Byredo opens first regional standalone at Victoria Leeds
Taking 2,154 sq ft of space within the mall's Victoria Quarter, it's designed across two distinct areas. The main space showcases Byredo's core categories: fragrance, bodycare, and candles, within a Brutalist-inspired environment featuring mineral surfaces, monolithic forms, and calibrated lighting.
The second, more intimate room, is home to make-up collection, displayed alongside a refined selection from its Byproduct range, 'a continuation of the brand's design ethos through objects that bridge utility and emotion'.
Spanning woven blankets to pieces from the Kantha leather goods collection, this edit reflects the brand's commitment to 'material expression, cultural dialogue, and tactile storytelling'.
Joining Victoria Leeds' established high-end self-care line-up, including Aesop 's northern flagship, its leasing director Rachel Bradburn said: 'Health and beauty as a category performs exceptionally well [here]. Our premium mix of brands has fostered an elevated retail experience, in which Byredo fits in seamlessly [while] further establishing Victoria Quarter as the go-to premier location for luxury names in beauty, fashion, and more.'
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