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UK's best supermarket sausages ranked by British shoppers and it's not Richmond

UK's best supermarket sausages ranked by British shoppers and it's not Richmond

Daily Mirror28-05-2025
A survey conducted by Which? has named the number one place to get the best sausages for the best price, and it's not from a well-known brand, but your local supermarket.
The best UK supermarket sausages have been named by shoppers, and you'd be shocked to find out that's not Richmond or Heck despite their well-known brand names.
Sausages are a staple when it comes to British cuisine, and they're seen in a lot of classic dishes, such as the English Breakfast or the iconic 'Pigs in blankets'. But, which ones are the best in the market?

In a survey conducted by Which?, 65 people blind tasted several sausages from brands like Heck, The Black Farmer and The Jolly Hog, as well as supermarket own-branded products, including Lidl, Sainsbury's and Morrisons.

The verdict was based on the appearance, aroma, texture and most importantly, the flavour. After comparing each brand in a random order, the panel gave their final results - and they were quite surprising.
Which is the best supermarket sausage in the UK?
Lidl's Deluxe Pork Sausages took the lead with a total of 77% in satisfaction. Not only were they named the 'Best Buy' option, but they were also one of cheapest products from the test, costing £2.49 for 400g.
Which? said: 'Almost everyone loved their juiciness, and the majority thought the meaty flavour was perfect. The herb and spice season also hit the spot with many of our tasters, with most of our panel also approving of the texture and salt levels.'
However, it was also revealed that Marks & Spencer and Sainsbury's were also chosen on several occasions, putting them as the second and third-best contestants. The downside about these brands is that they're much pricier than the ones in Lidl.
Although it's a 51p difference, Sainsbury's Taste the Difference Pork Sausage lost points on its presentation despite its high points on flavour, seasoning and texture. On the other hand, M&S 's Collection British Outdoor Bred Pork Sausages, one of the most expensive products, had mixed reactions in terms of seasoning.
In the last place was the popular brand Heck, which scored a total of 54% in overall satisfaction, proving that quality and price don't always match. The site wrote: 'These pale sausages may be low in saturated fat, but they're also low on our rankings. Some of our tasters thought they lacked pork flavour and would benefit from more seasoning.'
In conclusion, Lidl has outdone it once again and proved to have the best quality at the best price. It's important to note that Lidl's sausages are high in saturated fat. As advised by the NHS, men shouldn't have more than 30g of saturated fat, and women shouldn't consume more than 20g per day.
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