Latest news with #RuderFinn
Arab News
28-06-2025
- Business
- Arab News
Sony appoints Ruder Finn Atteline to lead regional PR
Sony Middle East and Africa has appointed Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, to manage its regional PR communications mandate across the Middle East. The agency will lead strategic PR communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. Ruder Finn Atteline's appointment includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments, strengthening the agency's expertise in consumer and corporate communications. Sophie Simpson, managing director of Ruder Finn Atteline — MENA, said: 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of — bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology. As we continue to expand our presence in the Middle East and North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity.' Jobin Joejoe, managing director, Sony Middle East and Africa, added: 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfill the curiosity of our audiences across the MENA region. We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level. Our partnership with Ruder Finn Atteline is a natural extension of this vision.' Last month, Ruder Finn announced the opening of its fully combined office and regional headquarters in Riyadh, following the successful acquisition of Atteline.
Campaign ME
25-06-2025
- Business
- Campaign ME
Sony picks Ruder Finn Atteline for PR across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. This includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments. 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology,' said Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA. 'As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity,' Simpson added. Sony claims it's aim is to continue to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region,' said Jobin Joejoe, Managing Director, Sony Middle East and Africa. 'We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level,' he added. The appointment of Ruder Finn Atteline aims to be an extension of this vision, Joejoe said. 'As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region,' he said. With a multitude of launches in the pipeline, Sony said it remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline claims that it will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Malaysian Reserve
13-06-2025
- Business
- Malaysian Reserve
Kathy Bloomgarden Wins PR Agency Leader at Campaign Agency of the Year Global Awards
NEW YORK, June 13, 2025 /PRNewswire/ — Dr. Kathy Bloomgarden, CEO of Ruder Finn, was awarded Agency Leader in the PR, Marketing, and Communications category at this year's Campaign Agency of the Year Global Awards. Campaign Global recognized Bloomgarden for her leadership in emerging technologies and artificial intelligence driven communications, and for driving 8% growth for the agency in 2024, contributing to a remarkable 140% increase over the past five years. Bloomgarden has been at the helm of Ruder Finn as CEO since 2014. Under her leadership, Ruder Finn has reached many new frontiers, including launching the agency's China office, healthcare practice, and technology innovation hub Bloomgarden has driven industry-leading growth and global expansion, pioneering the adoption of disruptive technologies. She has been at the forefront of AI strategies, shaping AI-ready data infrastructures, addressing LLM hallucinations, and bridging east-west divides in AI development. Within the past year, Bloomgarden established the RF AI Advisory Council and spearheaded the agency's newest LLM optimization offering She convenes high-level dialogues on tech disruption and is a trusted voice in global leadership circles, including the World Economic Forum and Fortune's CEO Council. With her ability to anticipate trends and act decisively, Bloomgarden has made Ruder Finn a key partner for global clients navigating economic uncertainties, geopolitical tension, and technological disruption. 'It is an honor to receive this prestigious honor from Campaign Global,' said Bloomgarden. 'We are at a transformative juncture for our industry, where the role of communications is crucial in driving the adoption of groundbreaking technologies on a global scale across industries. I am profoundly optimistic about our collective ability to work together, and for communications change-makers to fast-track innovation and create significant change.' This year's Campaign Agency of the Year Global Awards were held in London on June 12th, 2025. About Ruder Finn Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that moves industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Ruder Finn Atteline, Pandan Social, RF Bloom, and Big Sky Communications. For more information visit Media Contact: Isabelle Lee,
Yahoo
13-06-2025
- Business
- Yahoo
Kathy Bloomgarden Wins PR Agency Leader at Campaign Agency of the Year Global Awards
NEW YORK, June 13, 2025 /PRNewswire/ -- Dr. Kathy Bloomgarden, CEO of Ruder Finn, was awarded Agency Leader in the PR, Marketing, and Communications category at this year's Campaign Agency of the Year Global Awards. Campaign Global recognized Bloomgarden for her leadership in emerging technologies and artificial intelligence driven communications, and for driving 8% growth for the agency in 2024, contributing to a remarkable 140% increase over the past five years. Bloomgarden has been at the helm of Ruder Finn as CEO since 2014. Under her leadership, Ruder Finn has reached many new frontiers, including launching the agency's China office, healthcare practice, and technology innovation hub Bloomgarden has driven industry-leading growth and global expansion, pioneering the adoption of disruptive technologies. She has been at the forefront of AI strategies, shaping AI-ready data infrastructures, addressing LLM hallucinations, and bridging east-west divides in AI development. Within the past year, Bloomgarden established the RF AI Advisory Council and spearheaded the agency's newest LLM optimization offering She convenes high-level dialogues on tech disruption and is a trusted voice in global leadership circles, including the World Economic Forum and Fortune's CEO Council. With her ability to anticipate trends and act decisively, Bloomgarden has made Ruder Finn a key partner for global clients navigating economic uncertainties, geopolitical tension, and technological disruption. "It is an honor to receive this prestigious honor from Campaign Global," said Bloomgarden. "We are at a transformative juncture for our industry, where the role of communications is crucial in driving the adoption of groundbreaking technologies on a global scale across industries. I am profoundly optimistic about our collective ability to work together, and for communications change-makers to fast-track innovation and create significant change." This year's Campaign Agency of the Year Global Awards were held in London on June 12th, 2025. About Ruder Finn Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that moves industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Ruder Finn Atteline, Pandan Social, RF Bloom, and Big Sky Communications. For more information visit Media Contact: Isabelle Lee, View original content to download multimedia: SOURCE Ruder Finn Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Campaign ME
27-05-2025
- Business
- Campaign ME
Ruder Finn Atteline launches regional HQ in Saudi Arabia
Ruder Finn, the global integrated marketing and communications consultancy, announces its fully combined office and regional headquarter in Riyadh, Saudi Arabia, following the acquisition of Atteline, now operating as Ruder Finn Atteline in the region. In line with the agency is advancing AI-powered creative solutions for MENA. Kathy Bloomgarden, CEO of Ruder Finn, commented, 'Ruder Finn Atteline's culture and innovation were key factors in our decision to join forces in 2023, alongside their leading presence and expertise across MENA as a whole. We are excited about the prospect of growth in the region and inspired by the Kingdom's 2030 Vision. We look forward to partnering with clients and contributing to the Kingdom's initiatives.' Through its RF Tech Lab, the integrated communications agency is optimising KSA brands' presence through a suite of tools harnessing data science, machine learning, and AI. With dual-language capabilities and expertise in transforming data into predictive insights, Ruder Finn Atteline is helping businesses grow, target key stakeholders, mitigate risk by anticipating trends, and solve complex business challenges to deliver unmatched communications services across the region. Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, added, 'Our integration with Ruder Finn in 2023, expansion to Saudia Arabia last year, and fully operational office are stepping stones towards a broader vision: to provide stronger communications through even stronger relationships. Ruder Finn's extensive experience and innovative tools are resources we're eager to bring to the Kingdom and throughout MENA. As communications evolve in the digital era, Ruder Finn has equipped us to offer unique solutions to our clients – ones that prioritize their business goals so that they can distinguish themselves in an increasingly competitive market.' Looking ahead, Ruder Finn Atteline is preparing to strengthen its presence in Saudi Arabia through impactful partnerships, educational initiatives for communications professionals, and programs aligned with Vision 2030.
