Marrybrown to open 40 outlets, create 1,000 jobs in nationwide expansion
Widely recognised as one of the world's largest halal fast-food brands, with a presence in markets such as Australia, Cambodia, and Qatar, Marrybrown's latest growth push is driven by rising demand, especially from East Coast towns and underserved local communities.
In a statement, Marrybrown said it currently employs over 10,000 people and believes its expansion will help boost the local economy by creating new business opportunities for suppliers and small and medium enterprises (SMEs).
Its chief executive officer, Daniel Lek Seong Chan, said the initiative will support the government's target of creating 127,000 new jobs under the Malaysia Madani plan.
"SMEs constitute 97 per cent of all businesses in Malaysia and contribute 38.2 per cent of gross domestic product while employing nearly half the workforce," Chan said in a statement.
Chan added that Marrybrown's hyper-localised corporate social responsibility initiative, Molek Bersama, held in Kelantan, is envisioned as a platform employees can use to amplify their good deeds.
"We attribute our success to the tremendous support we receive from local communities, who not only patronise our outlets but also serve as dedicated employees of Marrybrown.
"There are many unsung heroes amongst our employees — volunteering their precious time to uplift their communities. Rather than launching a massive nationwide campaign, we want our employees to guide us on which activities to support," Chan added.
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