s and early '90s when I first started watching baseball and Dave Parker was crushing homers, the number of Black players in the major leagues was at its highest, about 18%. Me and my friends played the game because we saw those guys on TV and there was always somebody who looked like me in a baseball uniform. 'Baseball has always been a great game for Black athletes, but baseball culture has not always been great to Black people. I hope we're starting to turn that around. I don't want to be the final member of the Black aces, a Black pitcher to win 20 games. And I don't want to be the final Black pitcher giving a Hall of Fame speech.' Wagner urged young players to treat obstacles not as 'roadblocks, but steppingstones.' 'I wasn't the biggest player. I wasn't supposed to be here. There were only seven full-time relievers in the Hall of Fame. Now, there are eight because I refused to give up or give in,' he said. Suzuki received 393 of 394 votes (99.7%) from the Baseball Writers' Association of America. Sabathia was picked on 342 ballots (86.8%) and Wagner on 325 (82.5%), which was 29 votes more than the 296 needed for the required 75%. After arriving in the majors in 2001, Suzuki joined Fred Lynn (1975) as the only players to win Rookie of the Year and MVP in the same season. Suzuki was a two-time AL batting champion and 10-time All-Star and Gold Glove winner, hitting .311 with 117 homers, 780 RBIs and 509 stolen bases with Seattle, the New York Yankees and Miami. He is perhaps the best contact hitter ever, with 1,278 hits in Nippon Professional Baseball and 3,089 in MLB, including a season-record 262 in 2004. His combined total of 4,367 exceeds Pete Rose's major league record of 4,256. Sabathia, second to Suzuki in 2001 AL Rookie of the Year voting, was a six-time All-Star who won the 2007 AL Cy Young Award and a World Series title in 2009. He went 251-161 with a 3.74 ERA and 3,093 strikeouts, third among left-handers behind Randy Johnson and Steve Carlton, during 19 seasons with Cleveland, Milwaukee and the New York Yankees. A seven-time All-Star, Wagner was 47-40 with a 2.31 ERA and 422 saves for Houston, Philadelphia, the New York Mets, Boston and Atlanta. Tom Hamilton and Tom Boswell were also honored during Hall of Fame weekend. Hamilton has been the primary radio broadcaster for the Cleveland Guardians franchise for 35 seasons and received the Ford C. Frick Award. Boswell, a retired sports columnist who spent his entire career with The Washington Post, was honored with the BBWAA Career Excellence Award.

Ichiro Suzuki Makes Honorable Hall of Fame Induction Speech

time16 minutes ago

Ichiro Suzuki Makes Honorable Hall of Fame Induction Speech

Cooperstown, New York, July 27 (Jiji Press)--Ichiro Suzuki, who became the first Asian player to be inducted into the U.S. National Baseball Hall of Fame, delivered a memorable speech at an award ceremony in Cooperstown, New York, on Sunday. "Being here today sure is like a fantastic dream," Ichiro, 51, who played 19 seasons in the U.S. Major League Baseball, said in the 19-minute English speech at the ceremony. Reflecting on his baseball career, he expressed his gratitude to those who supported him, including his wife, Yumiko. Ichiro, who tallied 3,089 hits in the MLB career, also expressed his gratitude to Hideo Nomo, who ventured into the MLB before him and became a pioneer for Japanese players. Ichiro was voted into the Hall of Fame by reporters of the Baseball Writers' Association of America in January. He was elected with 99.7 pct of the votes, one vote short of a unanimous pick. He played for the Seattle Mariners and other teams in the MLB after his career as a player of the Orix Buffaloes, a Japanese professional baseball team. [Copyright The Jiji Press, Ltd.]

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store