These Are the Hottest Makeup Trends of 2025 — Plus, What's Out Right Now
High-shine lips are having a moment thanks to social media (they're all over TikTok), says Alexandra McCormick, director of global artistry development at Hourglass Cosmetics, the brand behind the bold red hue Eiza González is wearing (left). The beauty of these new formulas that get the effect? They have the moisturizing properties of a traditional balm with the lacquer-like finish of a gloss.
Buy It!
Crystal Clear: LYS Beauty Speak Love Lip Plumping Glossy Lip Balm in Charismatic, $19;sephora.com
Nude Shimmer: Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick in Fenty Glow, $25;fentybeauty.com
Classic Red: Hourglass Cosmetics Phantom Volumizing Glossy Balm in Red 0, $38;hourglasscosmetics.com
A fully lined look is popular because it's universally flattering and easy to execute (all you need is a black pencil that can be applied along your waterline), says Vincent Oquendo, the pro behind Nicole Richie's Jerry Hall-inspired makeup.
Buy It!
Nicole Richie wore Laura Geller Beauty Kajal Longwear Eyeliner and INKcredible Waterproof Gel Eyeliner Pencil in N.Y.C. in October.
Kerry Washington's makeup artist Carola Gonzalez applied Beauty Pie Deluxe PrecisionLiquid Eyeliner in L.A. in January.
Gracie Abrams's makeup artist Emily Cheng applied Hourglass Cosmetics 1.5MM Mechanical Gel Eye Liner in L.A. in February.
The classic French manicure is constantly evolving, and the latest iteration is Kelsea Ballerini's fresh, sophisticated twist. 'This minimalist design perfectly balances elegance and modernity,' says nail artist Zola Ganzorigt, who created the star's look using three OPI shades, 'Bare My Soul' for the base and 'Alpine Snow' and 'Black Onyx' for the ultrathin lines.
Buy It! OPI Bare My Soul, $12; amazon.com, Alpine Snow, $12; amazon.com and Black Onyx, $12; amazon.com
Ever since it was named Pantone's 2025 color of the year, mocha mousse has taken over beauty, and for good reason. 'It's versatile, leaning into both '90s supermodel neutrals and modern clean-girl glam,' explains makeup artist Cherish Brooke Hill. With monochromatic makeup 'texture is everything,' the pro says. Another trick: Tie the look together with a warm brown mascara.
Buy It!
Bronzer: Haus Labs by Lady Gaga Power Sculpt Velvet Bronzer in shade Deep Level 11, $38;hauslabs.com
Eye Shadow: Chanel Ombre Essentielle Multi-Use Longwearing Eyeshadow in Latte Frappé, $40;chanel.com
Mascara: Benefit Cosmetics BADgal BANG! Volumizing Mascara in Rebel Brown, $29;sephora.com
Fresh off New York Fashion Week, where he created looks for four shows, makeup artistand global director of makeup artistry at MAC Cosmetics Romero Jennings (shown below at the Kim Shui show Feb. 7) shares what's on the downtrend this season. Follow him on Instagram (@romerojennings) for more inspiration and tips.
Glazed Donut SkinThe luminous look is giving way to mannequin skin, which is polished, perfected and more matte than glossy.
Heavy Eye MakeupLayers of packed-on shadow are taking a backseat to washes of color like grays and purples. Trends from the 1990s are on fire!
Unkempt BrowsInstead of having unruly brows, now they're groomed—whether they're razor-thin or big and fluffy.
Extreme LashesGiant lashes that fan out past your eyebrows are out, and natural lashes created with a lash curler and one to two coats of mascara are in. You can still rock faux lashes as long as they have an approachable vibe.
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