Ruder Finn Atteline launches regional HQ in Saudi Arabia
Ruder Finn, the global integrated marketing and communications consultancy, announces its fully combined office and regional headquarter in Riyadh, Saudi Arabia, following the acquisition of Atteline, now operating as Ruder Finn Atteline in the region. In line with the agency is advancing AI-powered creative solutions for MENA.
Kathy Bloomgarden, CEO of Ruder Finn, commented, 'Ruder Finn Atteline's culture and innovation were key factors in our decision to join forces in 2023, alongside their leading presence and expertise across MENA as a whole. We are excited about the prospect of growth in the region and inspired by the Kingdom's 2030 Vision. We look forward to partnering with clients and contributing to the Kingdom's initiatives.'
Through its RF Tech Lab, the integrated communications agency is optimising KSA brands' presence through a suite of tools harnessing data science, machine learning, and AI.
With dual-language capabilities and expertise in transforming data into predictive insights, Ruder Finn Atteline is helping businesses grow, target key stakeholders, mitigate risk by anticipating trends, and solve complex business challenges to deliver unmatched communications services across the region.
Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, added, 'Our integration with Ruder Finn in 2023, expansion to Saudia Arabia last year, and fully operational office are stepping stones towards a broader vision: to provide stronger communications through even stronger relationships. Ruder Finn's extensive experience and innovative tools are resources we're eager to bring to the Kingdom and throughout MENA. As communications evolve in the digital era, Ruder Finn has equipped us to offer unique solutions to our clients – ones that prioritize their business goals so that they can distinguish themselves in an increasingly competitive market.'
Looking ahead, Ruder Finn Atteline is preparing to strengthen its presence in Saudi Arabia through impactful partnerships, educational initiatives for communications professionals, and programs aligned with Vision 2030.
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